CRM vendor Zoho has launched MarketingHub, a new platform with tools to manage the lead lifecycle. MarketingHub enables marketers to profile website visitor behavior and to create a personalized journey for every lead or customer to see how they progressed at each step.
From the release: “A typical marketer juggles several applications across multiple channels on a day-to-day basis. With every new channel a marketer adds, the process becomes increasingly complex. We offer applications for every marketing channel,” said Raju Vegesna, Zoho’s Chief Evangelist. “MarketingHub, which is built on the same technology stack as our other marketing apps, pulls together and pre-integrates all these applications across channels, enabling marketers to focus on creating excellent campaigns instead of juggling marketing tools.”
Link: Martech Series
Visit Zoho MarketingHub on CabinetM.