Stop using 1970s tech to solve your 2019 MarTech management problem?

Problem:

  • Spreadsheets don’t scale.
  • You can’t collaborate around sticky notes.
  • An intern with a clipboard cannot walk to the office in another timezone and get a list of what each department uses.

So how are you managing the 50-250 marketing technology products your enterprise is using?

Context: Welcome to 2019, where modern marketing teams use an extraordinary number of marketing/sales and advertising tools to get their jobs done. You’re probably driving your email marketing with several tools, driving lead gen with others, and monitoring social media with more than a few more. Before you know it, you’re using 50+ tools to drive customer acquisition, engagement and retention….and teams across the enterprise have lost track of who is using what, and the reasons for it.

In 2019, there are more than 11,000 MarTech tools being used by marketers worldwide, creating a management problem that organizations are now grappling with. Spreadsheets don’t scale, and you can’t collaborate around Post-Its.  

Our customers have abandoned their spreadsheets and are using CabinetM for planning, tracking and managing their marketing technology suites across teams and geographies.  Our platform gives you visibility into what you’re spending, where you have duplicate costs, and where your money is being wasted with recurring costs for retired products.  If your marketing technology use has escalated, and you’re wondering whether there’s a better way to manage your stack across your organization, let us show you how we can help save your company time and money. Schedule 15 minutes to see where CabinetM can take you.

Stop using tech invented last century to manage today’s marketing spend. We have a better way.

Sheryl Schultz is president and co-founder of CabinetM.

To learn more about ways enterprises are managing their marketing technology across silos, departments and time zones, contact her at sschultz@cabinetm.com.

Continue Reading

What does a Consultant add to a MarTech stack on CabinetM?

When you’re the master of a subject, be it content marketing, sales efficiencies, or the best way to merge two companies into one master unit, you’re going to need some marketing automation tools to support your business.

What does a consultant put in a MarTech stack? For those managing their Marketing Technology on CabinetM, CabinetM Stack Insights show there are some powerful tools in consultants’ stacks.

The top 10 tools for consultants are:

  1. Google Analytics
  2. Twitter
  3. LinkedIn
  4. WordPress
  5. MailChimp
  6. Hoot-suite
  7. Instagram
  8. Marketo Engagement Marketing Platform
  9. Canva
  10. Buffer

The top three companies consultants get their tools from are  Google, Salesforce and Adobe.

When building stacks on CabinetM, consultants can use any layer names they want. The top five on CabinetM, as chosen by consultants, are very straightforward and all about the tools:

  1. Analytics
  2. Social Media
  3. Email Marketing
  4. CRM
  5. Blog

Interestingly, however, the greatest number of tools for consultants come right out of Social Media Marketing.

Do you need help building  your stack?

Enterprises use CabinetM to manage their marketing technology — whether it’s spend, matching strategy to tools, or just knowing what your enterprise owns, CabinetM can help you get started getting your arms around your marketing technology.

Contact Erica Ross at eross@cabinetm.com to learn how you can build marketing technology stacks that work for you.

Continue Reading

Spotify to acquire Gimlet Media, Anchor

Spotify has announced plans to acquire Gimlet Media and Anchor, two players in the podcasting industry. Gimlet is a renowned independent producer of podcast content, and Anchor offers podcast creation, publishing, and monetization services. With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators.

From the release: “These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience as well as enhance the Spotify brand,” said Daniel Ek, Spotify co-founder and CEO. “We are proud to welcome Gimlet and Anchor to the Spotify team, and we look forward to what we will accomplish together.”

Link: Spotify Investors

Visit Spotify on CabinetM.

Continue Reading

Infusionsoft becomes Keap, launches client management platform

Infusionsoft has rebranded the company as Keap, and has announced a new tool for client management. Infusionsoft by Keap will continue to be a CRM with sales enablement features. The new Keap is a platform for small businesses looking to sync client information across devices and use templates for client communications and invoicing.

From the release: “As part of a multi-year company and product transformation, we set out to better understand how small businesses meet customer demands today,” said Keap CEO Clate Mask. “We discovered small service providers waste time juggling five to seven tools just to book appointments, send communications, provide quotes or collect payments. That is 50 hours a month that could be spent servicing more clients, growing the business or at home with family. As the market leader dedicated to small business success, we knew we had to make this easier.”

Link: Globe Newswire

Visit Keap on CabinetM.

Continue Reading

Reddit adds cost-per-click ads to platform

Reddit, the online discussion forum, is making cost-per-click advertising generally available on its platform. The bidding format rounds out an ad platform offering cost per impression and cost per view of its video ads. In beta, the new format was tested with more than 50 advertisers across verticals.

From the release: “While cost-per-click advertising isn’t innovative, in itself, the launch marks a big moment for the Reddit Ads business,” said Zubair Jandali, Reddit’s VP of Brand Partnerships. “This is a point of inflection that helps get us to parity in the market and will change the way advertisers think about our capabilities.”

Link: Reddit Blog

Visit Reddit Advertising on CabinetM.

 

Continue Reading

DiscoverOrg acquires ZoomInfo

DiscoverOrg the B2B contact vendor,  has acquired ZoomInfo, a directory of user behavior and business data. DiscoverOrg is expected to bring together the databases onto a single B2B intelligence platform within the next year, creating a system helping marketers identify target accounts and buyers with purchase decisions within companies.

From the release: “High-quality data is the fundamental go-to-market requirement for growth,” says DiscoverOrg co-founder and CEO Henry Schuck. “In the near future, CRM and marketing automation systems will be defined not by their empty-box capabilities but by the data that is housed inside them.”He added: “To effectively capitalize on growth opportunities, companies of all sizes need accurate firmographic, technographic, contact, and intent data. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity, and depth.”

Link: DiscoverOrg Press Releases

Visit DiscoverOrg on CabinetM.

Continue Reading

SurveyMonkey adds new themes, ability to further customize surveys

SurveyMonkey, the platform for creating surveys for customer feedback, has updated its tools to better reflect user brands. Custom survey backgrounds or stock photos may now be used, survey questions can now be positioned on the page to accommodate background images, and brands can use their own fonts, colors and custom logos while building surveys.

From the release: “With our new themes, customers can create beautiful on-brand surveys by leveraging elements like vibrant colors, hero product shots and layouts that will elevate the survey-taking experience, which is an important brand touchpoint. We believe these elements help establish trust between organizations and their customers,” said Samantha Bufton, vice president of product at SurveyMonkey. “We are committed to helping businesses improve their overall customer experience and engagement so that they can gather better insights to make data-driven business decisions.”

Link: SurveyMonkey News Releases

Visit SurveyMonkey on CabinetM.

Continue Reading

Quora adds Auction Insights to advertising tools

Quora Ads, which allow marketers to reach targeted audiences on the Quora question-and-answer platform, has added the auction insights feature to show marketers why their bids in ad auctions failed or succeeded. Auction Insights Metrics allow marketers to see ad auctions lost to competition, percent of auctions which the ad set entered and won, and percent of auctions which the ad set entered and won the top available slot.

From the release: “Today’s marketers have access to more data than ever to measure the performance of their campaigns. However, understanding your results and how to optimize your campaigns isn’t always easy,” wrote Chris Hua, Data scientist at Quora, in the Quora for Business Blog. “Auction Insights will help you understand how competitive your ads are in the Quora Ads auction.”

Link: Quora for Business

Visit Quora Ads on CabinetM.

 

Continue Reading

Email tech vendor TowerData acquires Xverify email validation tool

Email technology provider TowerData has acquired Xverify, a company providing an email validation tool. TowerData, which developed its own email validation API in 2005,  notes the acquisition will strengthen its position among email validation tools.

From the release: “We’re excited to welcome Xverify and its talented team to TowerData,” said Tom Burke, CEO of TowerData. “With our combined solutions and expertise, we will validate email addresses with even greater accuracy and faster turnaround times, helping more marketers to combat fraud and improve deliverability to the inbox.”

Link: TowerData News

Visit Xverify on CabinetM.

Continue Reading

Podcasting tools for beginners

Content right when your customers need it and while they’re on the go? How perfect a format can podcasting be?

Answer: It’s pretty snazzy.

Back in the day – 20 years ago – the way to reach customers on-the-go was on the radio. Now listeners have iPods or other MP3 players they can take anywhere, and on those pod devices you can play podcasts.

Podcasts are downloaded audio files intended for listening on the move. Your subscribers get a podcast pushed to them when new content is produced. The content can be anything you can record as an audio file – discuss your industry, your products, customer uses cases… anything to market your business.

The following tools make podcasting a little more simple for the novice.

GarageBand is an audio workstation software application for Apple device users. With GarageBand, users of any skill level can create jingles, theme songs, podcasts or any other recorded asset.
BEST FEATURES: Enables users to create multiple tracks with pre-made MIDI keyboards, pre-made loops, voice recordings, and an array of instrumental effects.
PRICING: Free

 

Libsyn offers a podcast hosting and publishing service that enables users to easily publish new episodes. The platform permits users to upload podcasts directly to the hosting site instead of saving it on their website, which allows content to load more quickly. Users have the option of scheduling automatic delivery of the completed project to both iTunes and Stitcher.
BEST FEATURES: Single click multiple destination publishing.
PRICING: Packages start at $5 monthly.

Adobe Audition is a comprehensive tool set enabling users to record, edit, and create audio content including waveform, spectral display, and multitrack. Learn the basic steps of recording an audio file in Audition, including how to adjust recording levels and work with playback controls. Find and remove unwanted sounds and background noise, and learn how to export clips in the proper format.
BEST FEATURES: Adobe is attached to the platform Behance, where podcasters can be discovered or find other podcasters.
PRICING: Packages with just Adobe Audition start at $20.99 monthly.

 

Podbean is a web-based podcasting platform where users can easily create professional podcasts without any programming knowledge. Upload, publish, manage and promote podcasts with just a few clicks. Built in are templates for the podcasting website, as well as a statistics system to give you an in-depth dimensional view of your audience, episodes and trends.
BEST FEATURES: Unmetered bandwidth and unlimited storage.
PRICING: Free. Paid packages begin at $9 monthly.

 

Auphonic is an automatic audio post production web service for podcasts, broadcasters, radio shows, movies, and screencasts. It includes features such as “Intelligent Leveler” which balances levels between speakers, music and speech – no compressor knowledge required, and “Loudness Normalization” to broadcast standards, including a true peak limiter.
BEST FEATURES: Use the Auphonic Leveler and Auphonic Multitrack to compute our algorithms offline on your desktop.
PRICING: Two hours of process audio is free. Packages start at 9 hours of processed audio for $11 per month.

 

Buzzsprout offers a podcast hosting service that enables podcasters to host, promote, and track their show, all from one place, without the need for technical training.  Get behind-the-scenes statistics to learn how and where your listeners are finding your podcast. These include: each episode’s play count over time, the geolocation of your audience, what device or directory they’re using, and the total size of your audience.
BEST FEATURES:  Buzzsprout’s embeddable audio players, directions for getting into iTunes, Stitcher and other podcast directories makes it easy to share podcasts on multiple platforms.
PRICING: See vendor for details. 

 

Hipcast is an audio and video podcast creation and publishing tool. Hipcast enables users to record and post video using a phone, a webcam or microphone and a web browser, or by simply uploading audio and video files from a computer. Delivers the podcast to subscribers at high speeds to ensure that the podcast can be listened to as quickly as possible.
BEST FEATURES: Record the podcast by phone, Web recorder, upload multimedia, or post by email.
PRICING: Paid packages start at $4.95 monthly.

 

Blubrry is a podcasting community and directory with a PowerPress pluggin for WordPress sites. It contains more than features and is regularly upgraded to remain the most powerful podcasting plugin.
BEST FEATURES: Blubrry is also a community forum, matching advertisers with podcasters, and supporting networks of support among users.
PRICING: PowerPress is free, see vendor for details. 

Continue Reading