Teikametrics updates Flywheel to automate hourly bidding on Amazon

Teikametrics Flywheel, the advertising bidding platform purpose-built to use with Amazon Advertising, has updated its platform with Flywheel Hourly Bidding, a tool that examines each ad target  and evaluates whether it has the best bid, multiple times a day. The Bidder only changes bids when needed after verifying each ad target, like a keyword, several times a day.

From the release: “If you’ve never driven a Lamborghini (or one of its equally exalted cousins), you should try it, at least once in your life. And if you’re selling on Amazon and have never experienced what it’s like to have an hourly algorithmic bidder handle your ad spend, you should give the Teikametrics Flywheel platform a test-drive,” wrote Aatish Salvi, chief technical officer for Teikametrics on the company blog.

Link: Learn Teikametrics

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Amazon Advertising adds enhancements to DSP

Amazon Advertising has updated its DSP, streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. Among the new features is the ability to bulk edit the domain, audience, and location targeting settings for line items. Users can also customize the Amazon DSP report center selecting the exact columns to include. Once a user runs a custom report, it will appear in the report center and will be emailed to the recipients you specify.

Link: Amazon Advertising Blog

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Google Ads feature targets game developers

Google Ads has a new feature for game developers. App campaigns for engagement in Google Ads will serve relevant ads to players across Google’s properties and encourage them to take specific, in-app actions. Ads can appear across multiple Google properties, including Google Search, YouTube, within other apps on the Display Network, and more.

From the release: Let’s face it, the majority of players you acquire aren’t going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again,” said Google VP of Product for Mobile App Advertising Sissie Hsiao.

Link: Google Blog

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Find the right native advertising tool for the job

Your strategy requires of you the daunting task of launching a native advertising campaign, with a full report tracking its performance. It’s not a matter of why,  it’s a matter of when. Worry not, marketer! Pick the right tool based on your time, budget and skill level.

Native Advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.

Native ads are said to drive higher brand lift, web traffic and purchase intent than traditional ads. Here are some solutions that make native advertising easy, scalable, and measurable across desktop and mobile.

Adtile is a native advertising solution designed for mobile. Publishers and brands can easily monetize mobile through premium, responsive native format, without compromising the experience for website visitors. Produce one ad and Adtile will optimize it for each device it’s displayed on, saving time and money, while increasing user engagement.
BEST FEATURES:  User-friendly dash­board provides performance details of all campaigns and helps you better understand your audience.
PRICING: See vendor for details.  

 

StackAdapt is a platform for agencies that supports customized, responsive native ad units styled to match any site’s content. Your in-feed native ad is served to premium publishers worldwide to attract the interest of your target audience, but with no minimum spend. Brands and agencies can tap into StackAdapt’s resources for paid brand content amplification.
BEST FEATURES: StackAdapt has Full native, video, or display capabilities.
PRICING: See vendor for details.

 

Bidtellect provides marketers with access to the most sophisticated web-based software. Bidtellect offers native ad planning, buying, selling and overall management all from a single platform. Advertisers, agencies and media companies can manage desktop, mobile, tablet and video native ad placements.
BEST FEATURES: Delivers multi-format in-ad, in-feed and content recommendation placements. Delivers In-depth reporting and highly-efficient optimization technology.
PRICING: See vendor for details.

plista
specializes in native advertising and content distribution in premium environments. Featuring strong native engagement formats, plista helps advertisers, website and app owners earn sustainable brand recognition, boost site traffic and monetize more digital products.
BEST FEATURES: Proprietary real-time Recommendation Technology plus user-individual delivery content and advertising across all channels and devices.
PRICING: See vendor for details.

PowerLinks is a native advertising platform powering marketplaces and technology services for native ads across all devices, globally. The platform enables innovation and accelerates revenue generation through open technology and global scale. PowerLinks includes a native advertising server, a native ad exchange, a demand-side platform and a variety of native ad formats, including in-feed, in-video, in-display, in text and in-image.
BEST FEATURE: PowerLinks supports ads optimized to be responsive to any image size.
PRICING: See vendor for details.

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TabMo releases Hawk DSP for the mobile market

TabMo, vendor of mobile advertising technology, has released Hawk DSP, a demand-side platform for the mobile environment. Using Hawk DSP, advertisers may amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio.

From the release: “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening their interactions with the audience and increasing the impact of campaigns. Hawk is unique in enabling users to plan fully integrated cross-channel advertising campaigns through one platform,” says Chris Childs, managing director at TabMo UK.

Link: Mobile Marketing Magazine

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Nielsen acquires Sorenson Media in bid to build addressable TV ad platform

Nielsen, the television analytics firm, has formed Nielsen Advanced Video Advertising, a group focusing on internet-connected TVs, and has acquired Sorenson Media in a bankruptcy proceeding. Sorenson Media, an addressable TV tech vendor, will help Nielson build an AI-optimized platform for addressable TV ads with unified campaign management and measurement.

From the release: “What we’re focused on is bringing a unified addressable-advertising road map to the marketplace, and to get collaboration and feedback around that,” said Kelly Abcarian, newly named GM of Nielsen’s Advanced Video Advertising Group.

Link: Variety

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Reddit adds cost-per-click ads to platform

Reddit, the online discussion forum, is making cost-per-click advertising generally available on its platform. The bidding format rounds out an ad platform offering cost per impression and cost per view of its video ads. In beta, the new format was tested with more than 50 advertisers across verticals.

From the release: “While cost-per-click advertising isn’t innovative, in itself, the launch marks a big moment for the Reddit Ads business,” said Zubair Jandali, Reddit’s VP of Brand Partnerships. “This is a point of inflection that helps get us to parity in the market and will change the way advertisers think about our capabilities.”

Link: Reddit Blog

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Quora adds Auction Insights to advertising tools

Quora Ads, which allow marketers to reach targeted audiences on the Quora question-and-answer platform, has added the auction insights feature to show marketers why their bids in ad auctions failed or succeeded. Auction Insights Metrics allow marketers to see ad auctions lost to competition, percent of auctions which the ad set entered and won, and percent of auctions which the ad set entered and won the top available slot.

From the release: “Today’s marketers have access to more data than ever to measure the performance of their campaigns. However, understanding your results and how to optimize your campaigns isn’t always easy,” wrote Chris Hua, Data scientist at Quora, in the Quora for Business Blog. “Auction Insights will help you understand how competitive your ads are in the Quora Ads auction.”

Link: Quora for Business

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Amazon Advertising launches new-to-brand metrics

Amazon Advertising now provides display, video, and Sponsored Brands advertisers the ability to measure and optimize campaigns. It has added new-to-brand metrics, to determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.

Link: Amazon Advertising blog

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AdTheorent releases machine learning-based tool to score ad content

AdTheorent, which uses machine learning to deliver campaigns for marketers, has launched Advanced Predictive Creative for advertisers. APC uses machine learning models to score creative content in milliseconds. APC models score and construct the optimal combination of creative elements that are most likely to lead to a successful campaign action for each consumer.

From the release: “AdTheorent’s Advanced Predictive Creative solution is groundbreaking because unlike other rule-based offerings in market, APC is truly performance-driven,” said James Lawson, AdTheorent’s Chief Operating Officer. “AdTheorent’s technology, product and creative design teams have developed a creative delivery platform which complements AdTheorent’s industry-leading machine learning capabilities, allowing data-driven performance metrics to replace human assumption in the selection of creative elements delivered to consumers.”

Link: BusinessWire

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