Multi-Touch Attribution (by AppsFlyer)


Product
Multi-Touch Attribution (by AppsFlyer)

Category
Analytics, Mobile advertising

Function
Customer insights

Great For
Knowing which mobile ads contributed to sales & installs

Suitable For
B2C, Agency

Overview
A new type of tracking tool to help application marketers track every source that contributed to a new user, not just the last source.

Things to know:
  • Credits other sources that served at least one ad to a consumer and likely contributed to their decision
  • Breaks through the assumption that only the last touch pre-sale mattered, and allows more accurate attribution,

Pricing Structure
Platform license

Prices start at
Sliding scale with one-time fees for each non-organic install

Installation
SAAS

Press Release
http://www.appsflyer.com/blog/press-release-appsflyer-announces-multi-touch-attribution-analytics-to-reveal-the-true-impact-of-mobile-marketing-campaigns/

More information
http://www.appsflyer.com/

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Nativ (acquired by Ooyala)


Product
Nativ (acquired by Ooyala)

Category
Paid advertising, Analytics

Function
Customer acquisition, Creative, Marketing automation

Great For
Extending global, cross-channel video advertising reach for agencies and the brands they serve.

Suitable For
Agency

Three things to know:
  • Nativ’s media logistics platform extends Ooyala’s suite of personalized TV and video offerings to video production, post-production, digital content services, broadcast planning and media management
  • Ooyala’s Mio platform is used by several top content owners and brands such as ITV, Audi, Vubiquity, Dolby and the Financial Times (FT)
  • The acquisition is geared to help brands, broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and advertising business models

Press Release
http://www.ooyala.com/about/press/ooyala-acquires-media-logistics-software-company-nativ

More information
http://www.ooyala.com/

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Influitive AdvocateHub (by Influitive)


Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

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Next Generation Marketing Cloud (by Salesforce)


Product
Next Generation Marketing Cloud (by Salesforce)

Category
CRM

Function
Customer acquisition and engagement

Great For
Clarifying the marketer’s view of the customer and creating successful customer journeys

Suitable For
B2C, other

Overview
Helps map and optimize journeys that span sales, service and marketing, and seamlessly orchestrate ad targeting and digital marketing.

Three things to know:
  • Next generation of Journey Builder empowers companies to guide customers across channels and devices, delivering the right message at the right time, via the right channel and connecting every interaction across every department
  • Next generation Active Audiences syncs ad targeting with CRM to bring new relevancy to ad campaigns across the broad display advertising ecosystem (including more than 100 digital advertising networks and technologies), and reach customers and lookalikes on Facebook and Twitter
  • Salesforce Social.com lets marketers create and optimize media initiatives at scale across Facebook, Twitter and LinkedIn

Pricing Structure
Platform license

Press Release
http://investor.salesforce.com/about-us/investor/investor-news/investor-news-details/2015/Salesforce-Unveils-Next-Generation-Marketing-Cloud-Now-Any-Journey-Is-Possible/default.aspx

More information
http://www.salesforce.com/

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Marketing Analytics Accelerator enhancements (by Birst)


Product
Marketing Analytics Accelerator enhancements (by Birst)

Category
Analytics

Function
Customer insights, Productivity

Great For
Analyzing, understanding and reporting on cross-channel campaigns

Suitable For
B2C, Agency, other

Overview
Enhancements to the Marketing Analytics Accelerator give marketers a new understanding of which combination of channels, campaigns and events influences their buyers.

Three things to know:
  • Unifies customer and campaign data that often resides in several silos across an organization
  • Birst’s patent-pending Automated Data Refinement (ADR) rapidly consolidates data from major marketing applications such as Marketo, Eloqua, Adobe Analytics, Google Analytics, Salesforce, ExactTarget, NetSuite, SAP, traditional databases and data warehouses
  • Provides advanced attribution that creates organizational clarity, trust and alignment across online and offline marketing channels, and with non-marketing functions such as sales, services and partners

Pricing Structure
Platform license

Press Release
https://www.birst.com/company/press/birst-adds-multi-touch-attribution-to-marketing-analytics-accelerator/

More information
https://www.birst.com/

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RealMedia Latin America (acquired by AppNexus)


Product
RealMedia Latin America (acquired by AppNexus)

Category
Paid advertising

Function
Customer acquisition

Great For
Accelerating sales and customer interactions in Latin American Markets

Suitable For
Agency, B2C, B2B

Overview
One of the top independent ad tech companies acquires RealMedia Latin America (RMLA), one of the continent’s top adtech companies

Three things to know:
  • RMLA has operations in Sao Paulo, Mexico, Argentina and Chile, works with a premier set of Spanish-language and Portuguese-language publishers, and offers deep relationships in regional markets
  • The acquisition is the fifth for AppNexus in the past twelve months, extends its physical footprint across five continents, and positions it for fast growth in regional and multi-national programmatic advertising
  • Makes AppNexus one of the few end-to-end ad tech platforms with a full global reach, enabling it to better serve the broad range of regional and global customers – from Globo and Estadao to Walmart

Press Release
http://www.prnewswire.com/news-releases/with-acquisition-of-realmedia-latin-america-appnexus-to-form-independent-powerhouse-in-latam-markets-300098927.html

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Sparkflow (acquired by Undertone)


Product
Sparkflow (acquired by Undertone)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and retention

Great For
Cross-screen rich media advertising

Suitable For
Agency, other

Overview
Sparkflow has more than a decade’s experience in rich media advertising, and is acquired by Undertone, the leader in digital cross-screen advertising, to create new ad formats

Three things to know:
  • Sparkflow is an all-in-one platform for cross-screen rich media advertising
  • The acquisition accelerates Undertone’s ability to bring unique, high impact formats to market and simplifies the process of building cross-screen advertisements
  • Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform to creat an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices

Press Release
https://finance.yahoo.com/news/undertone-acquires-rich-media-platform-154342546.html

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Cloudworks for Salesforce Marketing Cloud (by Cloudworks)


Product
Cloudworks for Salesforce Marketing Cloud (by Cloudworks)

Category
Other

Function
Content creation, Customer acquisition

Great For
Translating digital marketing content for global markets

Suitable For
B2C, B2B, Agency

Overview
Helps global marketers speed and simplify the localization of marketing assets

Three things to know:
  • Helps build personalized, cross-channel customer journeys by delivering native integration capabilities for Salesforce Marketing Cloud
  • Native language content for email, mobile, social and web that’s localized, not just translated, to include cultural and geographical context of an audience
  • Salesforce Marketing Cloud was previously known as ExactTarget

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://sg.finance.yahoo.com/news/cloudwords-delivers-first-ever-digital-120000579.html

More information
http://www.cloudwords.com/salesforce-marketing-cloud/

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Scripted Content Marketplace (by Scripted)


Product
Scripted Content Marketplace (by Scripted)

Category
Other

Function
Content Creation

Great For
Browsing and ordering blog post content pitched by Scripted writers

Suitable For
B2C, B2B, Agency

Overview
Helps ease the idea generation and content creation process for marketers needing high-quality, written content.

Three things to know:
  • Content is exclusive to the buyer – once a blog post idea is purchased, it’s removed from sale and the buyer also has the option to add notes about what the blog post should include
  • Currently supports sectors including business, lifestyle & travel, entertainment, software & technology and healthcare, and more industries will be added
  • To date, 1,600 writers have pitched 41,639 ideas — and nearly a quarter of the content contracted and written has resulted from those pitches; since 2011, Scripted has written over 38 million words for thousands of businesses worldwide

Pricing Structure
Project-based

Press Release
http://www.prnewswire.com/news-releases/scripted-releases-topic-marketplace-an-easy-way-for-marketers-to-browse–purchase-blog-posts-300097896.html

More information
https://scripted.com/

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AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)


Product
AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)

Category
Mobile and other paid advertising, Marketing automation

Function
Customer acquisition

Great For
Improving the targeting and performance of programmatic buys.

Suitable For
Agency

Overview
Enables AI optimization across a curated set of premium publishers within Rocket Fuel’s private marketplace (PMP) for better ‘in the moment’ marketing and audience capture.

Three things to know:
  • Advertisers can leverage the targeting capabilities of Rocket Fuel’s AI-based demand side platform (DSP) and data management platform (DMP)
  • Optimization also extends to clients’ pre-negotiated publisher ad buys
  • The invitation-only marketplace lets premium publishers make their inventory and audiences available to a select group of buyers

Pricing Structure
Project-based

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150608005880/en/Rocket-Fuel-Improves-Performance-Premium-Publishers-Industry%E2%80%99s#.VXuObflViko

More information
http://rocketfuel.com/

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