Reveal Mobile adds foot traffic attribution to VISIT Local platform

Reveal Mobile has updated its VISIT Local platform to include foot traffic attribution reporting. VISIT Local enables marketers seeking to track the effectiveness of campaigns that reach audiences visiting their own locations as well as foot traffic to competitors

From the release: “Brands and their agencies are always looking to justify and optimize their advertising spend,” says Reveal Mobile’s CEO, Brian Handly. “These new foot traffic attribution reports provide an excellent mechanism for marketers to evaluate their success.”

Link: Martech Series

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Oracle updates Analytics by moving 18 products into single brand

Oracle has simplified its branding and packaging of 18 analytics products into one product: Oracle Analytics. Oracle Analytics Cloud includes all stand-alone cloud analytics and will serve as the flagship offering. Oracle Analytics Server includes on-premises analytics, and Oracle Analytics for Fusion Applications will cover analytics for Oracle’s business applications.

From the release: “We are committed to helping our customers get the most value from their data and to delivering the best analytics experience,” said T.K. Anand, senior vice president, AI, Data Analytics and Cloud, Oracle.  “Today, we are announcing a new vision, product experience, and commitment to customer success that will enable us to collaborate with our entire ecosystem and deliver a new era of enterprise analytics.”

Link: ZD Net

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4C’s Scope updated with data to create lookalike audiences.

4C, the company which probes social data for detailed consumer behavior insights, has updated its Scope platform with a tool it calls Elusive Audiences. Leveraging real-time TV viewership data and matches it with device, household and demographic data, Elusive Audiences creates a segment. Marketers using Scope’s self-service Audience Hub can then expand their audience reach using transparent, predictive lookalike modeling to create custom audiences from the entire population of U.S. adults.

From the release: “Brands want to use a single audience definition to buy and measure video advertising across all the endpoints in an increasingly crowded media landscape,” said Lance Neuhauser, CEO of 4C Insights. “4C enables marketers to buy media the way consumers consume it: namely, in real time and across any device.”

Link: Globe Newswire

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WP Engine acquires Flywheel

WP Engine, the WordPress Digital Experience Platform, has announced plans to acquire Flywheel, a WordPress hosting and management company. The acquisition is expected to help create the largest Agency Partner Program in WordPress.

From the release: “On behalf of the WP Engine team, we couldn’t be more excited to join forces with one of the most respected brands in WordPress. I personally welcome each employee and customer into the WP Engine family and I’m excited about the opportunities we will create in the years to come,” said Heather Brunner, Chairwoman and CEO of WP Engine. “This powerful combination furthers our vision to be the most relied upon platform for WordPress. Our continued investment in WordPress, our shared values and culture, our enterprise-class technology and support, our community of agency partners and most of all our people will be a powerful driver to bring our customers’ breakthrough digital experiences to life.”

Link: WP Engine Blog

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Automate recurring sales with these subscription management tools

When your products or services are subscription-based, there’s always an opportunity to get your customer to renew. A very good marketer would think about ways to upsell, offering new services and subscriptions — or software seats — to a happy customer.

That process can now be automated with subscription management tools. When recurring billing errors can cost you both today’s customer and tomorrow’s renewal, getting the subscription process right the first time is key. The following tools help that process:


Pabbly Subscriptions is a recurring billing and subscription management platform which automates the entire subscription billing process. It lets you generate bills, collect payments and report revenues automatically.
BEST FEATURE: Sales analytics feature helps to provide all the information related to important data such as total sales, cancelled subscriptions and refund.
PRICING: Packages start at $6 monthly.


Zoho Subscriptions is a subscription management platform for recurring billing and subscription management. Zoho can enable the handling of the customer subscription life cycle from end to end. Automate recurring billing, manage subscriptions, send professional tax-compliant invoices, and get paid on time, every time.
BEST FEATURE: With Zoho Subscriptions, you can choose the invoice templates you want to send out and make them reflect your brand. Add your company logo, include your terms and conditions, and customize every element of your invoice.
PRICING: Paid packages start at $39 monthly.

Charge Rabbit is an eCommerce solution that enables organizations to earn recurring revenue for memberships and subscriptions for Shopify stores. Charge Rabbit allows brands to add a subscription product to a Shopify store. When customers subscribe, that brand will receive payments from them every month, week, or year.
BEST FEATURE: Customers can update their card or cancel their subscription from within a store and brands may easily manage and view customer’s subscriptions.
PRICING: Paid packages start at $75 monthly.

Aria Crescendo is a payment platform for subscription- and usage-based businesses. Aria manages recurring revenue at scale, from accounts and customers to charging, billing, and reporting. Aria’s subscription management software makes it easy recommend relevant upsells or cross-sells. Aria’s subscription management services support more than 15 global payment processors to provide fully automated, secure, and seamless payment and charging capabilities.
BEST FEATURE: Aria Crescendo gives enterprises ability to aggregate bills for multiple locations, to make services transient to users as they move from one location to another, to move digital add-on services for “child” entities from simple “parent-pay” to “self-pay” as needed, and to split components of service bundles among payers.
PRICING: See vendor for details.

Recurly is a payment and management platform for companies that offer products or services on a recurring basis. The feature-rich platform offers a variety of billing models, secure payment gateways, advanced tools for managing subscription plans, promotions, churn, fraud, and actionable analytics.
BEST FEATURE: Multiple billing models, payment gateways, and payment options.
PRICING: See vendor for details.

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Nimble updates CRM

Nimble, the CRM that is automatically updated with third-party data, has been updated with new tools. Among the updates are an enhanced widget that will support calendar, tasks, deals, and custom views, an all-new activities listing tab and custom activities types, and the ability to send tracked email templates from everywhere teams work: from contact records, the Messages tab, the Today Page dashboard, while mobile, and within the Nimble Smart Contacts App.

From the release: “Historically, Nimble has been known as a simple, smart relationship manager for G Suite users that need to integrate contacts, calendar appointments, inboxes, and social into an easy-to-use team CRM system,” said Nimble CEO Jon Ferrara. “As our customers have adopted Office 365, team sizes have grown and their needs have become more complex. We built Nimble 5.0 to integrate with the business apps and tools they use everyday: Office 365, Teams, Edge, Power BI, Dynamics 365, and applications built using Azure.”

Link: BusinessWire

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Cloudscene launches app mapping connectivity routes

Cloudscene has launched Cloudscene Pathfinder, an app to discover connectivity routes worldwide. Linked to the Cloudscene directory of data centers, cloud service providers and network fabrics, following a search from any data center or enterprise building address worldwide, quotations can be requested in a matter of minutes, resulting in notifications being sent directly to the service providers from the app.

From the release: “Cloud adoption plays a key role in enterprise digital transformation. Yet the process for an enterprise to connect their network or data center resources to a cloud provider is often manual, time-consuming and lacking in market intelligence,” said Belle Lajoie, Chief Executive Officer, Cloudscene. “By combining our deep knowledge of the industry with Cloudscene’s neutral and trusted data-driven platform, we believe we are revolutionizing the way enterprises will transact now and into the future,” added Lajoie.

Link: PR Newswire

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LiveRamp to acquire Data Plus Math

Data Plus Math, a media measurement company, will be acquired by LiveRamp, an Axciom company that connects customer data and devices to resolve identity. The combination will merge LiveRamp’s people-based identity graph with Data Plus Math’s cross-screen data and key sell-side relationships. It is expected to help brands deliver relevant messaging, and tie TV campaigns to measurable return on investment.

From the release: “While TV continues to be the most engaging screen in the household, the landscape is shifting,” said Scott Howe, CEO of LiveRamp. “Data and technology have transformed the relationship a brand can have with its consumer on TV, creating tremendous opportunities to improve how TV inventory is bought, sold and measured. We are excited for Data Plus Math to join the LiveRamp family and look forward to working closely with its deeply experienced team of industry experts. Together, we will accelerate LiveRamp’s TV efforts and offerings and unlock the amazing power of data-driven TV for the entire ecosystem.”

Link: BusinessWire

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Chatbot Ada adds tools to seamlessly upgrade conversations to human agents

Ada, the AI-based chatbot that allows enterprises to use bots to communicate across websites and social channels, has added Ada Glass to its features. Ada Glass integrates with partners like Zendesk and Nuance so chatbot conversations can be seamlessly upgraded to conversations with human agents, without disruption in the conversation for the end-user.

From the release: “CX leaders across industries are investing in AI-powered chatbots to improve the customer experience. However, without considering how automation blends with live agent support, the value of the investment is not maximized,” said Mike Murchison, CEO and co-founder of Ada. “The strategic approach we have taken to build Ada Glass with a one-of-a-kind handoff ensures a completely effortless experience for both the agent and the customer.”

Link: BusinessWire 

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