Tools for recording snippets of audio

There’s a point for every content creator — not just podcasters — that it becomes obvious what is needed is a little audio. Not hours of speeches or music — just a snippet of sound.

Luckily, there are marketing technology tools that do just that. Whether it’s recording a call over the phone or the internet, whether it’s editing licensed audio, or even if you’re looking to have your audience leave messages, there are tools for you.

Just a note — be aware of the laws in your state/country when it comes to recording other people with and without their permission. The Digital Media Law Project breaks down which U.S. states have audio recording laws, but you need to check out what the law states in your own home country.

SpeakPipe offers a voice messaging tool that allows website visitors, podcast listeners, or blog readers to record voice messages on a browser, without the need for any phone calls or typed messages. The tool helps podcasters and bloggers receive feedback, comments, ideas, questions, and testimonials and allows them to establish a personal channel with their audience.
BEST FEATURE: Add SpeakPipe to a website and visitors will be able to send voice messages from anywhere on the website.
PRICING: Paid packages start at $6.40 monthly.


Podclipper is an audio clipping tool that enables users to share segments of podcasts. End users can share share clips of podcasts by selecting transcript texts segments to share as an audio excerpt.
BEST FEATURE: Podclipper automatically syncs your transcript and audio so no timestamps are needed.
PRICING: Packages for unlimited clips start at $24 monthly.


Wavve Videos allows creators to take snippets of audio, combine it with artwork or animations to use as social video. Wavve automatically generates a transcription of your audio so captions may be added easily.
BEST FEATURE: Wavve comes with over a dozen waveform animations that you can include and customize to your design.
PRICING: Basic product is free. Paid packages start at $10 monthly.


Audio Hijack is a tool to record any application’s audio, including VoIP calls from Skype, web streams from Safari, and much more. Save audio from hardware devices like microphones and mixers as well. Record to popular audio formats, including MP3 and AAC, or save in perfect-fidelity AIFF, WAV, ALAC or FLAC.
BEST FEATURE: Use Volume Overdrive to make output louder on laptop speakers.
PRICING: License key for single uer on a Mac is $59.

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Socialbakers adds Content Hub to platform

Socialbakers has added a Content Hub feature to its unified marketing platform. Content Hub will automate data collection and analysis at scale, and provide a single view of sentiment and performance analysis across both owned and competitive profiles.

From the release: “Content Hub is an entirely new way for marketers to work with content,” said Yuval Ben-Itzhak, CEO, Socialbakers. “With these shareable insights, marketers can now better collaborate, measure, analyze, plan and execute great content strategies from a single platform. Everyone on the team will have the deep intelligence they need to create compelling content that their audiences love.”

Link: Socialbakers Press Releases

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WP Engine acquires Flywheel

WP Engine, the WordPress Digital Experience Platform, has announced plans to acquire Flywheel, a WordPress hosting and management company. The acquisition is expected to help create the largest Agency Partner Program in WordPress.

From the release: “On behalf of the WP Engine team, we couldn’t be more excited to join forces with one of the most respected brands in WordPress. I personally welcome each employee and customer into the WP Engine family and I’m excited about the opportunities we will create in the years to come,” said Heather Brunner, Chairwoman and CEO of WP Engine. “This powerful combination furthers our vision to be the most relied upon platform for WordPress. Our continued investment in WordPress, our shared values and culture, our enterprise-class technology and support, our community of agency partners and most of all our people will be a powerful driver to bring our customers’ breakthrough digital experiences to life.”

Link: WP Engine Blog

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CM Group acquires Vuture’s cross-channel marketing platform

CM Group, a family of marketing companies including Campaign Monitor and Sailthru, have acquired Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers. In conjunction with the acquisition, CM Group completed a $410 million financing.

From the release: “At CM Group, we are on a mission to build a portfolio of customer-focused email and multichannel technologies,” said Wellford Dillard, CEO of CM Group. “This mission is driven by the fact that there are over 7,000 martech companies in the space today, making it nearly impossible for marketers to navigate the technology buying process with confidence. CM Group’s portfolio approach allows us to work collaboratively with marketers to match them with the right platform based on their specific needs. As our customers grow, this enables them to move between platforms, while maintaining a consistent service experience throughout — something that only CM Group offers. With its focus on professional services, high customer satisfaction, and product breadth, Vuture is a perfect fit for our family of brands.”

Link: CM Group Global Newsroom 

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NewsCred releases updates to Content Marketing Platform

Enterprise content marketing platform NewsCred has updated its NewsCred Content Marketing Platform (CMP). Marketing teams now have a single space to view all marketing activities, align strategic priorities, govern and measure the content experience of their customers, and reduce waste by tracking workflows and promoting asset utilization.

From the release: “In order to shift from being a cost center to a profit center, marketing departments need to break down silos and operate as agile teams,” said Shafqat Islam, Co-Founder and CEO, NewsCred. “The release of Integrated Campaigns and the NewsCred CMP: Integrated Marketing Edition helps marketing teams optimize performance by orchestrating all marketing activities and content across the organization.”

Link: BusinessWire

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Syndigo updates Content Experience Hub

Syndigo has released updates to its content management system. Content Experience Hub now has the capacity to incorporate Enhanced Content, such as rich media and digital assets, and publish that content onto their product pages within retailer eCommerce sites.

From the release: “Our vision is to enable the efficient transfer of product information and digital assets between manufacturers and recipients. We are a client-driven company, and our clients have been asking for an end-to-end solution with the capabilities of CXH,” said Paul Salay, CEO of Syndigo. “We have now integrated the capabilities of our various acquired solutions, and we will continue to make significant investments in technology and innovative new solutions to help support our clients. The speed at which we are moving is only possible by having such a great team and passionate employees who want to help our clients succeed.”

Link: PR Newswire

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Skimlinks now adds AMP traffic to its network

Skimlinks, which matches eCommerce content marketers with publishers seeking to monetize links on their platforms, is now enabling links through Accelerated Mobile Pages. The feature opens up a new revenue opportunity for publishers looking to monetize Accelerated Mobile Pages (AMP) traffic. Skimlinks reports 33 percent of revenue in its mobile network comes from mobile content.

From the release: “Our AMP solution is inspired by AMP’s own mission to improve the mobile experience: It will enable publishers to bring their quality product advice to more readers and be fairly rewarded for the role they play in inspiring purchases at retailers,” Said Skimlinks CEO Sebastien Blanc. “AMP now powers over 4 billion web pages around the world and with this solution we’re confident we can give commerce content a place on the smartphones where more and more readers engage with editorial publishers’ content.”

Link: Skimlinks Blog

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Use zombies to keep your marketing team on track

Marketer, you’re not alone.

We know you’re drawing up marketing plans you need your team to use. You’re pretty sure they haven’t read it yet.

You have written documentation to get people using the link between email and a CRM so all the data gets coded correctly. And you’re sure no one is reading that based on the questions you’re getting.

Worst of all? The script for your boss is left on her desk and in her email and you know that’s not being read.

How do you get them to read?


Personal story: I had to create a messaging bible for the Red Cross. I needed folks to use it if disaster struck. In the back of the book and in the table of contents I had clearly labeled “Crisis…Zombie Attack.” How did I know the book was at least acknowledged as to the contents? Those who looked asked if I had hit my head for writing about zombies.

This is the Brown M&M theory. When the band Van Halen was at its height, it had huge productions being staged in far-flung venues that were not used to having to have that many plugs for that many amps, or supports to hold a lead singer who would fly over the crowd.

In the middle of the technical contract was a rule there could be no brown M&Ms. If the band walked in and saw one brown M&M, they knew someone didn’t read the contract, and to keep everyone safe, they needed to review all the scaffolding and other works that had been set up by contractors at the venue.

If you have a lot of technical stuff you need people to actually read, throw in something notable that they would remark upon.

You too can include zombies in your instructions on how to use marketing technology tools, or your drafts of event calendars, or your lists of responsibilities the team needs to take on. Embed it in your work and you’ll know for sure, for everyone else’s sake, who has to be walked through the work to make sure everything gets done. After a while your team will play “spot the zombie” to prove they’re not the weakest link.

Not sure about it? Spot the zombie in this marketing glossary.

It worked, didn’t it?


Kat Powers is the editorial director at CabinetM. This piece was previously published at CabinetM in 2016. 

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Sovrn acquires affiliate marketing company VigLink

Sovrn, a platform for publishers looking to engage audiences, is acquiring VigLink, which supports content-driven-commerce with leverage, insight, and automation. Sovrn operates a platform of products and services across more than 25,000 websites, and the acquisition of VigLink will bring the entire Sovrn portfolio to more than 50,000 sites with a reach of more than 250M daily active consumers.

From the release: “Sovrn Commerce will allow publishers of all shapes and sizes to tap into the entire customer journey, rewarding them for the interest and intent they’ve created. This means more insights, more opportunities—and ultimately more revenue for the publishers that deserve it,” wrote Walter Knapp, Sovrn CEO in the announcement.

Link: Sovrn

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Skyword, TrackMaven merge

Skyword, the content marketing platform and content services company, is merging with TrackMaven, maker of marketing insights tools. The combined company, going forward as Skyword, is expected to integrate industry benchmarking and insight into the content planning, creation, and activation process.

From the release: “We’re incredibly excited to join forces with the TrackMaven team,” said Tom Gerace, Skyword founder and CEO. “In January of this year, Skyword raised $30 million to execute on our growth strategy and product vision. In June, we announced the next generation of our content marketing platform—Skyword360, which powers a unified model for creating extraordinary content experiences. TrackMaven shares this vision. Combining our organizations accelerates our growth and product strategies and gives customers a solution that no other company can match.”

Link: Skyword

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