IgnitionOne adds predictive intelligence to ad creative

Customer Intelligence Platform IgnitionOne has added a feature offering predictive intelligence to advertising creative. Once a given creative is uploaded into the IgnitionOne Customer Intelligence Platform, marketers can see how that creative is predicted to perform with target customers, before it is even deployed. This predictive capability utilizes visual recognition algorithms that learn from impressions tracked across the IgnitionOne network.

From the release: “This new capability utilizes the latest deep learning techniques implemented within our Customer Intelligence Platform,” said Danny Portman, PhD, Director, Data Science at IgnitionOne. “It is our most advanced application of data science to marketing and advertising to date. We are putting the control back in the marketer’s hands, alleviating the need to test creatives on actual customers.”

Link: Globe NewsWire

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