4C, a data science vendor, has acquired a stake in IQ Media, and together they’re launching a media monitoring and analytics tool, Kinetiq. Kinetiq, which uses technology from 4C’s Teletrax network, will have U.S. headquarters in Philadelphia. Kinetiq’s global TV intelligence network will enable broadcasters, brands, agencies and software partners to evaluate and measure TV and video with the same speed as monitoring digital.
Link: Globe Newswire
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