In the old days, say the 1990s, employees could get information from internal computer networks or the lunchroom cafeteria. Now with one team member in Boston, one in LA and one in Barcelona, with everyone using their own devices, collaboration tools are needed to keep them working in the same direction.
Collaboration tools do more than help teams working remotely or in different time zones. They support employees who work flexible shifts so they can balance work with a life but need one central place to get the authoritative instructions. They help teams where everyone has his/her own laptop. Or help provide a secure way to build camaraderie and consensus through shared gifs from The Office.
“Because we have access to very good tools in our private lives we expect the same level of functionality and performance in business,” said Jeffrey Mann, vice president and analyst at Gartner. He notes that keeping the right collaboration platforms in place help keep a workforce engaged. By 2020, 45 percent of all CIOs surveyed by Gartner said they expect to be supporting Bring Your Own Device programs and only half of them are expected to still be running a corporate device program at all by then.
So, for enterprises managing collaboration tools as part of their marketing technology stacks on CabinetM, what is the most popular collaboration tool?
The most popular is Slack, the tool that started as a platform for development teams sharing snippets of code is now the top choice for enterprises currently building stacks on CabinetM.
The top 5 in order are:
- Dropbox for Business
- Google Dogs
Remember, just because a platform is popular doesn’t mean it fits in with your particular strategy. Just in the roundup of mobile collaboration tools we see very different capabilities to speak to many different kinds of teams.
If you need help managing your marketing technology stack, Erica Ross in our office is here to help. She’s at email@example.com.