The Mars Agency has launched Marilyn, a predictive commerce intelligence platform. Comprised of nine interconnected technologies that work together to improve marketing efficiency, Marilyn was built to provide greater confidence to marketers at ever decision point, from understanding the growth potential of a given audience or market, to unearthing insights and purchase barriers. Named after Marilyn Barnett, the founder of The Mars Agency, Marilyn is powered by IBM Watson.
From the release: “For decades, the marketing agency model has relied on the intelligence, talent and intuition of a team to create what was believed to be true. Now, with Marilyn, we can use AI and predictive intelligence to make decisions on what we know to be true,” said Ken Barnett, Global CEO of The Mars Agency.
Link: Martech Series
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Solvvy for E-Commerce was released to help resolve the most common customer issues at every step of the digital shopping experience. Solvvy for E-Commerce allows shoppers to quickly solve problems during the pre and post-purchase experience without contacting customer support, freeing up agent time for tickets that require a human touch.
From the release: “The Solvvy for E-Commerce launch comes as more consumers demand greater flexibility and control of their digital experiences when interacting with brands. Online retailers using Solvvy can offer immediate support to consumers, automatically guiding them throughout their journey, ensuring that questions are resolved quickly for a seamless customer experience,” said Kaan Ersun, Solvvy CMO & COO in a release on the Solvvy website.
Link: Solvvy Press
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Modo Labs, the no-code mobile app development platform for colleges, announced the acquisition of Ulyngo, an eCommerce platform for students. The acquisition will enable Modo to launch Modo Marketplace, a tool for safe and authenticated transactions between students, student organizations, university departments, and more, all within a campus app.
From the release: “Our vision is to transform the campus digital experience (DX) by helping our customers engage their mobile-first students,” said Stewart Elliot, CEO of Modo. “The addition of Ulyngo to the Modo no-code app development platform is a critical component and logical next step to doing so. By adding robust e-commerce capabilities, we’re bringing the full student lifecycle to a mobile experience and beyond.”
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GoDaddy has updated its eCommerce product, GoCentral Online Store, with a new feature, Marketplaces, that enables retailers who wish to list and sell their online store inventory through Amazon, eBay, Etsy, Jet, and Walmart.com, all from a single location. GoDaddy has also acquired Sellbrite, a multi-channel management platform that is powering Marketplaces. As part of GoDaddy, Sellbrite will continue to support our existing customers and channel integrations, as well as the broader SMB market.
From the release: “Beyond their own website, entrepreneurs are looking to sell on places like Amazon, eBay, and Etsy to be successful,” says Greg Goldfarb, VP of Products, eCommerce and Customer Engagement. “Each marketplace works differently for sellers and it can be a daunting task to get up and running and a huge pain to stay on top of orders and inventory once sales start flowing.”
Link: PR Newswire
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ChainFront has launched it public APIs for managing blockchain wallets. Anyone building applications that interact with blockchain data and assets implementing ChainFront’s API-as-a-Service can backup keys to access their cryptocurrency. ChainFront utilizes Vault by HashiCorp, a secret key management and data protection tool with code-loading support and a virtual Hardware Security Module.
From the release: “Before Coinbase, previous attempts at centralized private key management were poorly implemented, resulting in many of the exchange hacks that have dominated the press over the course of Bitcoin’s history, such as Mt. Gox,” said ChainFront cofounder Darryl Anderson. “Coinbase proved that eliminating the wallet can drive mass adoption while also proving that secure, centralized key management can be accomplished. ChainFront brings this capability to any blockchain project on either public or private blockchains. The self serve platform is available live on Stellar today and Ethereum, Ripple, and Bitcoin, and other various permissioned blockchains coming soon.”
Link: PR Newswire
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Amazon Web Services has launched two distributed ledger services, both utilizing blockchain. The two tools are Amazon Managed Blockchain, which Ethereum and HyperLedger, and the Amazon Quantum Ledger Database, a fully-managed ledger database. Data from the Amazon Managed Blockchain, supporting thousands of applications creating millions of transactions, can also be moved into Amazon QLDB for analysis.
From the release: “Even though we have a lot of customers that run blockchain on top of us … we just hadn’t seen that many blockchain examples that couldn’t just be solved by a database,” said Amazon Web Services (AWS) CEO Andy Jassy. “The culture inside AWS is that we don’t just build things… when we understand what problem you want to solve and we then solve it for you.”
Link: ZD Net
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Shopify has added an augmented reality function to its eCommerce platform, which allows retailers to add photos of goods that can be then brought to life for end-users who can see what that object will look in their home. Shopify uses Apple’s AR Quick Look to enable these 3D models to be viewable in AR directly through the Safari browser on iOS 12 devices—without the need for a separate mobile app or a clunky headset.
From the release: “Shopify AR provides an accessible toolkit for businesses to create their own AR experiences, including our services marketplace of 3D modelling partners, the 3D Warehouse App to store your models, and an easy way to add AR Quick Look support to your store,” wrote Daniel Beauchamp, leader of the Virtual and Augmented Reality team at Shopify, in the Shopify Blog. “As the full potential of AR shopping experiences continues to unfold, our goal is to make them more accessible and more valuable for our merchants and their customers.”
Link: Shopify Blog
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Insurance technology vendor ZhongAn has released Graphene, the newest product in its S-Series Insuretech series. Graphene enables insurance companies to link up their channels within a week, process over 2 billion insurance policies, and launch new products in one to three days, thereby propelling cost-saving and efficiency. At launch, Graphene was available to the Chinese-language market.
From the release: “Insuretech has become more mature after the first few years of development. At first, technology empowerment in the insurance sector emphasized on channels innovation, while it has gradually moved towards the crucial stage of refined management and innovation. Internally, we will further reshape risk control, claim settlements, etc. with technology, while building ZhongAn ecosystem by marketing technology solutions in China and globally, navigating financial regimes and deepening technology inclusion,” said Jeffrey Chen, Chief Executive Officer of ZhongAn Insurance.
Link: Business Insider
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Identification technology vendor Bridg is launching a customer data platform built for offline retailers and the restaurant industry. Bridg CDP takes valuable point of sale transaction data, and combines it with loyalty and ordering data to create robust, individual unified customer profiles. Profiles are then augmented with social media and other marketable identities, making it possible for brands to engage previously unreachable guests.
From the release: “Our research shows that the average brick-and-mortar business today is, at best, able to identify 15 to 20 percent of their consumers via a loyalty or other ‘opt-in’ marketing program,” said Amit Jain founder and CEO of Bridg. “The Bridg Customer Data Platform gives operators access to an entirely new revenue opportunity – the other 80 percent of their guests existing in their historical POS data. Given the evolutions taking place across the restaurant and retail worlds, we believe precision, data-driven marketing is among the single largest opportunities for margin growth.”
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eCommerce agency Summit has launched a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year. Productcaster is a product-feed powered publishing engine designed to help retailers have their products reach the widest possible audience across all digital channels. An official Google Comparison Shopping Partner, Productcaster enables retailers of any size to improve their PLA performance by entering the Google Shopping Ads auction at a more competitive media rate via a Comparison Shopping Service partner.
From the release: “We recognised the desire amongst retailers for a trusted, transparent CSS partner that offers sensible fees and a reliable service,” Hedley Aylott, CEO of Summit, said. “When we became aware of this opportunity for retailers we created the Productcaster service to get our clients and agency partners live on CSS within a matter of days across Europe. They are already seeing a 15-25% benefit in CPC savings through Productcaster. We want to make it as easy as possible for retailers and agencies take advantage of the lower media fees in an ever-competitive market as fast as possible.”
Link: PR Newswire
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