Twitter has updated its Media Studio platform to include Timing is Everything, a tool to provide actionable data to help video publishers improve their performance on Twitter. Timing is Everything displays historical data showing when audiences are on Twitter and engaging with video. This data highlights the best times to Tweet video content with an aim to maximize engagement, conversation, and viewership.
“It’s important to note that the chart on the page doesn’t show when your organic followers are watching your videos; instead, in the aggregate, it shows when people on Twitter are generally watching any video on Twitter,” noted Ellen Fitzgerald, product manager at Twitter in a blog post announcing the new feature. “We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy.”
Link: Twitter Media
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