MediaMath, IRIS.TV launch buy-side video targeting tool

MediaMath announced the launch a buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the context of each video being watched, enabling them to reach engaged audiences while viewers are watching correlated and relevant programming. Brand safety features on the tool mean brands can choose the type of content with which they’d like to be associated. The new solution was created in partnership with IRIS.TV, vendor of video intelligence and programming solutions.

From the release: “Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer,” said Mike Fisher, vice president, Advanced TV & Video, MediaMath. “Our new solution ensures a more engaged and valuable audience for publishers, while advertisers enjoy better targeting and control of their message.”

Link: IRIS.TV Blog

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