Optimized cross-screen video advertising (TubeMogul, with Dailymotion)


Product
Optimized cross-screen video advertising (TubeMogul, with Dailymotion)

Category
Paid advertising

Function
Content distribution, Customer engagement

Great For
Advanced targeting, cross-screen delivery of video ads within premium content.

Suitable For
Agency, other

Overview
The integration and partnership makes highly targeted video advertising newly economical and measureable, enabling brands to reach select audiences via Dailymotion’s catalog of tens of millions of premium HD videos, which are served to hundreds of thousands of mobile consumers across the globe daily.

Three things to know:
  • The partnership lets brands target make programmatic video ad buys and reach consumers on their preferred devices (tablets, smart phones, etc.) within premium entertainment content
  • Socio/demographic targeting and non-broadcast media buys are simplified through TubeMogul’s platform, which delivers transparent tracking, real time consumption data, advanced analytics and other powerful campaign management tools and features
  • It lets brands leverage the increasing cross-platform consumption of premium entertainment content and gives them an affordable, creative entry point for video advertising spends

Pricing Structure
Consultative service

Press Release
http://www.prnewswire.com/news-releases/dailymotion-enters-strategic-video-advertising-partnership-with-tubemogul-300039370.html

More information
http://www.tubemogul.com/

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Toro App Marketing Platform for Facebook (acquired by Google)


Product
Toro App Marketing Platform for Facebook (acquired by Google)

Category
A/B Multivariant testing, Analytics

Function
Market research, Customer insights, Customer acquisition

Great For
Helping app developers promote their product

Suitable For
B2C (app developers targeting consumers)

Overview
The team that developed core pieces of the enormously popular Farmville app (acquired by Zynga) created the Toro campaign measurement/optimization platform to help mobile app developers launch and optimize Facebook campaigns – and with the acquisition, now seem focused on bringing similar campaign optimization to Google.

Three things to know:
  • Toro automatically creates and tests “hundreds of variants” for each potential mobile app launch campaign
  • The Toro team will now focus on Google campaigns, presumably A/B multivariant testing
  • Brands can expect the acquisition to result in more advanced advertising programs and testing on Google

Press Release
http://finance.yahoo.com/news/google-buys-mobile-startup-steps-210009886.html

More information
https://www.usetoro.com/

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Facebook Marketing Partner Program (by Facebook)


Product
Facebook Marketing Partner Program (by Facebook)

Category
Social media management and marketing

Function
Communication, Customer loyalty and engagement

Great For
Identifying marketing services providers that can help brands engage customers and grow via Facebook.

Suitable For
B2C, B2B, Agency, other

Overview
Updates the Preferred Marketing Developer Program to help brands identify and select FB-optimized partners and services by vertical, location, objectives, etc.

Three things to know:
  • At top level, sorts solutions providers by nine categories: ad tech, media buying, FBX/retargeting, community, content marketing, SMB focus (localization), onboarding, intelligence gathering and measurement
  • Partners are vetted by both capabilities and track record
  • Marketo, Adways, BLiNQ, Adroll are among the martech/adtech providers enrolled as partners

Pricing Structure
Subscription

Prices start at
Free for brands

Installation
Cloud-based

More information
https://facebookmarketingpartners.com/

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Enterprise Feedback Management (by Verint)


Product
Enterprise Feedback Management (by Verint)

Category
Multivariate testing, Social listening

Function
Customer retention, Customer loyalty

Great For
Enhanced customer and employee feedback to optimize service and resolutions

Suitable For
B2C, B2B, other

Overview
Verint’s updated customer feedback platform sustains ongoing communication with customers and employees, is part of Verint’s Customer Engagement Optimization portfolio.

Three things to know:
  • New or updated features include an improved survey engine, enhanced question presentation and integrated mobile SMS survey features
  • Enhanced reporting, analysis and case management capabilities help sharpen feedback quality and expedite conversion of raw data to actionable insight
  • New ability to integrate design themes enable brands to emulate their look and feel in ongoing customer interactions

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

More information
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

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TapAnalytics 4.5 (by TapClick)


Product
TapAnalytics 4.5 (by TapClick)

Category
Analytics, Other (Campaign management)

Function
Customer acquisition, Metrics and management, Productivity

Great For
Consolidated management of an array of 3rd party martech and marketing campaign tools.

Suitable For
Agency, other

Overview
TapAnalytics v 4.5 integrates campaign performance reporting, digital ROI, engagement and other analytics in a unified dashboard.

Three things to know:
  • Version 4.5 of the popular TapAnalytics management platform provides digital marketing agencies and brands with visual campaign and market data from their diverse tools, helping them to evaluate, quantify, visualize, and tune campaign results
  • It aggregates and consolidates data from display advertising sources such as Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook Ads, AppNexus, The Trade Desk, Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox, SiteScout, Millenial Media’s Jumptap, Mixpo, Simpli.fi
  • It also aggregates audience engagement data from the wide range of social media platforms, popular email platforms, and SEO and SEM sources

Pricing Structure
Subscription

Installation
Cloud-based

Press Release
http://www.tapanalytics.com/tapclicks-now-supports-mixpo-simplifi-microstrategy-ifbyphone-comprehensive-digital-agency-marketing

More information
www.TapAnalytics.com

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Photo Analytics Integration (by Trax and Ditto Labs)


Product
Photo Analytics Integration (by Trax and Ditto Labs)

Category
Social listening, Analytics

Function
Customer insights

Great For
New insight on consumer/brand interaction on social media

Suitable For
B2C, Agency, other

Overview
Visual listening provides new insight into engagement with brands, competitors

Three things to know:
  • Visual listening is an increasingly important aspect of social listening because images are a major part of social content flow, with 1.8 Bil images now shared daily
  • The Tracx engagement platforms track social engagement for Fortune 1000 companies and emerging brands, and now integrates Ditto Labs’ proprietary photo analytics capabilities
  • The integration helps brands optimize campaigns for demographic, psychographic and locational targeting, and rapidly, proactively respond to misuse and inappropriate inclusions

Pricing Structure
Platform licensing

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/tracx-and-ditto-labs-partner-to-deliver-photo-analytics-to-brands-and-agencies-300038490.html

More information
http://www.tracx.com/about/

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Launchpad Marketing Cloud (by V12 Group)


Product
Launchpad Marketing Cloud (by V12 Group)

Category
Marketing automation, Analytics, Other

Function
Customer acquisition and retention, Communications

Great For
Launching highly targeted campaigns across multiple channels

Suitable For
B2C, Agency, Other

Overview
The new release Launchpad Marketing Cloud services enable brands and agencies to manage, consolidate, store, derive actionable insight from and leverage customer data for campaigns.

Three things to know:
  • The new Launchpad services help brands and agencies create highly targeted marketing campaigns and execute them across the array of customer touch points such as mobile, email, display advertising, social media, etc.
  • New features include simplified workflow to execute campaigns across multiple channels, a streamlined dashboard view of tools and applications, and social media management tools
  • The cloud service leverages the V12 Group’s Data Cloud of more than four billion consumer, business, automotive, and digital records

Pricing Structure
License

Installation
SAAS

Press Release
http://www.v12groupinc.com/v12-group-unveils-newly-designed-launchpad-marketing-cloud/

More information
http://www.v12groupinc.com/

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Predictive Analytics for Business Analysts (by LavaStorm)


Product
Predictive Analytics for Business Analysts (by LavaStorm)

Category
Analytics, Competitive analysis

Function
Customer Insights, Market Research

Great For
Simplifying development and use of customer insights using predictive analytics

Suitable For
B2C, B2B, Agency, other

Overview
Allows business analysts with limited knowledge of complex data science to formulate and present high-impact insights via predictive analytics.

Three things to know:
  • Lavastorm’s drag-and-drop capabilities help those without advanced programming skills master predictive analytics
  • Analysts can now tap rich data sets to calculate the relative values of variables, project likely probable outcomes, identify subtle patterns and conduct other market analysis without advanced programming skills
  • Enables marketing analysts to mine and leverage complex customer data

Pricing Structure
Site license

Prices start at
Bundled

Installation
Server-based

Press Release
http://www.lavastorm.com/company/newsroom/press-releases/

More information
http://www.lavastorm.com/products/analytics-engine/

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Content Optimizer 3.0 (by BrightEdge)


Product
Content Optimizer 3.0 (by BrightEdge)

Category
SEO, Social media management & marketing

Function
Content Creation and Distribution, Customer Engagement, Metrics

Great For
Analyzing competitors’ content marketing to optimize content campaigns

Suitable For
B2C, B2B, Agency, other

Overview
Content Optimizer is a ‘content coach’ on blog post structure, length, etc. and 3.0 adds competitor content analysis and actionable insights to help marketers gain competitive edge.

Three things to know:
  • Gives marketers insight into consumer demand based on specific keywords and topics, helping them to improve the performance of their own brand’s content
  • Provides real-time best practices to optimize all content during the initial creation cycle, helping to de-risk campaign investments, and integrates with Adobe Experience Manager
  • The BrightEdge Enterprise Grade SEO platform is now used by over 1,000 customers and 8,500 brands

Pricing Structure
Licensing

Installation
SAAS

Press Release
http://www.brightedge.com/blog/winning-on-the-content-performance-battlefield-announcing-brightedge-content-optimizer-3-0/

More information
http://www.brightedge.com/technology/content-centric-seo/content-optimizer

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Line@ App (by Line Corp.)


Product
Line@ App (by Line Corp.)

Category
In-app messaging, Social media marketing

Function
Communications

Great For
Close one-on-one communication between brands and customers, esp. in several Asian countries.

Suitable For
B2C, B2B, Agency, other

Overview
Popular Line IM and voice app launches new service that lets brands create official accounts to communicate and promote both personal and business content.

Three things to know:
  • Line is Japan’s most popular social network (also popular in other Asian countries such as Thailand and Taiwan), and runs on Android, iOS, Nokia Asha, Windows phones and other popular phones and tablets, and until now has been affordable for users but the premium edition was out of budget for many brands and proprietor-run businesses
  • The new Line@ economically supports professional profiles, messaging, chat features, voice & video calls, and branding features such as emoji stickers to support products and promotions
  • Line Corp is also introducing support and service in 17 additional languages

Pricing Structure
Subscription

Installation
Cloud-delivered

Press Release
http://linecorp.com/en/pr/news/en/2015/938

More information
http://linecorp.com/en/

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