LeanData, which produces lead-to-account matching, routing and marketing attribution tools, has launched a Revenue Ops platform. LeanData Revenue Ops connects disparate data points in the revenue chain – leads, contacts, accounts, cases and opportunities – to each another. The LeanData Revenue Ops platform also features open APIs and a wide variety of out-of-the-box integrations, extending the power of its Matching and Routing products beyond CRM to popular sales and marketing applications.
From the release: “Data shouldn’t be an obstacle to generating revenue – it should accelerate it,” said Evan Liang, CEO of LeanData. “Every business using sales and marketing technology today understands that go-to-market execution is often misaligned and disjointed. That’s where LeanData shines. We don’t create, change or transform data. Rather we underpin the entire go-to-market process by connecting trustworthy data to the right people, in the right places and at the right time.
Visit LeanData Revenue Ops on CabinetM.