Ansira acquires Brightwave

Marketing technology services firm Ansira has acquired BrightWave, an email and eCRM agency based in Atlanta. St. Louis-based Ansira is a marketing technology and services firm with 850 employees helping brands orchestrate customer experiences and drive business results in the brand-to-local ecosystem. The acquisition of BrightWave is expected to bring  eCRM and cross-channel program expertise and 70 Atlanta-based staffers.

From the release: “We’re thrilled to integrate BrightWave’s category leadership, skills, and experience — and its many impressive marketing strategists — into our team at Ansira,” says Kelly Jo Sands, chief CRM and martech officer at Ansira. “Innovation in email and eCRM helps us empower our clients to deliver exceptional customer experiences.”

Link: PR Newswire

Visit Ansira at CabinetM.

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Opting into opt-in email tools

When you’re building a email list, you’re going to be more successful if you actually send your marketing emails to those who want to receive them. But how do you get people to opt-in?

Opt-in email is a term used when someone is given the option to receive email. Using a method to get prospects to opt-in to being marketed to is not just being a good marketer, it will boost open rates and keep your emails from being marked as spam.

When you look the CabinetM Email Technology Stack, you can see a layer of opt-in tools for marketers and whole enterprises.


Email Pirate
 is a quick, easy opt-in form creation app for Shopify marketers. With Email Pirate, you can effortlessly collect subscriber information for newsletters, downloads, coupons and more. The Email Pirate builder includes professionally-designed templates that you can customize to match the look and feel of your Shopify store. Email Pirate integrates with MailChimp, Aweber, Campaign Monitor, Constant Contact, Get Response, contact and more.
BEST FEATURE: Professionally designed opt-in forms make it easy to collect contact information and sync it to your email providers. Generates a csv file of email addresses that can be uploaded to the email client of your choice.
PRICING: Packages are $4.99 monthly.


Double Opt-In for Download is a freemium WordPress plugin that you can embed in your WordPress website or blog. Designed to help marketers build a highly interested audience through free downloads (newsletters, ebooks, white papers), DOIFD provides a simple one-click verification link in a welcome email. Once verified, the link returns the subscriber to your website to retrieve your download content. The lightweight plugin helps organizations of all kinds to build and maximize a customer base.
BEST FEATURE: Offer free downloads (ebooks, white papers) or simple newsletter mailing lists.


Ezepo is a platform for managing marketing opt-out compliance, Ezepo uses straightforward, web-based technology to coordinate your data across multiple platforms and works with the systems you’re already using. Its industry-leading CAN-SPAM compliance software keeps you on the right side of the law by taking care of opt-outs, and can collect opt-out requests for both email and phone campaigns, streamline and automate data distribution to marketing partners and maintain complete control with powerful analytics and alerts.
BEST FEATURE: Ezepo maintains a clear and easy to understand audit trail over your entire organization’s compliance performance. Easily see who has uploaded new data to your lists, which third party marketing partners have (or have not) downloaded suppression data and quickly identify potential compliance risks.
PRICING: See vendor for details.


Welcome Mat is an opt-in form that encourages website visitors to join your email list, watch videos, download white papers and more. Welcome Mat is a full-screen overlay that displays when new visitors land on your site, blog or online store. You have total control of the background colors and fonts so you can match Welcome Mat to your site design and brand. Free to get started with the basic version, upgrading to Welcome Mat Pro lets you change the overlay to an image, GIF, or video, add different Welcome Mats to different pages, A/B test your Mats, remove all branding, and more.
BEST FEATURE: Change background color, text color and font to completely match Welcome Mat to the design of your site.
PRICING: Opt-in features are free. The full Sumo platform which removes Sumo branding from forms is $39 monthly.


LISTSERV is an email list management software that provides everything users need to manage opt-in email lists, including email newsletters, announcements, discussion groups and email communities.
BEST FEATURE: With the Maestro Add-On, LISTSERV becomes a complete opt-in email marketing and analytics solution.
PRICING: See vendor for details.

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Piano ESP uses machine learning to personalize and deliver newsletters

Piano, which produces customer experience tools for content marketers, has released ESP, an artificially intelligent email newsletter platform. Piano ESP uses machine learning to analyze user behavior across email, desktop and mobile, discovering individual reader preferences to recommend the articles users are most likely to click on next.

From the release: “In an era of unprecedented content competition, Piano ESP supports our mission to deliver on the specialized needs of content companies,” said Trevor Kaufman, Piano CEO. “Our ultimate goal is to create value for our clients by getting the right content in front of the right people at the right time, driving subscriptions and shedding light on users’ journey. Our objective is to provide a clear, all-in-one interface that delivers messages, manages effectiveness, tracks impact, and generates revenue.”

Link: PR Newswire

Visit Piano ESP on CabinetM.

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Email tech vendor TowerData acquires Xverify email validation tool

Email technology provider TowerData has acquired Xverify, a company providing an email validation tool. TowerData, which developed its own email validation API in 2005,  notes the acquisition will strengthen its position among email validation tools.

From the release: “We’re excited to welcome Xverify and its talented team to TowerData,” said Tom Burke, CEO of TowerData. “With our combined solutions and expertise, we will validate email addresses with even greater accuracy and faster turnaround times, helping more marketers to combat fraud and improve deliverability to the inbox.”

Link: TowerData News

Visit Xverify on CabinetM.

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Need leads? Try email appending tools

The team wants to hit “launch” on an email campaign, and you’re the one with the bad news:

Not enough leads.

Email appending programs can be your salvation, but they’re not all alike. Seeking to match up your current email list with a future direct mail program? That will be a different tool than the one reaching out to people who have contacted you on social media.

The CabinetM Email Technology Stack is an interactive tool that lets you visualize an industry of email intelligence, email platforms and newsletter tools — just to name a few — and click through to see full product descriptions and vendor contact information.

For appending tools, there are lots of ways to build a list – the following tools may match your strategy to build yours. 

Lead411 is a sales intelligence and email appending platform. The SaaS-based solution is user-friendly, affordable and powerful, providing pipeline-building company details for businesses in any industry. Create or append business email lists, find or verify company addresses, look up executive email and phone numbers so you reach the right person, and more. User-friendly UI for quick company and people searching delivers profile pages packed with data.
BEST FEATURES: Pack your pipeline by building unlimited lists of prospects using over 15 different types of criteria.
PRICING: Packages start at $75 monthly, with a limit of 100 exports.


Experian’s Consumer Data Technology includes a suite of specialized email and mailing lists that advertisers and agencies can use to identify and target specific households, individuals and businesses. In addition, Experian features a number of marketing tools and services such as data appending, designed to provide businesses with a deeper understanding of consumer characteristics using demographic information and Mosaic USA household lifestyle segmentation. Its business list has 14 million; its consumer is 210 million and 110 million households. One of its features is Email Campaign Builder, a tool for creating and sending an email newsletter and tracking its success with Excel or PDF metrics reports.
BEST FEATURES: Market and Customer Profile Reports include key characteristics of target market and market size based on number of households in geographical areas.
PRICING: See vendor for details.


AccuData Email Append and Verification Services is a suite of email marketing tools designed to ensure that email list data is performing at its best. AccuData identifies email addresses and confirms customer desire to receive email communications with an opt-in permission email while identifying problematic and undeliverable email addresses. It also optimizes email marketing file for multi-channel campaigns with the addition of contact names and postal addresses matched to existing email addresses.
BEST FEATURES: Re-engages customers that have become inactive and/or unresponsive, contacting them at an alternative and verified email address.
PRICING: See vendor for details.


TowerData Email Append matches email addresses to a direct mail list to accelerate email marketing or take advantage of Facebook’s custom audiences or Twitter’s tailored audiences. TowerData Email Append attaches business and consumer email addresses to postal records, enabling organizations to keep in touch with direct mail subscribers and boosting the size of the email list. Use to enable multi-channel marketing, improve customer service and retention.
BEST FEATURES: Use for both email list and direct mail list building.
PRICING: The following is B2C pricing. 1 to 50K contacts is $.20 per match. 50K to 250K contacts is $.15 per match. 250K to 500K contacts is $.12 per match. 500K to 999K contacts is $.10 per match. Above one million contacts requires a custom quote. For B2B pricing, contact TowerData.


ReachForce is a subscription-based data list cleanse and append solution that validates emails, de-dupes, corrects, and verifies company data and updates a batch list data up to four times annually. Validates emails, de-dupes, corrects, and verifies company data.
BEST FEATURES: Updates your batch list data every quarter.
PRICING: ReachForce Data Cleanse and Append Pricing starts at $1,250 per month.

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CabinetM launches interactive Marketing Technology stacks

Introducing the Email Technology Stack, the first in a series of Marketing Technology stacks.

This stack represents our current view of the Email Technology Category and was last updated on January, 2019. Unlike some static landscapes, the CabinetM Technology stack is interactive.

  • The stack is dynamic. As new email platforms are launched or retired, and email companies are acquired, the stack will be updated to reflect those changes.
  • The stack is interactive. Click through each logo to see a product overview, access a vendor’s website and connect with a vendor sales representative.
  • The stack is full of products being used by marketers like you. The following are the top 20 email products that appear in the hundreds of marketing stacks being managed on CabinetM: Marketo Engagement Marketing Platform, MailChimp, HubSpot Marketing Platform, Klaviyo, Gmail, Outlook, Litmus, SendGrid, Constant Contact Email, Mandrill, agileEMAIL, Campaign Monitor, dotmailer, Email on Acid, ClickDimensions, Competitive Tracker, Email Informant, Email Marketing, Experian Consumer Information Services,  Intercom Engage, APSIS Pro, Bluecore, Coherent Path, Constant Contact Email Campaigns, Hunter,  Return Path Email Optimization, SendSafely, ToutApp, Yesware, Cheetahmail, Emma Email Marketing Services, GetResponse, ReachForce Data Cleanse & Append, Salesforce Email Studio, Sendwithus, Siftrock, TowerData Email Validation,  vbout Email Marketing, Amazon WorkMail, AWeber,  Benchmark, Cirrus Insight, Clickback MAIL, Drip,  Email Banners, iContact, InsightBASE Relevance Engine, Mixmax, Phrasee and Sponsored InMail.
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Dyspatch adds collaborative Workspaces to email production platform

Dyspatch, an email production platform from SendWithUs, has added “Workspaces” so teams can collaborate on templates and text snippets. WIth Workspace-specific permissions, your team members have access only to the templates they need, making it easier for you to grant or restrict access to critical emails.

Link: Dyspatch on CabinetM

Visit Workspaces on CabinetM.

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Twilio to buy email API company SendGrid

Twilio, creator of the platform supporting phone and text message conversations with customers, is poised to buy email API platform SendGrid for $2 billion. The acquisition adds email services to the Twilio cloud communications platform, which already includes voice, messaging and video. The deal is expected to close in early 2019.From the release: “Increasingly, our customers are asking us to solve all of their strategic communications challenges – regardless of channel,” Twilio co-founder and CEO Jeff Lawson said in a statement. “Email is a vital communications channel for companies around the world, and so it was important to us to include this capability in our platform.”

Link: Twilio

Visit Twilio on CabinetM.

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Rebel announces its email API to be acquired by Salesforce

Rebel, makers of an API that enables interactive experiences for the user in an email inbox, has announced it has signed an agreement to be acquired by Salesforce. The statement notes Rebel technology, will be absorbed by Salesforce Marketing Cloud, but Salesforce has yet to release a statement on the proposed acquisition.

From the release: With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Cloud and fundamentally change the way people interact with email.

Link: Rebel

Visit Salesforce Marketing Cloud on CabinetM.

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STACK Update: Dive into Postalytics Direct Mail Automation

Take a deep dive into Postalytics Direct Mail Automation, CabinetM’s latest STACK UPdate.

STACK UPdate reports are free and easy to download for any registered users on CabinetM.

Postalytics is a self-serve direct mail automation tool with deep CRM/Marketing Automation integration that automates and streamlines the process of creating list-based or triggered direct mail marketing campaigns.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users. STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor. To learn more about STACK UPdates, contact Erica Ross at

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