Cloudscene launches app mapping connectivity routes

Cloudscene has launched Cloudscene Pathfinder, an app to discover connectivity routes worldwide. Linked to the Cloudscene directory of data centers, cloud service providers and network fabrics, following a search from any data center or enterprise building address worldwide, quotations can be requested in a matter of minutes, resulting in notifications being sent directly to the service providers from the app.

From the release: “Cloud adoption plays a key role in enterprise digital transformation. Yet the process for an enterprise to connect their network or data center resources to a cloud provider is often manual, time-consuming and lacking in market intelligence,” said Belle Lajoie, Chief Executive Officer, Cloudscene. “By combining our deep knowledge of the industry with Cloudscene’s neutral and trusted data-driven platform, we believe we are revolutionizing the way enterprises will transact now and into the future,” added Lajoie.

Link: PR Newswire

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LiveRamp to acquire Data Plus Math

Data Plus Math, a media measurement company, will be acquired by LiveRamp, an Axciom company that connects customer data and devices to resolve identity. The combination will merge LiveRamp’s people-based identity graph with Data Plus Math’s cross-screen data and key sell-side relationships. It is expected to help brands deliver relevant messaging, and tie TV campaigns to measurable return on investment.

From the release: “While TV continues to be the most engaging screen in the household, the landscape is shifting,” said Scott Howe, CEO of LiveRamp. “Data and technology have transformed the relationship a brand can have with its consumer on TV, creating tremendous opportunities to improve how TV inventory is bought, sold and measured. We are excited for Data Plus Math to join the LiveRamp family and look forward to working closely with its deeply experienced team of industry experts. Together, we will accelerate LiveRamp’s TV efforts and offerings and unlock the amazing power of data-driven TV for the entire ecosystem.”

Link: BusinessWire

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Akamai releases Edge Cloud securing data for IoT device market

Akamai, which secures and delivers digital data for large companies, has released Edge Cloud, a suite of tools streamline and secure the delivery of data to connected devices and in-application messaging at scale.  Edge Cloud is designed to serve the needs of businesses leveraging data from IoT connected devices and further boost the adoption and power of in-application messaging.

From the release: “Akamai is investing to extend its network capabilities with the goal of meeting the unique needs of the growing IoT device and application messaging markets,” said Craig Adams, senior vice president and general manager, Web Performance and Security, Akamai Technologies. “Delivering massive amounts of data across the globe securely is in Akamai’s DNA. We are focused on developing technology designed to scale, simplify and secure the way IoT and application data is delivered to endpoints.”

Link: Akamai News

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Google Tag Manager adds templates for ‘less technical’ users

Google Tag Manager, which enables enterprises to deploy tags for all marketing and measurement tools, has added the Custom Templates feature so less technical users can manage instances of custom tags just like the built-in tags, without messing with code. Custom Templates includes a built-in Template Editor to design tag and variable templates that can be used throughout a container.

Link: Google Blog

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Lucidchart updated with visualization, layout tools

Lucid has updated its Lucidchart online flowchart and diagram-making software with a series of features it is calling its Visual Reasoning Engine. New features include tools for data visualization and automated layout for data sets for org charts, network infrastructures and other data sets.

From the release: “We’ve always tried to help people make sense of their business, but having so much data to manage and understand can get complicated. We’re making it easier and more intuitive for people to understand information in context and how it affects their organization,” said Karl Sun, CEO of Lucidchart. “The visual reasoning engine and the insights it will allow users to uncover will make it easier than ever for our customers to act on that data and do more with the information hiding within their organization.”

Link: PR Newswire

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TransUnion acquires TruSignal

TransUnion, the consumer credit reporting agency, has acquired TruSignal and its custom audience-building platform. The acquisition is expected to allow TransUnion’s data modeling and analytics capabilities for credit reporting to operate at scale.

From the release: “TransUnion is committed to developing market leading solutions for digital marketing and media execution,” said Chris Cartwright, TransUnion’s president and chief executive officer. “We help businesses isolate relevant audiences and enable impactful experiences based on deep consumer insights. TruSignal’s highly complementary marketing solutions and technology will allow us to rapidly and flexibly serve the evolving digital marketing ecosystem.”

Link: TransUnion Newsroom.

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Enrich from Zoominfo, DiscoverOrg enhances B2B lead records

Zoominfo and DiscoverOrg have partnered to launch Enrich, a data appending tool that enables marketers to improve existing and incoming B2B lead records. Enrich comes standard with fields including “technographic” information, which includes when a technology was purchased or dropped by a prospect. Enrich is immediately available to all DiscoverOrg and ZoomInfo customers.

From the release: “Good data drives good business decisions, while bad data results in costly business decisions. It’s literally that simple,” says Henry Schuck, DiscoverOrg Co-Founder and CEO. “With immediate and ongoing access to correct, complete and consistent information, wherever that data lives, Enrich makes it easy for our customers to focus on what they do best: selling and marketing with confidence.”

Link: Zoominfo Business

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Leadspace On-Demand adds single control center to platform

Leadspace, providing a customer data tool, has added Leadspace On-Demand to its platform. The feature is a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data with tools for managing data, visually exploring and analyzing account and persona data and scoring models, and creating segments for sales and marketing campaigns.

From the release: “B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a handle on, and strategically use, customer data that lives across their siloed systems,” said Leadspace CEO Doug Bewsher. “With Leadspace On-Demand we’re giving control back to them with a single, easy-to-use interface for putting data to work in their strategic campaigns and efforts. Now they can better know, target and act on the right accounts and contacts, and more effectively grow their business.”

Link: Leadspace Press Releases

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SAP releases Data Warehouse Cloud, updates Analytics Cloud

SAP has announced the release of SAP Data Warehouse Cloud, a solution built with SAP HANA Cloud Services. It unites heterogeneous data in one solution, maintaining the security, trust and richness of a company’s data. Users can quickly access their entire data landscape and translate it into value in line-of-business-specific spaces with a pay-as-you-go flexible pricing model based on consumption. SAP also released an update to SAP Analytics Cloud, giving customers a dedicated SDK (software development kit) to embed and extend their own analytical applications.

From the release: “With new SAP HANA Cloud Services, SAP aims to bring the power and performance of the SAP HANA database to the cloud where it acts as a single gateway to data of any size to address the challenges of distributed data landscapes. The combination of the in-memory technology of SAP HANA with data virtualization results in simplicity for data consumers and flexibility for data management. A data lake storage tier allows businesses to grow their data managed by SAP HANA without any limits. On-premise customers of SAP HANA are planned to benefit from the new cloud services as they can flexibly add capacity as needed,” the press release stated.

Link: PR Newswire

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Alight Analytics has launched Dashboard Templates for Tableau

Alight Analytics has launched Dashboard Templates for Tableau, a ready-to-use suite of marketing dashboard templates designed exclusively for use with Tableau Software. The templates are built to work with Alight’s ChannelMix platform for marketing data aggregation and management. Marketers have to establish only a single data connection — to ChannelMix — to begin using their new dashboards, which deliver a channel-level view of marketing performance.

From the release: “Marketers love dashboards, and for good reason: They’re an amazingly effective way to communicate complex information to clients and internal teams,” said Matt Hertig, Alight Analytics’ CEO and co-founder. “The only problem is that building a truly great dashboard can take serious amounts of time, especially if you’re trying to stitch together data from different sources. With our new dashboard templates, we’re helping clients to get up and running as fast as possible.”

Link: Alight Analytics Press Releases 

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