IBM has launched Watson Ads Builder, a platform using Natural Language Processing that enables marketers who are building ads using conversational marketing. IBM Watson Ads Builder comes with Pre-trained Industry Content Kits a Easy Edit Mode for quick dialogue customization, an Advanced Edit Mode for conversation enrichment and Content Auto-Discovery features.
From the release: “Consumer expectations are shifting, and people expect the ability to communicate with brands on demand,” said Jeremy Hlavacek, Head of Revenue for IBM Watson Advertising. “Watson Ads Builder can change where, when and how brands connect with consumers — helping marketers increase loyalty and purchase consideration.”
Link: Marketing Land
Visit Watson Ads Builder on CabinetM.