Marketing intelligence vendor TapClicks has acquired iSpionage, a developer of cloud-based competitive intelligence solutions for advertising, search marketing, and search engine optimization. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools, and several other marketing analytics and reporting, SEO, and digital reputation management solutions.
From the release: “Marketers are looking for better ways to gain competitive intelligence, and iSpionage offers a ground-breaking approach,” said Babak Hedayati, CEO of TapClicks, in a statement. “TapClicks’ vision—a unique approach—is for a completely unified platform where data integration between solutions is seamless and ease of use is paramount. iSpionage’s competitive intelligence solutions, in combination with our proprietary machine learning capabilities, will enable the TapClicks recommendation engine to draw data comparisons beyond any other analytics and intelligence providers.”
Link: Destination CRM
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