Top MarTech in 2019 (so far)

What’s new in stacks in 2019? Well, that depends on your point of view.

The anonymized data in StackInsights shows us what MarTech, FinTech and AdTech enterprises are managing within stacks on CabinetM. When we look at new stacks – built in 2019 – we can see what the most popular products are among our users.

The big surprise? For B2B marketers, the top tool isn’t analytics, it’s a marketing automation platform. Marketo – which was acquired in late 2018 by Adobe – is the number one product for new B2B stacks on CabinetM.

Top products in B2B stacks

  1. Marketo Engagement Marketing Platform
  2. Google Analytics
  3. Adobe Analytics
  4. LinkedIn
  5. SharePoint

The other note on B2B stacks is that a collaboration tool – SharePoint – is so popular it ranks number 5.

For B2C stacks – stacks which usually have many more tools than used by B2B enterprises – have analytics, automation, and then video tools in the top 5.

Top products in B2C stacks

  1. Google Analytics
  2. Adobe Analytics
  3. Salesforce Marketing Cloud
  4. Brightcove Video Marketing Suite
  5. YouTube

CabinetM is a Marketing Technology Management Platform that makes it easy for enterprise marketing teams to manage the technology they have and find the technology they need.

If you need help managing your marketing technology, let CabinetM’s Erica Ross get you started. In 15 minutes, we can get you on your way to mastery of your MarTech environment.