Merkle acquires Happy Marketer automation group in Singapore

Merkle parent company Dentsu Aegis Network has acquired Happy Marketer Group of Singapore, which provides data, analytics, CRM and marketing automation services across Southeast Asia. The acquisition is expected to provide a foundation for Merkle to deliver people-based marketing at scale in the region.

From the release: Phil Teeman, CEO of Dentsu Aegis Network Southeast Asia and Singapore, said: “Southeast Asia is a critical growth driver for Merkle’s expansion, and Singapore is a hub for that growth. With Singapore’s drive to become The Smart City, the delivery and management of data analytics and customer experience marketing, which are Happy Marketer’s key competencies, will take the front seat, helping Dentsu Aegis Network reinforce itself as a key player. Bringing Happy Marketer into the network also means greater opportunities to penetrate new and existing clients’ ecosystems with its full suite of offerings.”

Link: Merkle News

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Goose Digital launches marketing automation service targeting insurance brokers

Canadian marketing automation agency Goose Digital has launched a new digital marketing offering for insurance brokers. The offering is made of a combination of leading Marketing Automation Platform technology and Digital Marketing Services services including customized roadmaps, implementation of marketing platforms that work with broker management systems and strategic campaign management.

From the release: “The time is now for Insurance Brokers to adopt a holistic digital strategy to meet the expectations of today’s insurance customer. This means actually creating a strategic plan, assigning a budget, and using market-leading technology and digital services in a professional approach,” said Michael Turcsanyi, CEO of Goose Digital. “Our insurance experience and innovative roots make us a strong partner for Brokers. Our goal is to help Brokers build a foundation for achieving growth for many years to come.”

Link: Canadian Underwriter

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Youngsoft acquires Salesforce partner ABSYZ

IT consulting firm Youngsoft has acquired a majority stake in ABSYZ Software Consulting Pvt. Ltd, a platinum Salesforce partner. The acquisition is expected to add to Youngsoft’s North American expertise in Salesforce tools.

From the release: “Youngsoft is happy to welcome the incredible and talented team from ABSYZ to the Salesforce family. A majority of our North American clients are looking to expand on the flexibility and efficiency of the platform and a trusted solution and implementation partner. This is a very strategic move to achieve growth and serve our clients,” said Rupesh Srivastava, President and CEO, Youngsoft.

Link: ABSYZ News

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Cake by Accelerize launches agency to produce digital marketing campaigns

Cake, the Accelerize division that produced Journey by Cake, a marketing intelligence platform, has now launched an agency. The Journey Agency offers a broad, consultative approach to strategy and execution including media buying, creative design, product positioning, content creation and a host of other tactics to support a brand’s digital marketing initiatives.

From the release: “We are committed to our clients’ business needs first and foremost, and the creation of The Journey Agency allows us to focus on providing our clients with a sharper competitive edge,” said Santi Pierini, CAKE President and Chief Operating Officer. “The advantage to working with CAKE is that we already understand our customers’ marketing objectives, audiences, and brands, so we can create a successful digital marketing strategy that uses the best combination of marketing technology and agency services to help them achieve their goals in the growing digital marketing landscape.”

Link: Associated Press

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Accenture acquires Australia’s leading Oracle Cloud provider, PrimeQ

PrimeQ, the leading Oracle Cloud provider in New Zealand and Australia, was acquired this week by Accenture. The acquisition bolsters Accenture’s leading Oracle capabilities and helps deliver new value to clients by accelerating their digital transformation through Oracle Cloud.

From the release: “PrimeQ has extensive experience implementing Oracle SaaS Cloud solutions, which complements Accenture’s established credentials across the Oracle Cloud portfolio,” said James Madigan, who leads Accenture’s Oracle business in Australia and New Zealand. “They are a highly valued Oracle ecosystem partner, bringing an impressive track record and top talent that will help drive significant results for our clients.”

Link: Accenture

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CX agency Hero Digital acquires rival Clock Four

Hero Digital, an agency focused on advising clients on investing in customer experience, has acquired Clock Four, and its expertise in customer experience strategy and brand activation. As part of the deal, Clock Four’s CEO Jon Eberly joins Hero Digital as Executive Vice President. Both agencies are based in San Francisco.

“Our clients, chiefly CMOs and their organizations, are making huge investments in CX. The current market demands agencies to be wide enough to scale to support across Fortune 1000 businesses, but nimble enough to make a fast impact,” wrote Dave Kilimnik, CEO, Hero Digital on the company blog. “Adding Clock Four to the Hero team augments our ability to deliver on that demand and continue to grow alongside the companies we’re proud to call our clients.”

Link: Hero Digital Perspectives

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Accenture Interactive Programmatic Services boosted by acquisition of Adaptly

Accenture has announced it will acquire Adaptly, a digital media services company based in New York City. The acquisition will support Accenture interactive Programmatic and its ability to activate, optimize and measure media across platforms .

From the release: “Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts,” said Scott Tieman, global head of Programmatic Services, Accenture Interactive. “Consistent with our mission to create, build and run the best customer experiences on the planet, Adaptly will complement our full suite of experience services and enhance our ability to deliver better, faster and more effective advertising campaigns.”

Link: Accenture Newsroom

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IBM iX execs to lead ICF’s new agency, Next

ICF is launching ICF Next, a firm with routes in the acquisition of the Olson agency. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the U.S., Canada, Europe and India. Officially launching in early 2019, ICF Next will be led by former executive of IBM iX, John Armstrong.

“There is a natural convergence in the work we do across areas like communications, public relations, technology, loyalty, marketing and strategy,” said John Wasson, President of ICF. “ICF Next has been purpose-built to pay off on the benefits of an integrated model that enables our clients to more easily tap into a wider set of expertise, capabilities and resources as needs arise.”

Link: PR Newswire

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Accenture Interactive acquires Swedish-based customer relationship management agency Kaplan

Accenture  acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics.

From the release: “Accenture Interactive is a new breed of agency, focused on creating and building experiences that bring together a powerful combination of strategic consulting, creative, and technology skills,” said Anatoly Roytman, head of Accenture Interactive — Europe, Africa, Middle East and Latin America. “Accenture Interactive provides CMOs and today’s digital leaders with the tools needed to connect brand promise with brand experience. Kaplan’s ability to enable personalized customer experiences reinforces Accenture’s overall objective: to help our clients achieve better business performance through customer-driven transformation.”

Link: Business Wire

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Wunderman, J. Walter Thompson merged by WPP

WPP will merge digital agency Wunderman with the world’s oldest advertising agency J. Walter Thompson. The resulting firm, Wunderman Thompson, puts under one agency its 20,000 people in 200 locations across 90 global markets. The two firms share several major clients including Shell, Nestle and Johnson & Johnson. Wunderman Thompson will be led by CEO Mel Edwards and Chairman Tamara Ingram.

From the release: “To acheve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I am really excited to be able to deliver that within one agency,” said Mel Edwards, global CEO. “Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honored to lead this new organization and its exceptional people.”

Link: AdWeek
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