When you’re building a email list, you’re going to be more successful if you actually send your marketing emails to those who want to receive them. But how do you get people to opt-in?
Opt-in email is a term used when someone is given the option to receive email. Using a method to get prospects to opt-in to being marketed to is not just being a good marketer, it will boost open rates and keep your emails from being marked as spam.
When you look the CabinetM Email Technology Stack, you can see a layer of opt-in tools for marketers and whole enterprises.
Email Pirate is a quick, easy opt-in form creation app for Shopify marketers. With Email Pirate, you can effortlessly collect subscriber information for newsletters, downloads, coupons and more. The Email Pirate builder includes professionally-designed templates that you can customize to match the look and feel of your Shopify store. Email Pirate integrates with MailChimp, Aweber, Campaign Monitor, Constant Contact, Get Response, contact and more.
BEST FEATURE: Professionally designed opt-in forms make it easy to collect contact information and sync it to your email providers. Generates a csv file of email addresses that can be uploaded to the email client of your choice.
PRICING: Packages are $4.99 monthly.
Double Opt-In for Download is a freemium WordPress plugin that you can embed in your WordPress website or blog. Designed to help marketers build a highly interested audience through free downloads (newsletters, ebooks, white papers), DOIFD provides a simple one-click verification link in a welcome email. Once verified, the link returns the subscriber to your website to retrieve your download content. The lightweight plugin helps organizations of all kinds to build and maximize a customer base.
BEST FEATURE: Offer free downloads (ebooks, white papers) or simple newsletter mailing lists.
Ezepo is a platform for managing marketing opt-out compliance, Ezepo uses straightforward, web-based technology to coordinate your data across multiple platforms and works with the systems you’re already using. Its industry-leading CAN-SPAM compliance software keeps you on the right side of the law by taking care of opt-outs, and can collect opt-out requests for both email and phone campaigns, streamline and automate data distribution to marketing partners and maintain complete control with powerful analytics and alerts.
BEST FEATURE: Ezepo maintains a clear and easy to understand audit trail over your entire organization’s compliance performance. Easily see who has uploaded new data to your lists, which third party marketing partners have (or have not) downloaded suppression data and quickly identify potential compliance risks.
PRICING: See vendor for details.
Welcome Mat is an opt-in form that encourages website visitors to join your email list, watch videos, download white papers and more. Welcome Mat is a full-screen overlay that displays when new visitors land on your site, blog or online store. You have total control of the background colors and fonts so you can match Welcome Mat to your site design and brand. Free to get started with the basic version, upgrading to Welcome Mat Pro lets you change the overlay to an image, GIF, or video, add different Welcome Mats to different pages, A/B test your Mats, remove all branding, and more.
BEST FEATURE: Change background color, text color and font to completely match Welcome Mat to the design of your site.
PRICING: Opt-in features are free. The full Sumo platform which removes Sumo branding from forms is $39 monthly.
LISTSERV is an email list management software that provides everything users need to manage opt-in email lists, including email newsletters, announcements, discussion groups and email communities.
BEST FEATURE: With the Maestro Add-On, LISTSERV becomes a complete opt-in email marketing and analytics solution.
PRICING: See vendor for details.