Email tech vendor TowerData acquires Xverify email validation tool

Email technology provider TowerData has acquired Xverify, a company providing an email validation tool. TowerData, which developed its own email validation API in 2005,  notes the acquisition will strengthen its position among email validation tools.

From the release: “We’re excited to welcome Xverify and its talented team to TowerData,” said Tom Burke, CEO of TowerData. “With our combined solutions and expertise, we will validate email addresses with even greater accuracy and faster turnaround times, helping more marketers to combat fraud and improve deliverability to the inbox.”

Link: TowerData News

Visit Xverify on CabinetM.

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Need leads? Try email appending tools

The team wants to hit “launch” on an email campaign, and you’re the one with the bad news:

Not enough leads.

Email appending programs can be your salvation, but they’re not all alike. Seeking to match up your current email list with a future direct mail program? That will be a different tool than the one reaching out to people who have contacted you on social media.

The CabinetM Email Technology Stack is an interactive tool that lets you visualize an industry of email intelligence, email platforms and newsletter tools — just to name a few — and click through to see full product descriptions and vendor contact information.

For appending tools, there are lots of ways to build a list – the following tools may match your strategy to build yours. 

Lead411 is a sales intelligence and email appending platform. The SaaS-based solution is user-friendly, affordable and powerful, providing pipeline-building company details for businesses in any industry. Create or append business email lists, find or verify company addresses, look up executive email and phone numbers so you reach the right person, and more. User-friendly UI for quick company and people searching delivers profile pages packed with data.
BEST FEATURES: Pack your pipeline by building unlimited lists of prospects using over 15 different types of criteria.
PRICING: Packages start at $75 monthly, with a limit of 100 exports.


Experian’s Consumer Data Technology includes a suite of specialized email and mailing lists that advertisers and agencies can use to identify and target specific households, individuals and businesses. In addition, Experian features a number of marketing tools and services such as data appending, designed to provide businesses with a deeper understanding of consumer characteristics using demographic information and Mosaic USA household lifestyle segmentation. Its business list has 14 million; its consumer is 210 million and 110 million households. One of its features is Email Campaign Builder, a tool for creating and sending an email newsletter and tracking its success with Excel or PDF metrics reports.
BEST FEATURES: Market and Customer Profile Reports include key characteristics of target market and market size based on number of households in geographical areas.
PRICING: See vendor for details.


AccuData Email Append and Verification Services is a suite of email marketing tools designed to ensure that email list data is performing at its best. AccuData identifies email addresses and confirms customer desire to receive email communications with an opt-in permission email while identifying problematic and undeliverable email addresses. It also optimizes email marketing file for multi-channel campaigns with the addition of contact names and postal addresses matched to existing email addresses.
BEST FEATURES: Re-engages customers that have become inactive and/or unresponsive, contacting them at an alternative and verified email address.
PRICING: See vendor for details.


TowerData Email Append matches email addresses to a direct mail list to accelerate email marketing or take advantage of Facebook’s custom audiences or Twitter’s tailored audiences. TowerData Email Append attaches business and consumer email addresses to postal records, enabling organizations to keep in touch with direct mail subscribers and boosting the size of the email list. Use to enable multi-channel marketing, improve customer service and retention.
BEST FEATURES: Use for both email list and direct mail list building.
PRICING: The following is B2C pricing. 1 to 50K contacts is $.20 per match. 50K to 250K contacts is $.15 per match. 250K to 500K contacts is $.12 per match. 500K to 999K contacts is $.10 per match. Above one million contacts requires a custom quote. For B2B pricing, contact TowerData.


ReachForce is a subscription-based data list cleanse and append solution that validates emails, de-dupes, corrects, and verifies company data and updates a batch list data up to four times annually. Validates emails, de-dupes, corrects, and verifies company data.
BEST FEATURES: Updates your batch list data every quarter.
PRICING: ReachForce Data Cleanse and Append Pricing starts at $1,250 per month.

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CabinetM launches interactive Marketing Technology stacks

Introducing the Email Technology Stack, the first in a series of Marketing Technology stacks.

This stack represents our current view of the Email Technology Category and was last updated on January, 2019. Unlike some static landscapes, the CabinetM Technology stack is interactive.

  • The stack is dynamic. As new email platforms are launched or retired, and email companies are acquired, the stack will be updated to reflect those changes.
  • The stack is interactive. Click through each logo to see a product overview, access a vendor’s website and connect with a vendor sales representative.
  • The stack is full of products being used by marketers like you. The following are the top 20 email products that appear in the hundreds of marketing stacks being managed on CabinetM: Marketo Engagement Marketing Platform, MailChimp, HubSpot Marketing Platform, Klaviyo, Gmail, Outlook, Litmus, SendGrid, Constant Contact Email, Mandrill, agileEMAIL, Campaign Monitor, dotmailer, Email on Acid, ClickDimensions, Competitive Tracker, Email Informant, Email Marketing, Experian Consumer Information Services,  Intercom Engage, APSIS Pro, Bluecore, Coherent Path, Constant Contact Email Campaigns, Hunter,  Return Path Email Optimization, SendSafely, ToutApp, Yesware, Cheetahmail, Emma Email Marketing Services, GetResponse, ReachForce Data Cleanse & Append, Salesforce Email Studio, Sendwithus, Siftrock, TowerData Email Validation,  vbout Email Marketing, Amazon WorkMail, AWeber,  Benchmark, Cirrus Insight, Clickback MAIL, Drip,  Email Banners, iContact, InsightBASE Relevance Engine, Mixmax, Phrasee and Sponsored InMail.
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Dyspatch adds collaborative Workspaces to email production platform

Dyspatch, an email production platform from SendWithUs, has added “Workspaces” so teams can collaborate on templates and text snippets. WIth Workspace-specific permissions, your team members have access only to the templates they need, making it easier for you to grant or restrict access to critical emails.

Link: Dyspatch on CabinetM

Visit Workspaces on CabinetM.

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Twilio to buy email API company SendGrid

Twilio, creator of the platform supporting phone and text message conversations with customers, is poised to buy email API platform SendGrid for $2 billion. The acquisition adds email services to the Twilio cloud communications platform, which already includes voice, messaging and video. The deal is expected to close in early 2019.From the release: “Increasingly, our customers are asking us to solve all of their strategic communications challenges – regardless of channel,” Twilio co-founder and CEO Jeff Lawson said in a statement. “Email is a vital communications channel for companies around the world, and so it was important to us to include this capability in our platform.”

Link: Twilio

Visit Twilio on CabinetM.

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Rebel announces its email API to be acquired by Salesforce

Rebel, makers of an API that enables interactive experiences for the user in an email inbox, has announced it has signed an agreement to be acquired by Salesforce. The statement notes Rebel technology, will be absorbed by Salesforce Marketing Cloud, but Salesforce has yet to release a statement on the proposed acquisition.

From the release: With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Cloud and fundamentally change the way people interact with email.

Link: Rebel

Visit Salesforce Marketing Cloud on CabinetM.

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STACK Update: Dive into Postalytics Direct Mail Automation

Take a deep dive into Postalytics Direct Mail Automation, CabinetM’s latest STACK UPdate.

STACK UPdate reports are free and easy to download for any registered users on CabinetM.

Postalytics is a self-serve direct mail automation tool with deep CRM/Marketing Automation integration that automates and streamlines the process of creating list-based or triggered direct mail marketing campaigns.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users. STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor. To learn more about STACK UPdates, contact Erica Ross at

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StackInsights: When email marketing tools are in your stack

SiriusDecisions, in its “Eight Ways to Rethink B-to-B Email Marketing” describes ways marketers can tackle the riddle that is email marketing.

“Email has been a key component of the b-to-b demand creation and direct marketing mix since the early 1990s, and has since evolved well beyond a batch-and-blast or broadcast approach.” — SiriusDecisions

So how do email marketers get their job done? Here’s how marketers on the CabinetM platform are actually achieving their goals.

For marketers identifying themselves as in the B2B space, who use Email Marketing tools and have layers for their email marketing tools, we see some interesting data:

  • The most popular email product is MailChimp.
  • The most popular automation platform for this group is Salesforce Sales Cloud, followed by Epsilon Agility Harmony, and then HubSpot CRM.
  • Other popular products for these stacks are Google Analytics, followed by Twitter, WordPress, LinkedIn.
  • Other layers that appear along email marketing layers in B2B stacks are Social Media, Analytics, Blog, CRM, SEO, Email, Audience/Market Data & Data Enhancements.

What conclusions we can make about the email marketer? Social Media is tied in with the success of the email marketer. Automation is key, but there is still no one email platform every single email marketer has to have.

Need help with your marketing stack? Contact Erica Ross at We’ll help you so your marketing stacks up.

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Optimove adds PowerInBox’s DynamicMail to its relationship marketing platform

Optimove has boosted its relationship marketing platform through the acquisition of PowerInbox’s DynamicMail product. Capabilities of DynamicMail, including personalization and interaction available in other channels, can now be part of the Optimove user’s inbox. Eight DynamicMail employees will join Optimove as part of the acquisition.

From the release: “This acquisition is another turn of the ‘flywheel’ accelerating Optimove’s momentum of growth. After being built and developed as a ‘brain,’ the company is now at a position to acquire ‘muscle’ and give our clients a more holistic solution to their relationship marketing needs,” wrote Amit Bivas, Head of Marketing, on the Optimove Blog about the announcement.

Link: Optimove Blog

Visit Optimove Customer Marketing Cloud on CabinetM.

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New Zip Your Flyer App

Zip Your Flyer, built for real estate marketing, has launched eFlyer App, an email and collaboration tool that allows realtors to quickly share marketing materials.  Through the Zip Your Flyer app, agents are able to simply and easily communicate with each other, receive notifications for local listing publishings in real-time on the feed and view virtual tours or property websites.

From the release: “We truly value our customers. This is the next step to ensure agents can continue to share their listings with one another the way they should be seen. The app is a great way for agents to communicate with each other and get those listings sold!” says Kristen Thornburg, Zip Your Flyer CEO.

Link: GlobeNewswire

Visit Zip Your Flyer on CabinetM.

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