Social Media as a stack layer gains in popularity

If stacks for managing marketing technology are made of layers, what are the most popular layer names for those managing their marketing technology on CabinetM?

For 2019 so far, it’s the year of social media.

Marketers managing their marketing technology on CabinetM get to choose what they name their stack layers. When we look at CabinetM StackInsights, we see names can include the type of technology in the layer (analytics is a popular one) or how the tech in the layer will be used (awareness for example).

In 2019, what are the most popular layer names? For the first time, “analytics” is not the most popular:

  1. Social Media
  2. Email Marketing
  3. Analytics
  4. Sales Enablement
  5. Client Reporting

As a comparison, these are the top layer names for all of 2018:

  1. Analytics
  2. Social Media
  3. Email Marketing
  4. Marketing Automation
  5. CRM

Marketers building stacks on CabinetM are managing their marketing technology. If you need help with your stack, contact Erica Ross at