CabinetM Launches an Interactive Direct MailMarketing Technology Stack

CabinetM is pleased to introduce the Direct Mail Technology Stack, the second in a series of interactive Marketing Technology stacks. Designed as an easy-to-use category reference, this stack represents our current view of the Direct Mail marketing technology category. CabinetM is grateful to Ray Van Iterson, USPS Manager of Innovation and Product Development, and Dennis Kelly, CEO of Postalytics, for all their help creating and structuring this stack.

  • The stack is dynamic. As new email platforms are launched or retired, and email companies are acquired, the stack will be updated to reflect those changes.
  • The stack is interactive. Click through each logo to see a product overview, access a vendor’s website and connect with a vendor sales representative.

“Because we tend to associate direct mail with offline marketing, we don’t often see direct mail as a layer in marketing technology stacks, said Anita Brearton, CEO of CabinetM, but the reality is that like other marketing programs, there is now an abundance of technology available to support creating, personalizing, delivering, and tracking direct mail. As marketingteams adopt thesetechnologies,we’ll see Direct Mail emerge as a critical layer in advanced marketing technology stacks.”

Designed to be helpful in sourcing new products for the direct mail marketing layer of anyone’s technology stack, this stack resides within the Direct Mail categories in the CabinetM product directory.

For more on leveraging direct mail technology in your stack, check out this blog post
from Gary Reblin, VP Product Innovation, USPS.

Vendors, this stack makes it easy to position yourproducts in your category ecosystem. If you need to update your product information, please claim your profile on CabinetM.

Help us keep this stack up to date. Let us know if we’ve missed a product or category, have categorized something incorrectly, or if you have suggestions for improving our categorization. Please contact Kat Powers at kpowers@cabinetm.com.