Cross-channel marketing vendor Cheetah Digital has announced it has acquired Wayin and its zero-party data collection technology. With the acquisition of Wayin, Cheetah Digital will enable marketers to unify customer data in a single customer view, and put it to work in real-time to deliver immersive experiences across all channels and stages of the customer lifecycle.
From the release: “Marketers have never faced a tougher challenge than they do today. Consumers are demanding personalized experiences, global consumer privacy regulations mount, trust in and effectiveness of third-party sources deteriorates, and CEOs demand greater efficiency of their marketing spend. Smart marketers are turning to zero- and first-party data, to not only be compliant and build customer trust, but deliver exceptional brand experiences,” said Sameer Kazi, CEO, Cheetah Digital. “Wayin is the leader in helping marketers acquire opted-in data at scale, and now combined with our enterprise cross-channel marketing platform, Cheetah Marketing Suite, and our industry-leading loyalty platform, Cheetah Loyalty, marketers are able to put that data to work in real-time with hyper-personalized experiences across all channels. We’re excited to team up with the incredibly talented team at Wayin to help marketers create lasting customer relationships – from acquisition to loyalty.”
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