Piano ESP uses machine learning to personalize and deliver newsletters

Piano, which produces customer experience tools for content marketers, has released ESP, an artificially intelligent email newsletter platform. Piano ESP uses machine learning to analyze user behavior across email, desktop and mobile, discovering individual reader preferences to recommend the articles users are most likely to click on next.

From the release: “In an era of unprecedented content competition, Piano ESP supports our mission to deliver on the specialized needs of content companies,” said Trevor Kaufman, Piano CEO. “Our ultimate goal is to create value for our clients by getting the right content in front of the right people at the right time, driving subscriptions and shedding light on users’ journey. Our objective is to provide a clear, all-in-one interface that delivers messages, manages effectiveness, tracks impact, and generates revenue.”

Link: PR Newswire

Visit Piano ESP on CabinetM.