Google Ads has a new feature for game developers. App campaigns for engagement in Google Ads will serve relevant ads to players across Google’s properties and encourage them to take specific, in-app actions. Ads can appear across multiple Google properties, including Google Search, YouTube, within other apps on the Display Network, and more.
From the release: Let’s face it, the majority of players you acquire aren’t going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again,” said Google VP of Product for Mobile App Advertising Sissie Hsiao.
Link: Google Blog
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