Nielsen acquires eXelate


Product
Nielsen acquires eXelate

Category
Other (Data management platform)

Function
Customer insight and retention

Great For
Improving the effectiveness of brand advertising campaigns and media company ad sales through real-time customer insight from 200+ sources

Suitable For
B2C, Agency, other

Overview
Ratings giant Nielsen acquires eXelate, which aggregates third-party data (demographics, interests and intent) from over 200 online and offline data providers.

Three things to know:
  • eXelate connects customer identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs
  • It has helped marketers engage individuals and households with personalized messages to drive performance
  • The acquisition will enable Nielsen clients to make better and faster marketing and media decisions based on a better understanding of consumer profile and interests per media product

Press Release
http://www.nielsen.com/us/en/press-room/2015/nielsen-acquires-exelate.html

More information
http://exelate.com/

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Facebook Advertising Optimization (by Wisemetrics)


Product
Facebook Advertising Optimization (by Wisemetrics)

Category
Social Media Management, Paid Advertising, Analytics

Function
Analytics, Customer acquisition and engagement

Great For
Expanding Facebook ad reach while cutting media spends

Suitable For
B2C, Agency

Overview
Wisemetrics helps brands leverage Facebook’s new relevance score, which cuts ad costs for “good” advertisers (those who attract followers & drive their engagement)

Three things to know:
  • 20% of all Facebook pages boost impressions via advertising, and there are steep differences in ad rates (as much as 400%) by category and non-obvious factors
  • Wisemetrics algorithms “hack” FB’s relevance ranking, evaluating page buys by category (ie. musicians, food & beverage, personal tech, lifestyle brands, auto, retail, etc.), by brand sector & competitors, and non-obvious factors that influence relevance rankings
  • It helps brands evaluate category choices, spend levels and other key factors to optimize visibility and reduce campaign costs, and will offer a free algorithm/trial this spring

Pricing Structure
Project-based

Installation
Consultative (no installation)

Press Release
http://blog.wisemetrics.com/to-pay-or-not-to-pay-for-facebook-reach/

More information
http://www.wisemetrics.com/

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Optimization Beacon mobile ad optimization (by Kochava)


Product
Optimization Beacon mobile ad optimization (by Kochava)

Category
Analytics, Mobile advertising

Function
Metrics and management, Marketing automation

Great For
More efficient mobile ad spends

Suitable For
Agency, other

Overview
Mobile ad campaign management system Kochava expands its mobile ad measurement to include automated, predictive mobile ad campaign optimization

Three things to know:
  • Kochava could previously determine which mobile ad networks and publishers are/aren’t meeting campaign reach objectives, but must then needed to manually make spend adjustments by directly contacting publishers
  • With its new Optimization Beacon product, Kochava’s mobile attribution and analytics campaign management will expand to include automatic optimization based on its brand customers’ defined rules and goals performing
  • Kochava is used by brands such as Disney, Microsoft, Pandora, CBS, Netflix and Priceline, and the company believes it now offers the first off-the-shelf predictive machine learning tool available directly to advertisers

Press Release
https://www.kochava.com/future-mobile-advertising-intelligence-arrives-new-kochava-optimization-beacon/

More information
https://www.kochava.com/

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Answerbook (by Answerbook)


Product
Answerbook (by Answerbook)

Category
Email marketing, Marketing automation, Analytics

Function
Customer engagement and retention

Great For
Retargeting e-com customers via personalized email based on individual behaviors

Suitable For
B2C, B2B, other

Three things to know:
  • It lets smaller retailers retarget shoppers more precisely based on purchase history, website usage, prior emails, and other actionable customer data at the individual level
  • It uses predictive intelligence to analyzes consumer behavior and create/send relevant post-sales offers and communications based on individual preferences and history
  • It enables emerging brands & retailers to conduct individualized, preference-based marketing, an important goal given findings that “Relevant emails drive 18x more revenue than mass broadcast emails

Pricing Structure
Licensing

Installation
SAAS

More information
http://www.answerbook.com/

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WordPress Twitter Plugin (by Twitter)


Product
WordPress Twitter Plugin (by Twitter)

Category
Social media management and marketing, Analytics, Other

Function
Communications

Great For
Integrating blogs with social media

Suitable For
B2C, B2B, Agency, NPO, Gov., other

Overview
After nine years and hundreds of 3rd party WP plugins, Twitter launches its own with impressive (but not groundbreaking) features that brands & others should be aware of.

Three things to know:
  • Biggest advantage to brands is integrated analytics, through which Twitter can track visitors, impressions, distributors, conversions as part of a brand’s holistic campaign measurement
  • As with 3rd party plugins, the Twitter-created Twitter plugin for WordPress lets site/blog visitors share a brand’s content with a single click and includes several now-standard features such as follow buttons; however, they’re more deeply integrated than are 3rd party plug-ins
  • Lets brands create customized backgrounds and color schemes that better reflect their site’s visual theme, look and feel

Pricing Structure
Free

Installation
Download

More information
https://wordpress.org/plugins/twitter/

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Optimized cross-screen video advertising (TubeMogul, with Dailymotion)


Product
Optimized cross-screen video advertising (TubeMogul, with Dailymotion)

Category
Paid advertising

Function
Content distribution, Customer engagement

Great For
Advanced targeting, cross-screen delivery of video ads within premium content.

Suitable For
Agency, other

Overview
The integration and partnership makes highly targeted video advertising newly economical and measureable, enabling brands to reach select audiences via Dailymotion’s catalog of tens of millions of premium HD videos, which are served to hundreds of thousands of mobile consumers across the globe daily.

Three things to know:
  • The partnership lets brands target make programmatic video ad buys and reach consumers on their preferred devices (tablets, smart phones, etc.) within premium entertainment content
  • Socio/demographic targeting and non-broadcast media buys are simplified through TubeMogul’s platform, which delivers transparent tracking, real time consumption data, advanced analytics and other powerful campaign management tools and features
  • It lets brands leverage the increasing cross-platform consumption of premium entertainment content and gives them an affordable, creative entry point for video advertising spends

Pricing Structure
Consultative service

Press Release
http://www.prnewswire.com/news-releases/dailymotion-enters-strategic-video-advertising-partnership-with-tubemogul-300039370.html

More information
http://www.tubemogul.com/

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Toro App Marketing Platform for Facebook (acquired by Google)


Product
Toro App Marketing Platform for Facebook (acquired by Google)

Category
A/B Multivariant testing, Analytics

Function
Market research, Customer insights, Customer acquisition

Great For
Helping app developers promote their product

Suitable For
B2C (app developers targeting consumers)

Overview
The team that developed core pieces of the enormously popular Farmville app (acquired by Zynga) created the Toro campaign measurement/optimization platform to help mobile app developers launch and optimize Facebook campaigns – and with the acquisition, now seem focused on bringing similar campaign optimization to Google.

Three things to know:
  • Toro automatically creates and tests “hundreds of variants” for each potential mobile app launch campaign
  • The Toro team will now focus on Google campaigns, presumably A/B multivariant testing
  • Brands can expect the acquisition to result in more advanced advertising programs and testing on Google

Press Release
http://finance.yahoo.com/news/google-buys-mobile-startup-steps-210009886.html

More information
https://www.usetoro.com/

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Facebook Marketing Partner Program (by Facebook)


Product
Facebook Marketing Partner Program (by Facebook)

Category
Social media management and marketing

Function
Communication, Customer loyalty and engagement

Great For
Identifying marketing services providers that can help brands engage customers and grow via Facebook.

Suitable For
B2C, B2B, Agency, other

Overview
Updates the Preferred Marketing Developer Program to help brands identify and select FB-optimized partners and services by vertical, location, objectives, etc.

Three things to know:
  • At top level, sorts solutions providers by nine categories: ad tech, media buying, FBX/retargeting, community, content marketing, SMB focus (localization), onboarding, intelligence gathering and measurement
  • Partners are vetted by both capabilities and track record
  • Marketo, Adways, BLiNQ, Adroll are among the martech/adtech providers enrolled as partners

Pricing Structure
Subscription

Prices start at
Free for brands

Installation
Cloud-based

More information
https://facebookmarketingpartners.com/

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Enterprise Feedback Management (by Verint)


Product
Enterprise Feedback Management (by Verint)

Category
Multivariate testing, Social listening

Function
Customer retention, Customer loyalty

Great For
Enhanced customer and employee feedback to optimize service and resolutions

Suitable For
B2C, B2B, other

Overview
Verint’s updated customer feedback platform sustains ongoing communication with customers and employees, is part of Verint’s Customer Engagement Optimization portfolio.

Three things to know:
  • New or updated features include an improved survey engine, enhanced question presentation and integrated mobile SMS survey features
  • Enhanced reporting, analysis and case management capabilities help sharpen feedback quality and expedite conversion of raw data to actionable insight
  • New ability to integrate design themes enable brands to emulate their look and feel in ongoing customer interactions

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

More information
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

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TapAnalytics 4.5 (by TapClick)


Product
TapAnalytics 4.5 (by TapClick)

Category
Analytics, Other (Campaign management)

Function
Customer acquisition, Metrics and management, Productivity

Great For
Consolidated management of an array of 3rd party martech and marketing campaign tools.

Suitable For
Agency, other

Overview
TapAnalytics v 4.5 integrates campaign performance reporting, digital ROI, engagement and other analytics in a unified dashboard.

Three things to know:
  • Version 4.5 of the popular TapAnalytics management platform provides digital marketing agencies and brands with visual campaign and market data from their diverse tools, helping them to evaluate, quantify, visualize, and tune campaign results
  • It aggregates and consolidates data from display advertising sources such as Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook Ads, AppNexus, The Trade Desk, Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox, SiteScout, Millenial Media’s Jumptap, Mixpo, Simpli.fi
  • It also aggregates audience engagement data from the wide range of social media platforms, popular email platforms, and SEO and SEM sources

Pricing Structure
Subscription

Installation
Cloud-based

Press Release
http://www.tapanalytics.com/tapclicks-now-supports-mixpo-simplifi-microstrategy-ifbyphone-comprehensive-digital-agency-marketing

More information
www.TapAnalytics.com

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