Arm Treasure Data CDP updated with privacy controls

Arm has updated its Treasure Data CDP by adding GDPR-compliance features and updating its user experience. The new global navigation now gives users the ability to move from data management tasks to marketing tasks seamlessly. Privacy features include the ability to set policies for users based on roles, divisions or any other permissions classification. Lastly, Arm announced it has put online a EU data center for secure services in the greater European region.

From the release: “Data is the backbone of marketing today and breaking down data silos should be a priority for CMOs. CDPs were developed to automate the processes of securely collecting customer data across the enterprise, while unifying it for individual buyer profiles and activating it throughout the business systems you already own,” said Micki Collart, Senior Product Marketing Manager at Treasure Data.

Link: Arm Treasure Data Blog

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