Visual Analytics tools for marketers drowning in data

If you have even a few MarTech tools on board, you can find yourself swimming in data. We are now in a world where we can get up-to-the minute reports on how many customers walk by your store, how many people requested but did not download your white paper, and how many times your brand is mentioned on social media.

But do you know what to do with that data?

The approach used in visual analytics is figuring out tends, patterns and relationships in the data available, and being able to figure out what the customer will do next. Is there a correlation between visits to your store and trending social media? Given that data visual representations makes it easy for those with a marketing-not-tech background to get information. Include drag-and-drop options for setting up the parameters and the non-technical person can run the tool.

Pair this tool with clean data and effective data management strategies so you can standardize data coming in from different sources.

Below are seven visual analytics tools that not only can help with large data sets but can also be useful for smaller marketing departments.

Visual Analytics

Part of the Adobe Marketing Cloud, Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving more informed business decisions based on digital channel data, leading to personalized user experiences, better ad spend, and better monetized content.
BEST FEATURES: Its visual analytics package is part of a larger suite providing customer insights.
PRICING: See vendor for pricing details.

SAS Visual Analytics provides a complete platform for analytics visualization, enabling you to identify patterns and relationships in data that weren’t initially evident. Interactive, self-service Business Intelligence and reporting capabilities are combined with out-of-the-box advanced analytics so everyone can discover insights from any size and type of data, including text.
BEST FEATURES: The package comes with out-of-the-box analytics.
PRICING: See vendor for pricing details.


Qlik Sense is a governed, server-based data visualization and discovery application ideal for group, department and organization-wide data analytics needs. Business users get powerful, flexible, personalized data analysis and collaboration on any device, while adhering to centralized data security and governance policies.
BEST FEATURES: Qlik is built for compliance, offering up both visualization and data security.
PRICING: Built for working in a mobile environment, Qlik provides visuals to remote teams too.

FICO Visual Insights Studio provides a complete business analytics platform that turns data insights into operationalized decisions that improve business performance. Visual Insights Studio provides the tools to identify interesting data patterns and drill down to highlight deep insights into how decisions and actions influence customer behavior and business outcomes.
BEST FEATURES: Speedy installation time.
PRICING: See vendor for details.

Megalytic is a data visualization solution for analytic reporting. The solution includes templates, widgets, integrations with key data sources, and tools for formatting and distribution. The platform is used by digital agencies, marketers, and business owners for faster, more insightful and better-looking analytics reports.
BEST FEATURES: Includes a Widget library.
PRICING: Packages start at $39.00 monthly.

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Gravy adds location data forensics to analytics platform

Gravy Analytics has updated its AdmitOne verification engine, which powers all its real-world location intelligence tools, to include location data forensics. All products have been enhanced with artificial intelligence to provide traceability to every location data signal to determine its veracity, ensuring accuracy.

From the release: “The range of uses for consumer mobile data – from market sizing and combating ad fraud, to attribution or city planning – means that a one-size-fits-all approach is simply not the answer,” said Jeff White, Gravy Analytics CEO. “With Gravy’s new location forensics technology, we’re eliminating the location data noise and providing customers more flexibility to choose the high quality data sets that work for them. This new capability not only increases confidence in our data – and our customers’ data – but also in the strategic value of the resulting intelligence.”

Link: Gravy Analytics Latest News

Visit Gravy on CabinetM.

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Pyze updates Growth Marketing Platform with

Pyze has updated its Growth Marketing Platform to include customizable user dashboards and a new user interface. Pyze designed the new UI to accelerate understanding of user behavior across multiple different apps or channels, enable easier analytics and quickly act on the data to launch marketing campaigns.

From the release: “Customers no longer differentiate between channels as they conduct a transaction. For example, users often add items to shopping carts on the mobile app and then checkout on the web,” said Prabhjot Singh, founder & CEO of Pyze. “Marketing teams don’t have the tools to track holistic user behavior or execute campaigns across channels. Pyze now  empowers Marketing and Product teams the ability to understand user behavior across all channels so they can understand holistic usage, conduct meaningful segmentation, orchestrate effective marketing campaigns, and build more engaging products.”

Link: Pyze

Visit Pyze Growth Marketing Platform on CabinetM.

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Google updates Analytics with intelligence tools

Google has announced significant new updates to its popular Analytics product. Google Analytics users can now access Google InMarket Leads, which is able to capture data and the digital footprint of over 130 million companies, including which products and services they are searching for on Google. Google Analytics users can also leverage the feature called Analytics Intelligence, which uses machine learning to help users better understand and act on data to make better marketing decisions.

Link: PR Newswire

Visit Google Analytics on CabinetM.

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Tru Measure adds customized goals and reporting to analytics platform

Tru Measure, with its namesake platform providing analytics tools for campaign and engagement measurement, now offers customized goals and reporting tools. The new feature enables local media and agencies to create and display specific metrics that truly matter to each individual client. The goals and KPI reports, which are exportable, can capture a specific number of form fills or calls, to something as broad as “increasing revenue.”

From the release: “Just because you can report on it, doesn’t mean you should,” said John Hoeft, Tru Measure’s general manager. “You need to determine what really drives your business and how that can be measured via Google Analytics and paid digital campaigns. Tru Measure makes it easier to focus on what matters and puts you in control of the performance metrics you want to see.”

Link: Tru Measure Media

Visit Tru Measure on CabinetM.

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Shareablee updates social intelligence platform to provide deeper Instagram analytics

Shareablee, offering intelligence on social media audiences, has expanded its Instagram performance analytics to include Instagram Stories and video views, allowing marketers to make better decisions on buying into the Instagram platform. The average brand on Instagram increased its presence by 27% from May 2017 to May 2018.

From the release: “With more than twenty-five million business pages and over a billion users, Instagram is a vital part of virtually every business’ marketing plan, whether it be micro-influencers or worldwide banks,” said Tania Yuki, founder and CEO of Shareablee. “Instagram Stories is a powerful new format for brands and Influencers to make meaningful connections with consumers, and better reporting will shed light on how best to make use of Stories alongside Videos, Images, Carousel ads and more. We’re excited to provide these enhanced capabilities to better inform the cross-platform marketing mix.”

Link: Martech Series

Visit Shareablee on CabinetM.

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Xeerpa enhances social analytics with IBM’s Watson

Xeerpa has recently teamed up with IBM to include Watson Personality Insights analytics into its dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in marketing campaigns. Xeerpa is a Social Network Profiling technology that analyzes data willingly shared by users via Social Login on websites, promotions, apps and WiFi hotspots.

From the release: “Watson can draw up a personality chart for a certain person (independent of their age, gender, or culture) through a textual analysis of words they have written, either a running text or their social media feeds. This melding of linguistic analysis and psychological modelling can produce very specific personality profiles for customers without going through lengthy personality tests which necessarily have smaller samples. All the model needs to get to work are at least 100 words and voilà!,” wrote Andrés Redondo Mercader, Xeerpa Co-Founder Xeerpa profile page on CabinetM. “IBM’s Watson Personality Insights can offer us a lot of information about our customers. Combined with Xeerpa’s dashboard, you can see all the probabilities divided into just three groups: Seems to like, Neutral, Seems not to like. You’ll find you know more about your customers than they do about themselves!”

Link: Xeerpa news on CabinetM.

Visit Xeerpa Social Login on CabinetM.

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Chargebee launches new revenue analytics platform, RevenueStory

Chargebee, a SaaS subscription management and billing solution platform, has released RevenueStory Analytics Platform, an analytics dashboard for subscription-based companies to help easily measure and report out on their revenue data and growth opportunities. RevenueStory provides a host of preset templates for different roles within a company as well as different types of business intelligence such as revenue-driving metrics, revenue by business function metrics, and real-time data.

From the release: “In today’s growing subscription economy, revenue is no longer a finance function and every business function either contributes to it or detracts from it. Compared to traditional BI tools that simply stack on increasing amounts of data, RevenueStory directs users to see the right data through the right lens,” said Krish Subramanian, CEO and co-founder of Chargebee. “RevenueStory reconciles disconnected data and ties it to revenue to isolate growth levers that are uniquely relevant for specific business functions to act on. Now, Chargebee’s thousands of customers can make smarter and more timely decisions that impact the top line.”

Link: MarTech Series 

Visit Revenue Story on CabinetM.

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Proof Analytics updates platform with tools to show where to deploy staff for greatest impact

Proof Analytics has updated its platform with Proof P/360, a tool to show both staff and managers where opportunities lie in the enterprise. Using Proof P/360 on the Proof Business Impact Analytics platform, managers, contractors, and staff can see where staff needs to be deployed to leverage a business opportunity, and show impact of those staffers on the bottom line.

From the release: “Proof P/360 leverages fully integrated data federation and rock-solid data rights management to enable individual employees, contractors and consultants to understand their contribution to business value,” said Mark Stouse, CEO of Proof. ‘Proof enables every individual to rapidly network their key performance indicators (KPI) or objectives and key results (OKR) and compute the effects and time to impact of their contributions. The result is a breakthrough in the way we understand how value is created and by whom.”

Link: Proof Analytics 

Visit Proof Business Impact Analytics on CabinetM.

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Lucidity launches blockchain tool for data analytics

Lucidity has launched a blockchain tool for data analytics. Advertisers can use Lucidity to mitigate issues such as data discrepancy and billing inefficiencies and Lucidity helps them verify these metrics by the million per second.

From the release: “Our vision is to bring total, indisputable transparency to the digital advertising supply chain so honest players in our industry can benefit. Blockchain presents an opportunity to solve a major industry problem. We are successfully operating a powerful protocol and are building game-changing apps on top of it, with input from the world’s most forward-thinking advertisers and technology partners. We’re not just a whitepaper, and we’re excited to bring a tried and tested product to market so the advertising industry can finally transact with trust,” said Sam Kim, CEO & Co-founder, Lucidity.

Link: MarTech Series

Visit Lucidity on CabinetM.

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