Reveal Mobile has updated its VISIT Local platform to include foot traffic attribution reporting. VISIT Local enables marketers seeking to track the effectiveness of campaigns that reach audiences visiting their own locations as well as foot traffic to competitors
From the release: “Brands and their agencies are always looking to justify and optimize their advertising spend,” says Reveal Mobile’s CEO, Brian Handly. “These new foot traffic attribution reports provide an excellent mechanism for marketers to evaluate their success.”
Link: Martech Series
Visit VISIT Local on CabinetM.