StackInsights: Most popular tools in stacks in 2019

StackMates can show us the difference a year makes in marketer’s stacks.

We looked at stacks built the first two months of 2018 and the first two months of 2019. Would the tools marketers use be different?

Indeed they are. While Google Analytics has been a constant favorite among marketers building stacks on CabinetM, the top three changed from Salesforce, Google Analytics and Hotjar to Google Analytics, Marketo and Facebook.

Most popular products in the first two months of 2019

  1. Google Analytics
  2. Marketo Engagement Marketing Platform
  3. Facebook
  4. Adobe Analytics
  5. LinkedIn
  6. Twitter
  7. MailChimp
  8. Hootsuite

Most popular products in the first two months of 2018

  1. Salesforce Journey Builder
  2. Google Analytics
  3. Hotjar
  4. LinkedIn
  5. Twitter
  6. Eventbrite
  7. Hootsuite
  8. HubSpot Sales Professional

What are the hot tools for you in 2019? Remember, what’s popular among other marketers won’t necessarily be the best tools for your strategy – what is #8 in popularity could be #1 in another marketer’s stack.

Do you need help building your stack? Contact Erica Ross at She’s waiting to help you with your stack.