ChainFront has launched it public APIs for managing blockchain wallets. Anyone building applications that interact with blockchain data and assets implementing ChainFront’s API-as-a-Service can backup keys to access their cryptocurrency. ChainFront utilizes Vault by HashiCorp, a secret key management and data protection tool with code-loading support and a virtual Hardware Security Module.
From the release: “Before Coinbase, previous attempts at centralized private key management were poorly implemented, resulting in many of the exchange hacks that have dominated the press over the course of Bitcoin’s history, such as Mt. Gox,” said ChainFront cofounder Darryl Anderson. “Coinbase proved that eliminating the wallet can drive mass adoption while also proving that secure, centralized key management can be accomplished. ChainFront brings this capability to any blockchain project on either public or private blockchains. The self serve platform is available live on Stellar today and Ethereum, Ripple, and Bitcoin, and other various permissioned blockchains coming soon.”
Link: PR Newswire
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Amazon Web Services has launched two distributed ledger services, both utilizing blockchain. The two tools are Amazon Managed Blockchain, which Ethereum and HyperLedger, and the Amazon Quantum Ledger Database, a fully-managed ledger database. Data from the Amazon Managed Blockchain, supporting thousands of applications creating millions of transactions, can also be moved into Amazon QLDB for analysis.
From the release: “Even though we have a lot of customers that run blockchain on top of us … we just hadn’t seen that many blockchain examples that couldn’t just be solved by a database,” said Amazon Web Services (AWS) CEO Andy Jassy. “The culture inside AWS is that we don’t just build things… when we understand what problem you want to solve and we then solve it for you.”
Link: ZD Net
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Shopify has added an augmented reality function to its eCommerce platform, which allows retailers to add photos of goods that can be then brought to life for end-users who can see what that object will look in their home. Shopify uses Apple’s AR Quick Look to enable these 3D models to be viewable in AR directly through the Safari browser on iOS 12 devices—without the need for a separate mobile app or a clunky headset.
From the release: “Shopify AR provides an accessible toolkit for businesses to create their own AR experiences, including our services marketplace of 3D modelling partners, the 3D Warehouse App to store your models, and an easy way to add AR Quick Look support to your store,” wrote Daniel Beauchamp, leader of the Virtual and Augmented Reality team at Shopify, in the Shopify Blog. “As the full potential of AR shopping experiences continues to unfold, our goal is to make them more accessible and more valuable for our merchants and their customers.”
Link: Shopify Blog
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Insurance technology vendor ZhongAn has released Graphene, the newest product in its S-Series Insuretech series. Graphene enables insurance companies to link up their channels within a week, process over 2 billion insurance policies, and launch new products in one to three days, thereby propelling cost-saving and efficiency. At launch, Graphene was available to the Chinese-language market.
From the release: “Insuretech has become more mature after the first few years of development. At first, technology empowerment in the insurance sector emphasized on channels innovation, while it has gradually moved towards the crucial stage of refined management and innovation. Internally, we will further reshape risk control, claim settlements, etc. with technology, while building ZhongAn ecosystem by marketing technology solutions in China and globally, navigating financial regimes and deepening technology inclusion,” said Jeffrey Chen, Chief Executive Officer of ZhongAn Insurance.
Link: Business Insider
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Identification technology vendor Bridg is launching a customer data platform built for offline retailers and the restaurant industry. Bridg CDP takes valuable point of sale transaction data, and combines it with loyalty and ordering data to create robust, individual unified customer profiles. Profiles are then augmented with social media and other marketable identities, making it possible for brands to engage previously unreachable guests.
From the release: “Our research shows that the average brick-and-mortar business today is, at best, able to identify 15 to 20 percent of their consumers via a loyalty or other ‘opt-in’ marketing program,” said Amit Jain founder and CEO of Bridg. “The Bridg Customer Data Platform gives operators access to an entirely new revenue opportunity – the other 80 percent of their guests existing in their historical POS data. Given the evolutions taking place across the restaurant and retail worlds, we believe precision, data-driven marketing is among the single largest opportunities for margin growth.”
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eCommerce agency Summit has launched a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year. Productcaster is a product-feed powered publishing engine designed to help retailers have their products reach the widest possible audience across all digital channels. An official Google Comparison Shopping Partner, Productcaster enables retailers of any size to improve their PLA performance by entering the Google Shopping Ads auction at a more competitive media rate via a Comparison Shopping Service partner.
From the release: “We recognised the desire amongst retailers for a trusted, transparent CSS partner that offers sensible fees and a reliable service,” Hedley Aylott, CEO of Summit, said. “When we became aware of this opportunity for retailers we created the Productcaster service to get our clients and agency partners live on CSS within a matter of days across Europe. They are already seeing a 15-25% benefit in CPC savings through Productcaster. We want to make it as easy as possible for retailers and agencies take advantage of the lower media fees in an ever-competitive market as fast as possible.”
Link: PR Newswire
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Shopify has launched Ping, a free iOS app for Shopify merchants. Ping consolidates messages from other apps used to interact with customers through social media, a merchant’s online storefront and email in a single interface, making it easier to manage conversations and respond in real-time. Ping comes with Shopify’s free virtual assistant, Kit, which helps eCommerce brands plan, create and manage marketing activities in a conversational interface.
From the release: “Shopify merchants are conducting many business conversations across multiple apps every day, not only to run their day-to-day operations, but also to manage customer inquiries. Shopify Ping was created to make all of this easier to manage,” said Michael Perry, Director of Product at Shopify. “It’s a one-stop messaging app that lets them spend more time on what matters most – running their businesses seamlessly and deepening customer relationships.”
Link: Business Wire
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St. Louis Tag recently enhanced its hang tag business by incorporating new data management and variable data (VDP) technologies. Businesses can now customize the audience’s marketing experience based on the product type, buyer persona, or other characteristics while simultaneously tracking sales and inventory.
From the release: “St. Louis Tag now has the ability to use interchangeable text, graphics or images within a single order to give each tag unique marketing and tracking characteristics,” said Bob Barenholtz, President of St. Louis Tag. “For instance, each individual tag in an order of 1,000 tags could have a unique message or function depending on the information the customer provides. We can transform a tag into a printed piece that can help manage inventory or promote a personalized marketing message. Our personalized hang tags are used for asset control, inventory, logistics, warehousing applications and more. The retail hang tag could direct the perfect marketing message to the right audience.”
Link: PR Newswire
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Adobe announced it will acquire Magento Commerce, a market-leading commerce platform. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.
From the release: “Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”
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Snapchat has updated Snapchat Lenses with “shoppable augmented reality.” The tool encourage users to overlay their products or features onto selfies which will now include a call to action button, leading users to a brand website, promotion, or app.
From the release: “Shoppable AR Lenses give brands a new way to leverage our unique scale — more than half of the 13-34-year-old population of the U.S. plays with our AR Lenses each week on average — to drive real and measurable ROI, whether that’s through sales, downloads, lead gen, or video views,” added Peter Sellis, director of revenue product at Snapchat.
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