Dstillery launches Audience Studio to aid agencies

Dstillery, applied data science company, launched Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies. In Audience Studio, users can also onboard first-party and third-party data to create custom audiences, explore physical and behavioral attributes, and activate in Dstillery’s DSP or the agency’s preferred DSP.

“Audience Studio has been developed to help agencies make sense of overwhelming amounts of data and turn it into actionable insights for their clients,” said Taejin In, VP of Product Management at Dstillery. “With this product, media planners and traders will be able explore the various dimensions of their target audience and create insights-driven audience strategies for their brand clients.”

Link: Globe Newswire

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Formstack acquires QuickTapSurvey

Formstack has acquired QuickTapSurvey and its mobile and offline survey tools. The acquisition boosts Formstack’s investment in mobile forms and mobile offline data capture tools. QuickTapSurvey will remain a standalone mobile survey tool.

From the release: “We sometimes take for granted the availability of internet access in all locations; many of our customers have had no choice but to collect data on paper because they work in underserved rural areas,” said Chris Byers, CEO of Formstack. “QuickTapSurvey has given aid workers in Eastern Congo access to the same technology as sales reps in New York. We look forward to developing the next generation of data capture tools together.”

Link: Martech Advisor

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Zoominfo acquires Datanyze

Contact database company Zoominfo has acquired Datanyze, the sales prospecting tool powered by technology data. By adding technographic data from Datanyze into its platform, ZoomInfo aims to provide greater contact and account intelligence and send real-time alerts to marketing and sales teams based on customer technology decisions.

From the release: “Business data is rapidly changing, and your data platforms must be built to adapt,” said Derek Schoettle, CEO of ZoomInfo, in a statement. “[Our] goal is to enable our customers to automate, process, curate and present data on demand and in real time … The Datanyze technology will be a significant addition to help us deliver the right data, at the right time, to the right person.”

Link: Demand Gen

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Rakuten adds AI to prospecting tool

Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance, has updated its Prospecting tool to include artificial intelligence. Among its new features are Partner Enriched Audiences, which complementing Rakuten ecosystem data to find even more interested consumers, and drive incremental performance at an even greater scale

Link: Globe Newswire

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Auto Cloud release pairs Nielsen audience data with J.D. Power automotive insights

Nielsen has launched Auto Cloud, a marketing and measurement platform with insights supplied by J.D. Power. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.

From the release: “We are thrilled to launch this game-changing automotive solution with J.D. Power. The Nielsen Auto Cloud’s combination of data, technology and measurement capabilities is unique to the auto advertising world,” said Damian Garbaccio, EVP at Nielsen. “Auto marketers can now be more responsive to changes in buying behavior, more personalized with their advertising and content, better at measuring outcomes, and—ultimately—more efficient with their media investments.”

Link: PR Newswire

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Rakuten Prospecting updated to add AI to lead gen tool

Rakuten Marketing has updated its Prospecting product, with proprietary artificial intelligence (AI), machine learning (ML) technology, and unique Rakuten ecosystem data. It successfully helps brands acquire high-value consumers that will drive long-term growth through loyalty and repeat purchases. The Rakuten Marketing AI and ML algorithms learn from consumer signals (further enhanced by CRM data or DMP integration), to create more dynamic audiences  by predicting potential customers who aren’t already on a brand’s targeting radar.

From the release: “Advertising is a pillar of the Rakuten global business, with over 100 data scientists and data engineers dedicated to advertising innovation,” according to Rakuten Marketing CTO, Dr. Neal Richter. “Rakuten Marketing technology and products are the result of this investment, and our tech stack is designed to use marketing dollars where they can drive the most value in conversions and sales. AI and machine learning, combined with a strong data strategy, is the key to bringing the relevance and authenticity to advertising that consumers want and value. We’re committed to strategically activating our technology and data to deliver these high-performing ad experiences at scale.”

Link: PR Newswire

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Marketing intelligence platform DiscoverOrg develops new operations dataset

Sales and marketing intelligence platform DiscoverOrg has added a new “Operations” dataset to its platform serving industry information to marketers. Corporate operations functions are newly empowered by new and emerging technology – making them one of the fastest-growing buying centers in an organization. DiscoverOrg is the first marketing and sales intelligence provider to specifically profile operations groups in-depth

From the release: “Operations teams are rapidly transforming; in response, there has been an explosion in technology and service providers serving their needs,” said Henry Schuck, DiscoverOrg CEO. “Our new operations dataset makes it easy for these companies to find and connect to the right decision-maker, nail their pitch and save hours of grind.”

Link: DiscoverOrg Press Release

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Mobile engagement company Leanplum gains lead gen expertise with Connecto acquisition

Leanplum, vendor of mobile engagement tools, has acquired Connecto, a provider Of lead generation widgets for brands. The acquisition will combine Connecto’s AI-driven automation with Leanplum’s mobile engagement tools, to offer brands real-time engagement across a wide range of connected experiences.

From the release: “Emerging real-time interaction technologies like voice assistants and bots are championing a marketing shift from one-way broadcasts to two-way conversations,” said Momchil Kyurkchiev, co-founder and CEO of Leanplum. “Meaningful relationships between brands and their customers require real-time engagement, across multiple channels, and at different stages of the user journey — all in an automated fashion. With this acquisition, we are excited to strengthen Leanplum’s leadership as the real-time engagement platform for forward-looking brands.”

Link: PR Newswire

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DeepMarkit launches Gamify for sales conversions

DeepMarkit, a gamification technology company, has launched Gamify, a conversion tool for eCommerce. Gamify allows merchants to brand their own game in order to be able to effectively identify and direct website traffic to sales conversion opportunities.

From the release: “Since the launch of Gamify in February we have seen amazing results from our customers. So many online stores struggle with converting their visitors into customers, it’s a real pain point for a lot of online merchants. We built Gamify to help solve some of these issues, and we are thrilled to see it performing well and helping our customers increase their sales,” said Carter Chalmers, Director Sales & Business Development, DeepMarkit.

Link: MarTech Series

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DataFox releases AI-enabled Account Scoring product

DataFox has released Account Scoring to match B2B teams with best-fit accounts. The new tool is enabled by Artificial Intelligence to predict which accounts marketers should prioritize. DataFox includes AI, user submissions, and human verification to build a robust set of account data.

From the release: DataFox Co-founder Mike Dorsey says, “Our mission is to eliminate grunt work in the enterprise so that people can focus on smarter, more strategic activities. DataFox data is the backbone of our clients’ account-based strategy. Now, Account Scoring provides a synthesis layer that leverages both DataFox and client CRM data to deliver a unified view of best-fit accounts across systems. This leads to better sales-marketing alignment and bigger deals.”

Link: MarTech Series

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