Delivra creates new tools for better customer experience

Delivra, a provider of advanced email marketing automation, announced the release of its new in-application user experience. Improvements include consolidated dashboards and updated terminology for more intuitive learning and clear action buttons, toggles, and easy filtering in each dashboard. Delivra also added a feature called Campaign Workflow, combining content and mailing processes into one.

From the release: “Since Delivra’s inception in 1999, supporting customers has been the heart of the brand. That’s why in this update, it was important to create a more intuitive, attractive user experience any marketer would feel comfortable using, no matter their skill level,” said Barbara Berry, head of product at Delivra. “The improvements made were a direct impact of our dedication to putting the customer first and building a marketing technology that answers their needs and empowers them to drive their business forward.”

Link: CM Group Newsroom

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