Amazon has launched Moments, a self-service tool allowing brands to reward customers with both physical and digital rewards. The tool drives loyalty and retention when customers complete high-value actions, sending digital or physical rewards designated by the brand. Moments tracks customer actions in real time, and rewards shipped by Amazon right to the customer’s doorstep.
Link: “With Moments, Amazon is reinventing the way companies approach marketing by letting them turn engagement campaigns into rewarding moments that drive long-term value,” said Amir Kabbara, head of Amazon Moments, in a statement. “Moments removes complexity for developers by packaging reward programs into a simple, self-service console that lets marketers set up campaigns quickly without worrying about reward sourcing, management, or fulfillment.”
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Refereum has launched Community Growth Engine as the solution for the key challenges facing blockchain startups and the referral marketing industry. Refereum has 500,000 members now on the Ethereum blockchain, which can use Community Growth Engine to directly reward their most active community members for their engagement and interactions with tokens and other prizes.
“There is a strong correlation between the survival of blockchain companies and the size and engagement of their communities,” said Dylan Jones, CEO of Refereum. “Many blockchain companies are pioneering in the wild west, they rely on their communities to help guide them. However, there’s no doubt that the new and unknown requirements of running a blockchain company put a strain on this bond. We’re happy to offer our best practices to the blockchain community and look forward to the continued iterations of the product.”
Link: MarTech Series
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Almond App has launched in the UK, digitizing consumer goods by scanning the unique hidden codes printed directly onto product packaging. Consumers can use the Almond app to learn more about where each ingredient has come from, the journey the product has taken and its carbon footprint via a trail secured with blockchain technology. Brands can reward customers who engage with crytocurrency available through the Almond App.
From the release: “Almond finally gives retail brands a way to digitise their products. It enables them to build deeper relationships with their customers by building trust through product & supply chain transparency whilst providing a platform to reward customers with brand tokens they can redeem for cash,” explained Oliver Bolton, Founder of Almond. “Consumer demand for transparency is increasing. The Almond platform makes it easy for brands to meet this demand and educate consumers about their product journey. In doing so, they are making a statement about themselves as a brand whilst giving themselves a new edge with more detailed consumer data.”
Link: Sustainable Brands
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