4C’s Scope updated with data to create lookalike audiences.

4C, the company which probes social data for detailed consumer behavior insights, has updated its Scope platform with a tool it calls Elusive Audiences. Leveraging real-time TV viewership data and matches it with device, household and demographic data, Elusive Audiences creates a segment. Marketers using Scope’s self-service Audience Hub can then expand their audience reach using transparent, predictive lookalike modeling to create custom audiences from the entire population of U.S. adults.

From the release: “Brands want to use a single audience definition to buy and measure video advertising across all the endpoints in an increasingly crowded media landscape,” said Lance Neuhauser, CEO of 4C Insights. “4C enables marketers to buy media the way consumers consume it: namely, in real time and across any device.”

Link: Globe Newswire

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PX opens Private Marketplaces

Acquisition platform PX has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions. Under the new offering, any lead buyer with relationships to publishers outside of the PX open exchange can now migrate those transactions into a PX Private Marketplace without losing any of their direct connection to the source.

From the release: “Establishing Private Marketplaces is an important step in our pursuit to transform the entire customer acquisition industry,” said Frans van Hulle, co-founder and CEO of PX. “Many of our lead buyers have existing engagements with publishers outside of our open exchange, so our new Private Marketplaces allow them to maintain those relationships and enjoy the benefits of managing all of their campaigns in one place, the PX platform.”

Link: Globe Newswire

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Twitter acquires machine learning expertise with Fabula AI

Twitter has acquired London-based machine learning expertise with Fabula AI. The acquisition will support a new Twitter research group focusing on key strategic areas such as natural language processing, reinforcement learning, ML ethics, recommendation systems, and graph deep learning.

From the release: “This strategic investment in graph deep learning research, technology and talent will be a key driver as we work to help people feel safe on Twitter and help them see relevant information,,” wrote Parag Agrawal, Twitter’s Chief Technical Officer, in the Twitter Blog. “Specifically, by studying and understanding the Twitter graph, comprised of the millions of Tweets, Retweets and Likes shared on Twitter every day, we will be able to improve the health of the conversation, as well as products including the timeline, recommendations, the explore tab and the onboarding experience.”

Link: Twitter Blog

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Product Management tools for when your hair is on fire

When your hair is on fire, when you’re on a deadline, when you need to get your team to get a product, a post, a contract out the door, what are the last things you need to spend half an hour searching for?

  • Passwords
  • A headshot of the boss, the one she liked that was almost exactly like the 40 others from the same photo shoot
  • The HEX color number for your new logo
  • The text you use describing your company, which is the same every single time
  • The deadline for that next thing you have an intern gathering resources on

Luckily there are platforms where you can store this information and share it with your team. They’re not Digital Asset Management platforms (they’re less expensive and don’t encode work), and they’re not communications tools between teams. These are Project Management platforms that allow you to track projects for different teams, store boilerplate press releases and social media, you can park logos and images you use a lot, you can even use them to store the passwords for all those other tools you use to get things done.

The following are Product Management tools for marketers:

Basecamp is a cloud-based project management solution designed to be easy to use by anyone. With Basecamp, users can share and collaborate on documents, assign tasks and due dates, share calendars and track to-do lists. Message Boards discussions are threaded, organized, and easy to reference later on.
BEST FEATURE: Campfire is a chat room for discussions and brainstorming sessions.
PRICING: Basecamp is $99 monthly, for all sized-teams.

Trello is a collaborative project management tool that allows teams to organize their ideas and notes into a visual platform. Teams can add as many people they want to their project. Teams are be limited to 10 open “boards” for task management unless they are upgraded to Business Class or Enterprise accounts. Trello has updated its permissions and added restrictions so only account administrators can add Trello features to each account.
BEST FEATURE: Power-Ups include features that are paid for by the instance. Power-Ups include “Travel Planner” and “Custom Fields” and integrations with platforms like Slack and Google.
PRICING: Paid packages start at $9.99 monthly.


Asana
is a highly customizable project management platform for team collaboration of all kinds, including campaign management, product development, bug tracking, daily task management and more. Conversations and tasks are collected all in one place, so everything is actionable, searchable and transparent. Create tasks for planned work for yourself or for a teammate.
BEST FEATURE: Includes timeline view, which translates the project components into a horizontal representation, with color-coded boxes splayed across a calendar layout.
PRICING: Paid packages start at $9.99 monthly.

Monday is project management software built for start-ups designed to centralize all company communication in order to keep everyone engaged and focused. Teams can plan and execute projects in one central place, create a knowledge base and communicate in context.
BEST FEATURE: Search everything in your entire account, including images, posts, updates, mentions and projects.
PRICING: Flexible pricing from 5 users and up, starting at $25 per month billed annually.

Aha! is cloud-based product management platform built for use by both engineers and marketers. Build dynamic roadmaps with automatic notifications of changes.Create wiki-like notes to capture and share additional product and team related information (e.g. meeting notes, competitive research, user personas). View features as cards and drag and drop them into planned releases.
BEST FEATURE: Capture ideas from customers, employees, and others via a custom branded portal.
PRICING: Paid packages start at $59 monthly.

Airtable works like a spreadsheet for organizing any kind of data, but advances the concept with drag and drop functionality, visual containers for images, easily linked connection between related records and simple sharing and collaboration features. Link contact records to company records. Linked records appear as expandable, clickable “cards.”
BEST FEATURE: Native mobile and desktop apps make it easy to edit, comment, and collaborate in real time — changes are instantly synced across everyone’s devices.
PRICING: Paid packages start at $10 monthly.

Smartsheet is an online project management platform using forms to make it easy to collect and act on data, and with easy-to-configure rules that automate repetitive actions. Multiple views allow managers to track work across projects or departments. Share your work with other team members, or simply collaborate on a specific task. Get a clear view of team availability and progress on projects. Smartsheet online web forms are easy to create and customize. It’s the perfect tool to effortlessly collect any kind of information.
BEST FEATURE: With Smartsheet, it’s easy to roll up several project sheets into a master sheet by linking cells across sheets.
PRICING: Paid packages start at $14 monthly.

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Acquia Cloud updates security for Drupal-based platform

Acquia Cloud, which enables customers to build and manage Drupal-based digital experiences, has security capabilities now upgraded to manage risk and comply with a pare of new U.S. regulations. The upgrades include unified management of international and external user authentication, better visibility of incident detection, and updates to the private isolated cloud that is Acquia Cloud Shield.

From the release: “These new capabilities for Acquia Cloud empower our customers with insightful governance by providing foundational security principles directly to our customers,” said Joseph Janik, chief information security officer at Acquia. “Built on AWS’ platform, these innovations provide deeper insights into hosted applications along with a comprehensive set of security capabilities.”

Link: Acquia Newsroom

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Digital Asset Management for specific industries

Digital Asset Management is for so much more than cataloging the images used by the content team. DAM systems can store your videos, PDFs, composites and sound files for easy retrieval using metadata informing the manager who created the material, who has rights to it and whether that file is current.

Some DAM systems are available as stand-alone platforms; Others are bundled as part of a Content Management System (CMS) or a marketing automation platform.

Some are made for the specific industry it serves. The following tools were created to help specific marketers stay organized:

 

Barberstock is a leading digital asset management (DAM) solution for tourism and travel. ITS system seamlessly brings together customers’ entire photo, video and document library saving their team members time, while also increasing productivity and efficiency. The Barberstock asset management system is ideal for internal file organization, external media distribution, collaboration, archiving, or all of the above.
BEST FEATURES: Barberstock enables the elimination any duplicate and corrupt files during the initial migration of assets. Barberstock will convert files into multiple file formats and sizes – from high-quality TIF photos and 4K video to logos and documents.
PRICING: See vendor for details.

 

BiblioDAM is a digital asset management solution purpose-built for publishers. BiblioDAM that provides complete control of assets, from print files to contract storage, from marketing materials to jacket images. Powerful tools ease the management of digital assets; assets can be locked for editing, access controlled at various levels, and different versions held within the system allowing users to revert back to previous files at any time.
BEST FEATURE: Maximise revenue by providing read only access to content to prospective customers.
PRICING: See vendor for details.

 

Aetopia is a Ditgital Asset Management platform for security companies and police. Enterprises can upload, store, classify and share evidence such as video (including CCTV), audio, images and documents efficiently with our highly-secure and evidence-centric Police DAM solution.
BEST FEATURE: The system complies with data protection, GDPR and MOPI guidelines, and seamlessly integrates with validated third parties such as the Crown Prosecution Service.
PRICING: See vendor for details.

 

The Eloquent WebSuite from Eloquent Systems offers a Digital Asset Management platform for collections owned by museums, libraries and municipalities. Eloquent codes and stores PDF documents, archival material, folders in offsite storage, photographs, museum artifacts, audio recordings, videos – anything that is relevant to the organization.
BEST FEATURE: The Eloquent Website includes four knowledge applications – Archives, Library, Museum, Records.
PRICING: See vendor for details.

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Brandwatch acquires survey platform Qriously

Brandwatch is adding research tool Qriously to its social intelligence platform. The acquisition of Qriously will bring real-time survey functionality to the Brandwatch platform, as Qriously replaces ads with surveys on smartphones to conduct real-time research anywhere in the world.

From the release: “Our strategy to create a new kind of intelligence started with social intelligence: a well established approach to structuring a hugely valuable, but difficult to wrangle, set of unstructured customer conversations. However, social intelligence is only one piece of the puzzle when it comes to the complex notion of consumer opinion,” wrote Brandwatch Founder and CEO Giles Palmer on the Brandwatch blog. “This new addition to the Brandwatch portfolio furthers our strategy by including quantitative solicited research at the same scale and speed as social data. Not only does this add a new information source to the Brandwatch library of consumer opinions, it will enable market researchers to go deeper into their queries by launching targeted surveys with global reach and fast results.”

Link: Brandwatch Blog

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Neurala updates Brain Builder with visual tagging capabilities

Neurala has updated its AI-creation tool Brain Builder to include custom vision solutions. Users may now upload images to Brain Builder, leverage the platform’s annotation tool to tag data, and the platform will train as they tag. The platform automatically creates an AI solution that’s custom-fit for businesses’ specific use cases and can evolve with the businesses’ changing needs.

From the release: “While investments in AI have increased exponentially in recent years, a staggering 91 percent of organizations still face significant barriers to adoption, including a lack of IT infrastructure and a shortage of AI experts,” said Dr. Massimiliano Versace, CEO and co-founder of Neurala. “These challenges are compounded by the fact that every company has their own unique data, use cases, workflows and problems they wish to solve, which demand customized – and resultantly complex – AI solutions.”

Link: BusinessWire

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Citizen Developer, we have tools for you

It used to be that to build software to send bulk emails, make a report out of telephone data, add up the number of conversions in a week, what have you, you needed to be able to write sophisticated code. Lacking that skill you needed to buy something that fit right out of the box, or you needed to throw weight around to get on IT’s developer calendar. Those days are gone, and the days of the Citizen Developer are here.

Need a tool you can quickly customize with zero or almost-zero coding? Increasingly sophisticated tools are being developed with back ends that are drag-and-drop for the Citizen Developer. Here’s a few examples:

Tools for Citizen Developers

Quickbase Low-Code Platform for Citizen Development is an online tool that empowers non-developers with the ability to design and launch their own custom apps, automatically fully optimized for mobile. It’s a guided, wizard-based drag-and-drop interface that automatically creates app workflows, making it easy to publish time-saving, streamlined automation for a variety of tasks.
BEST FEATURES: Quickbase’s platform allows relatively low-skill users to create and prototype apps in real time while avoiding burning IT Department time.
PRICING: Tiered pricing plans start at $15 per month per user, starting at 10 users.

 

Formidable Forms is a form creation and content management plugin for WordPress. With Formidable, WordPress users can quickly and easily create and incorporate any kind of form into a WordPress site. Users of any skill level can create and insert contact forms, registration forms, feedback forms, and many others, with no code required.
BEST FEATURES: Connects data from forms to other programs like MailChimp (email) or Highrise (customer database) without tons of code.
PRICING: Packages range from $34 to $397 for an enterprise with up to 200 websites.

 

SkyVisualEditor is for marketers looking to make Salesforce pages work for them without a developer. Make Visualforce pages with advanced functionality that simply would be impossible to make with Salesforce’s default layouts, not by coding from scratch, but using an intuitive drag & drop WYSIWYG studio.
BEST FEATURE: Use SkyVisualEditor’s templates and layouts as a starting point for your pages. When you’re finished designing your page, simply deploy it directly to your Salesforce organization for use. Assign the Visualforce page to any location you would like to use it.
PRICING: See vendor for details.


Kameloon automates A/B testing and optimization. The software includes: a DMP coupled with powerful predictive algorithms to customize site content and sales management and a library of templates for real-time marketing messages. Kameleoon has been designed to allow marketing teams to manage the maximum number of test cases without writing a single line of code or seeking assistance from your technical team. No technical knowledge is required. Users can modify text, color, product images, button sizes, banners, block placement without technical knowledge.
BEST FEATURES: Not a bug — anonymity is preserved because IP addresses or personal data are not stored.
PRICING: QuickStart is 50 Euro per month for 15,000 tested visitors per month; Learner is 150 Euro per month for 65,000 tested visitors per month; Standard is 400 Euro per month for 200,000 tested visitors per month; Premium is 600 Euro per month for 300,000 tested visitors per month; and Enterprise is available with custom pricing.

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