Facebook updates Custom Audiences with improved reach estimates feature

Facebook has reinstalled reach estimates for its Custom Audiences feature, allowing advertisers to estimate audience size for their Custom Audience campaigns. The feature was disabled by Facebook after  a security flaw was uncovered in March, 2018. The update was built to keep privacy, protection and new usage restrictions at the forefront.

From the release: “Since suspending this feature last year, we’ve been working with researchers to improve the security of our custom audiences reach estimate feature,” a Facebook post stated. “With these updates now in place, we are reinstating custom audience reach estimates. We continue to be grateful to the researchers who identified the bug and for working with us to fix it.”

Link: Facebook Bug Bounty

Visit Facebook Ads on CabinetM.

 

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The magic wrought by advertising wizards automating ad building

What’s an advertising *wizard?

It’s a simplified, automated way of building programmatic ads. You an use a standard size image or logo. There’s a place for a headline or two and a business name. You’ll insert a link so when folks click on your ad, they go to your website – or the landing page of your choice.

Some ad wizards will reformat your advertisement for the space allotted – say for a banner ad AND a facebook post. Some will allow for a variety of fonts. Other tools will employ drag-and-drop features so customizing a display ad is fast as well as easy.

The following display ad wizards help get ads built quickly:

Clipcentric is a feature-rich, all-in-one ad wizard platform built to help ad teams quickly design and develop dynamic, responsive cross-platform rich media ads that run seamlessly in any environment. Comes with an easy drag and drop WYSIWYG workspace. Programmatic creative in-situ using client data rules specified during your ad build or as defined by real-time internal or external data feeds.
BEST FEATURE: Powerful HTML5 Authoring comple
te with complete with actions, hotspots, and interactions with other ad components.
PRICING: See vendor for details.

PageSkin is an advertising tool that enables marketers to create a “skin” in the margins of any website. PageSkin uses an advertising format that enables ads to wrap around entire web pages in a takeover style, enabling the advertiser to ‘skin’ multiple high-traffic web pages with a single booking.
BEST FEATURE: Available on desktop and tablet, PageSkin is creatively and technically tailored for optimum performance on all devices.
PRICING: See vendor for details.

Bannerflow is a display ad wizard for building and managing digital ads. Bannerflow enables markerters who wish to design, scale, and publish campaigns, in-house. Build professional looking HTML5 banner ads that run across desktop, tablet, and mobile. Shows the full campaign results in real-time. Publish and un-publish campaigns through the publishing tool.
BEST FEATURE: Use the same media for building ads to build landing pages on the same platform.
PRICING: See vendor for details.

Bannersnack is a templated display ad wizard tool. Users can start from a custom size or grab a standard-size layout from the Bannersnack gallery. Add a background, animate your text and shapes, experiment with different colors.
BEST FEATURE: Edit the headline, text, button, background or any other element on all banners, simultaneously.
PRICING: Individual plans with 30 static banners monthly start at $7.

 

*Cool image via Jonathan Mueller

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Top 11 Advertising tools on CabinetM

Fashion Tablet E-commerce Online Shopping Coffee

Whether it’s for a sponsored ad on social media or an advertisement that works on both your iPad and your phone, there are tons of tools that automate the process of advertising.

When some say “advertising” the first picture that pops into one’s head is of Madison Avenue or billboards that advertise soap or soda. The reality is, however, that advertising is now in everyone’s home, as close as a phone, it’s automated and the best marketers are using tools to get messages right into the hands of future customers.

We can look at StackInsights and glean some interesting information about advertising tools being managed in CabinetM stacks. When we look at stacks marked “Products In Use” we get those products actually being leveraged by enterprises – not just those on a wish list.

The top 11 advertising tools on CabinetM are, in order of popularity:

  1. Facebook Ads
  2. Twitter Ads
  3. AdRoll
  4. Terminus
  5. DoubleClick Campaign Manager
  6. LinkedIn Text Ads
  7. SET by Conversant
  8. AppsFlyer
  9. Google AdSense
  10. LinkedIn Sponsored Content
  11. Atlas

Remember, the least popular tool might be the most important tool in a marketer’s stack. To find tools for your stack, the CabinetM product directoryhas nearly 12,000 tools to choose from.

What’s in your stack?

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Automating Out of Home digital marketing

We live in a brave new world where we know our future customers won’t be on the couch watching TV at a time certain. We can be sure they’ll be in front of a computer.

But you can, however, catch your  prospects on the train, or in your store, or in a restaurant, if you’re using Out-of-Home ad technology.

Out of Home is the advertising category that means exactly what it says: OOH is very display or banner outside the home. This means means everything outdoors, in other businesses and even in your own store. It means billboards advertising real estate. It means digital displays in airport kiosks with wayfinding or on-demand services. It means restaurant bathroom displays advertising ride share apps.

The Out of Home Advertising Association of America notes that “OOH advertising offers big, bold, powerful storytelling, and a range of formats and unique locations that deliver larger-than-life impact. New mobile, wireless, and digital OOH technologies offer creative and innovative ways to interact and transact with consumers.”

The biggest group of OOH tools automate the process of creating a digital display. The options seem limitless: One vendor, Broadsign, notes there were 33,800 taxis with digital signs in 2018, but an OOH digital display can be on a bank, inside a bar, even advertising discount rides home in public bathrooms. These tools enable displays from small hair salons to big ballpark billboards – and places where you can advertise, outdoors, on screens of every size in between.

The following tools automate the process of OOH digital display. For Supply-Side Platforms or networks for OOH advertising, find more tools in our product directory:

 

AxisTV Signage Suite is a digital signage platform that’s easy, flexible and scalable enough to connect people and ideas across the entire organization. Manage digital signage players and assets from any web browser for emergency updates. Intuitive interface lets you craft messages, schedule media and broadcast alerts quickly. Use for digital signs, video walls and room signs and easily set up data integration and data-triggered content. Axis TV can include interactivity for personalized experiences.
BEST FEATURE: Access a growing library of ready-made content kit templates and artwork packs available.
PRICING: See vendor for details.

BroadSign Creator a digital signage tool that enables templated content creation for worldwide teams or affiliates. BroadSign Creator allows local representatives to customize content for their immediate environment, while maintaining network‑wide specifications. Build dynamic and responsive content that uses HTML5 templates, adaptable to every screen resolution.
BEST FEATURE: Provides users with access to a library of images, videos and design templates to ensure content matches brand standards without having to approve every message.
PRICING: See vendor for details.

Digital Signage by ConnectedSign is a digital sign solution seeking multiple options for displays. ConnectedSign can be used to produce roadside billboards, touchscreen kiosks, tickertape LEDs and in-room televisions that display the weather.
BEST FEATURE: Broadcast messages to touch screens that end users can pay on demand.
PRICING: See vendor for details.

Rise Vision’s Digital Signage is a platform for marketers seeking to turn any screen into digital signage. Included templates are easy-to-use that can be connected to a calendar, spreadsheets, RSS or social media channels.
BEST FEATURE: From one to an unlimited number of Displays, with no commitments and no contracts.
PRICING: See vendor for details.

Convergent’s FusionDX platform is a digital signage solution for creating, programming, distributing and monitoring content, whether for 10 or 10,000 displays. Its Atomic Content Engine automates content assembly, leveraging assets with full integration into the users’ Digital Asset Management System. Based on business rules, demographics and programmatic advertising, FusionDX automatically schedules content with transcoding, payout management and QA testing.
BEST FEATURE: Embedded tools monitor the connectivity, uptime, and validate that the right content is playing.
PRICING: See vendor for details.

MzeroInterAct digital signage software application is Meridian’s off-the-shelf solution. InterAct offers an easy-to-use content management system with vast flexibility. The digital signage software application is highly configurable and promotes engagement through interactive information. MzeroInterAct adds value by enhancing customer experience and providing a revenue-generating advertising platform.
BEST FEATURE: The digital signage software application is built on Meridian’s Mzero software platform, which offers a secure browsing and locked down environment for cloud based content, an easy to use content management tool and remote management using Mzero Manage. 

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Broadsign acquires OOH self-serve platform Campsite

Broadsign, the out-of-home (OOH) marketing platform, has acquired Campsite, which offers premium OOH inventory through a self-serve programatic platform. While Campsite will operate as a division of Broadsign, the combination of Broadsign and Campsite offers an option to further automate the buying and selling of media inventory by brands and agencies.

From the release: “Broadsign’s goal is to make buying and selling of out-of-home as easy as possible and adding Campsite’s strengths to our open platform will greatly help with that mission,” said Adam Green, SVP and GM of Broadsign Reach. “We look forward to working with the Campsite team and all of our mutual customers to build on our collective vision for open programmatic DOOH trading around the world.”

Link: Broadsign Press Releases

Visit Campsite on CabinetM.

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Advertising platform Native acquires analytics tool SimpleReach

Native Advertising platform Nativo has acquired SimpleReach, a platform with measurement and analytics tools for the advertising industry. SimpleReach currently leverages real-time dashboard creating actionable insights for marketers seeking to coordinate and promote the best content. The company will continue to support SimpleReach as a separate product while also working to integrate its data into Nativo.

From the release: “If you can’t measure the impact of something, it’s difficult to scale spend in that area,” said Nativo CEO Justin Choi. “When we say measurement we’re actually talking about connecting content to outcomes.”

Link: Nativo Blog

Visit Nativo on CabinetM.

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LinkedIn’s Matched Audiences tool serves up lookalikes to marketers

LinkedIn has launched Matched Audiences, a tool for customized targeting of lookalike audiences on the LinkedIn platform. Matched Audiences enables marketers to view members who visited a target website, and define target audiences and deliver relevant ad content. LinkedIn also updated Campaign Manager with interest targeting based on a combination of an audience’s professional interests on LinkedIn and the professional topics and content that audience engages with through Microsoft’s Bing search engine. Lastly, Audience Templates gives marketers a selection of more than 20 predefined B2B audiences as a template to launch new campaigns.

From the release: “As a marketer, you’re constantly looking for ways to reach new audiences who are similar to your ideal customers. After all, if they’re like those who are already engaging with your company, odds are they’ll be more likely to convert and help grow your business,” wrote Jae Oh, Senior Product Manager on the LinkedIn Marketing Solutions Blog. “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand.”

Link: LinkedIn Marketing Solutions Blog

Visit Matched Audiences on CabinetM.

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Teikametrics updates Flywheel to automate hourly bidding on Amazon

Teikametrics Flywheel, the advertising bidding platform purpose-built to use with Amazon Advertising, has updated its platform with Flywheel Hourly Bidding, a tool that examines each ad target  and evaluates whether it has the best bid, multiple times a day. The Bidder only changes bids when needed after verifying each ad target, like a keyword, several times a day.

From the release: “If you’ve never driven a Lamborghini (or one of its equally exalted cousins), you should try it, at least once in your life. And if you’re selling on Amazon and have never experienced what it’s like to have an hourly algorithmic bidder handle your ad spend, you should give the Teikametrics Flywheel platform a test-drive,” wrote Aatish Salvi, chief technical officer for Teikametrics on the company blog.

Link: Learn Teikametrics

Visit Teikametrics Flywheel on CabinetM.

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Amazon Advertising adds enhancements to DSP

Amazon Advertising has updated its DSP, streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. Among the new features is the ability to bulk edit the domain, audience, and location targeting settings for line items. Users can also customize the Amazon DSP report center selecting the exact columns to include. Once a user runs a custom report, it will appear in the report center and will be emailed to the recipients you specify.

Link: Amazon Advertising Blog

Visit Amazon DSP on CabinetM.

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Google Ads feature targets game developers

Google Ads has a new feature for game developers. App campaigns for engagement in Google Ads will serve relevant ads to players across Google’s properties and encourage them to take specific, in-app actions. Ads can appear across multiple Google properties, including Google Search, YouTube, within other apps on the Display Network, and more.

From the release: Let’s face it, the majority of players you acquire aren’t going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again,” said Google VP of Product for Mobile App Advertising Sissie Hsiao.

Link: Google Blog

Visit Google Ads on CabinetM.

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