DiscoverOrg the B2B contact vendor, has acquired ZoomInfo, a directory of user behavior and business data. DiscoverOrg is expected to bring together the databases onto a single B2B intelligence platform within the next year, creating a system helping marketers identify target accounts and buyers with purchase decisions within companies.
From the release: “High-quality data is the fundamental go-to-market requirement for growth,” says DiscoverOrg co-founder and CEO Henry Schuck. “In the near future, CRM and marketing automation systems will be defined not by their empty-box capabilities but by the data that is housed inside them.”He added: “To effectively capitalize on growth opportunities, companies of all sizes need accurate firmographic, technographic, contact, and intent data. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity, and depth.”
Link: DiscoverOrg Press Releases
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CM Group, which owns MarTech vendors Campaign Monitor, Delivra and Emma, has acquired two new companies. Sailthrough is a cross-channel experience management platform. Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. With the acquisitions of Sailthru and Liveclicker, CM Group now has more than 500 employees and over 300,000 customers globally.
From the release: “The CM Group vision is to be the most respected, fastest growing family of marketing technology companies in the world,” said Wellford Dillard, CEO of CM Group. “Sailthru and Liveclicker are extraordinary technologies capable of solving important marketing problems, and we will be making additional investments in the businesses to further accelerate their growth. Every company in the CM Group has best-in-class customer retention rates, which is a testament to CM Group’s excellent customer experience and our ability to be a strategic partner. Bringing these brands together makes it possible for us to provide marketers with the ideal solution for their needs as they navigate the complex and rapidly changing environments in which they operate.”
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Accenture has announced it will acquire Adaptly, a digital media services company based in New York City. The acquisition will support Accenture interactive Programmatic and its ability to activate, optimize and measure media across platforms .
From the release: “Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts,” said Scott Tieman, global head of Programmatic Services, Accenture Interactive. “Consistent with our mission to create, build and run the best customer experiences on the planet, Adaptly will complement our full suite of experience services and enhance our ability to deliver better, faster and more effective advertising campaigns.”
Link: Accenture Newsroom
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Accenture acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics.
From the release: “Accenture Interactive is a new breed of agency, focused on creating and building experiences that bring together a powerful combination of strategic consulting, creative, and technology skills,” said Anatoly Roytman, head of Accenture Interactive — Europe, Africa, Middle East and Latin America. “Accenture Interactive provides CMOs and today’s digital leaders with the tools needed to connect brand promise with brand experience. Kaplan’s ability to enable personalized customer experiences reinforces Accenture’s overall objective: to help our clients achieve better business performance through customer-driven transformation.”
Link: Business Wire
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SAP SE announced the acquisition of Contextor SAS, whose users have deployed more than 100,000 bots automating business processes. Contextor’s robotic process automation (RPA) technology has been leveraged to enable automation across applications. The acquisition is expected to boost the development and expansion of SAP Leonardo Machine Learning portfolio and to support the development of intelligent RPA, which SAP plans to include in key SAP solutions.
From the release: “With intelligent RPA accelerated by Contextor, businesses will be able to achieve the high automation level necessary to become intelligent enterprises,” said Markus Noga, head, machine learning, SAP. “The acquisition is a big step towards orchestrating process automation and will help SAP inject RPA capabilities into our applications, first and foremost into SAP S/4HANA.”
Link: SAP News
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Linkfluence, European company providing social listening tools, has acquired Scoop.It, the San Francisco-based content monitoring vendor. As Linkfluence’s current CEO is stepping down and Guillaume Decugis, CEO of Scoop.It, will be leading the new combined company. The acquisition changes the size of its combined R&D and engineering teams by 50%. The company will remain headquartered in London, but is expanding physically in the U.S.
From the release: “Scoop.It is sticking around and will keep offering its well-known simple and powerful content curation experience. At the team level, we’ll keep offering a high level of support to our valuable clients and users and continue to offer technology that enables you to research and publish the best content both for marketing and knowledge sharing purposes,” said Guillaume Decugis, Co-Founder and CEO of Scoop.It in a blog on the company site.
Link: Scoop.It Blog
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Tech giant google has acquired the AI-enabled chatbot Onward in a deal to acquire its staff. The San Francisco-based startup’s co-founders Rémi Cossart and Pramod Thammaiah and CTO Aaron Podolny will join Google.
From the release: “With Google, we’ll be able to expand the reach of the technologies that power Onward. These core technologies are what got us excited in the first place, and we are excited to bring them to Google,” the start-up stated in a press release on the acquisition.
Link: Onward Update
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MailUp, creator of the platform for creating and sending campaigns, has announced it is acquiring Datatrics, and its capabilities for using AI to change customer experience. The acquisition will help MailUp customers sort data from many sources (CRM, email, social network, ecommerce, web analytics, demographics, weather, traffic and more) to gain detailed, comprehensive and unified customer profiles.
“We are very satisfied of Datatrics’ acquisition. It will represent a new business unit and a new business line within the MailUp Group, with a potential for synergies at multiple levels. Datatrics’ solution will benefit from MailUp Group’s support in sales & marketing, communication and access to mid-large corporate clientèle, as well as from centralised general services such as administration, accounting, HR, IT and Legal,” Nazzareno Gorni, CEO and founder of MailUp Group, stated. “MailUp will benefit from introducing Datatrics’ technology on existing clients and resellers, as well as leveraging on data core to facilitate further growth at both organic and M&A level. As per the clients’ standpoint, AI-based technology allows marketers to experience an immediate and measurable uplift in results, as Datatrics’ solution is able to not only predict the best content to be delivered on the best channel at the right moment, but also which is the best way to positively influence customers in order to maximize the conversion of a message.”
Link: MailUp Group
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Lithium Technologies and Spredfast, both vendors automating customer engagement, have announced the two companies will merge. The new company will merge Lithium’s expertise in customer care with Spredfast’s leadership in social marketing, Together they manage over 500 million consumer touch points daily across social media, messaging, and owned digital channels. Lithium CEO Pete Hess will lead the new company, which is yet unnamed.
From the release: “We couldn’t be more excited about joining forces with the dynamic team at Spredfast,” said Pete Hess, CEO of Lithium. “Brands focus on improving the trust they earn with their customers. Their success depends on world-class digital engagement, and the merger of Lithium and Spredfast will provide them with the best platform to earn that trust and help grow their business.”
Link: Spredfast About Us
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