Find the right native advertising tool for the job

Your strategy requires of you the daunting task of launching a native advertising campaign, with a full report tracking its performance. It’s not a matter of why,  it’s a matter of when. Worry not, marketer! Pick the right tool based on your time, budget and skill level.

Native Advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.

Native ads are said to drive higher brand lift, web traffic and purchase intent than traditional ads. Here are some solutions that make native advertising easy, scalable, and measurable across desktop and mobile.

Adtile is a native advertising solution designed for mobile. Publishers and brands can easily monetize mobile through premium, responsive native format, without compromising the experience for website visitors. Produce one ad and Adtile will optimize it for each device it’s displayed on, saving time and money, while increasing user engagement.
BEST FEATURES:  User-friendly dash­board provides performance details of all campaigns and helps you better understand your audience.
PRICING: See vendor for details.  

 

StackAdapt is a platform for agencies that supports customized, responsive native ad units styled to match any site’s content. Your in-feed native ad is served to premium publishers worldwide to attract the interest of your target audience, but with no minimum spend. Brands and agencies can tap into StackAdapt’s resources for paid brand content amplification.
BEST FEATURES: StackAdapt has Full native, video, or display capabilities.
PRICING: See vendor for details.

 

Bidtellect provides marketers with access to the most sophisticated web-based software. Bidtellect offers native ad planning, buying, selling and overall management all from a single platform. Advertisers, agencies and media companies can manage desktop, mobile, tablet and video native ad placements.
BEST FEATURES: Delivers multi-format in-ad, in-feed and content recommendation placements. Delivers In-depth reporting and highly-efficient optimization technology.
PRICING: See vendor for details.

plista
specializes in native advertising and content distribution in premium environments. Featuring strong native engagement formats, plista helps advertisers, website and app owners earn sustainable brand recognition, boost site traffic and monetize more digital products.
BEST FEATURES: Proprietary real-time Recommendation Technology plus user-individual delivery content and advertising across all channels and devices.
PRICING: See vendor for details.

PowerLinks is a native advertising platform powering marketplaces and technology services for native ads across all devices, globally. The platform enables innovation and accelerates revenue generation through open technology and global scale. PowerLinks includes a native advertising server, a native ad exchange, a demand-side platform and a variety of native ad formats, including in-feed, in-video, in-display, in text and in-image.
BEST FEATURE: PowerLinks supports ads optimized to be responsive to any image size.
PRICING: See vendor for details.