Datasong (acquired by MarketShare)


Product
Datasong (acquired by MarketShare)

Category
Analytics

Function
Customer acquisition and insights, Marketing automation, other

Great For
Providing marketers with deep insight into and new marketing strategies for retail targets.

Suitable For
B2C, Agency, other

Overview
MarketShare, a leader in advanced marketing analytics software for enterprise, acquires DataSong, whose analytics and deep retail sector expertise can enhance customer targeting.

Three things to know:
  • DataSong’s technology will be integrated with MarketShare’s DecisionCloud to provide brands with advanced marketing analytics multi-channel attribution, scenario planning, advanced targeting and customer-centric capabilities
  • The integration of DataSong’s technology significantly extends the depth of MarketShare’s actionable analytics
  • The acquisition further expands MarketShare’s strong existing retail sector footprint

Press Release
http://www.datasong.com/news-articles/marketshare-buys-analytics-company-datasong

More information
http://www.marketshare.com/post/welcoming-datasong-to-marketshare

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Keywee Content Marketing Platform (by KeyWee)


Product
Keywee Content Marketing Platform (by KeyWee)

Category
Social management & marketing, Other

Function
Content creation & distribution, customer engagement

Great For
Reaching consumers via relevant content to drive business results.

Suitable For
B2C, Agency, Other

Overview
KeyWee’s “people-driven content marketing” platform uses data to find help brands and publishers find and reach the best audiences, and scale social for a brand’s content.

Three things to know:
  • Keywee’s text-mining analyzes text in existing content, and then leverages a data layer optimized to native targeting taxonomies for various channels, and matches marketing assets with the best paid audiences
  • Currently, B2C marketers struggle to optimize content marketing; only 23 percent can successfully track ROI according to the Content Marketing Institute
  • While funding is generally irrelevant to marketers, it’s noteworthy that KeyWee is funded by Eric Schmidt and The New York Times Company

Pricing Structure
SAAS

Press Release
http://blog.keywee.co/

More information
http://www.keywee.co/

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Datahug Sales Closer (by Datahug)


Product
Datahug Sales Closer (by Datahug)

Category
CRM, Analytics

Function
Customer acquisition

Great For
Helps sales teams better assess and close on qualified marketing leads.

Suitable For
B2C, B2B, Other

Overview
This “virtual sales assistant” provides predictive guidance through automatic data capture to improve close rates by as much as 20%.

Three things to know:
  • Next Best Actions via CRM or email, are recommendations for the most effective next action for each deal, such as guidance to tap influencers, reminders, etc.
  • Real-time Deal Scores are based on the predictive analysis of customer communication, salesperson activity and company-specific sales patterns – and accessed via Salesforce CRM and Microsoft Dynamics CRM
  • Machine-learning Analysis uses historical data to optimize insights, assess salesperson activity and customer communications, etc. for Next Best Actions

Pricing Structure
Subscription, full platform

Press Release
http://finance.yahoo.com/news/datahug-sales-closer-turns-crm-120000745.html

More information
http://datahug.com/

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New Share Sheet, (by Facebook)


Product
New Share Sheet, (by Facebook)

Category
Social media management & marketing

Function
Customer engagement & acquisition

Great For
Helping brands and developers to build good social sharing experiences.

Suitable For
B2C, Agency, other

Overview
Facebook improves content sharing with new uniformity of experience for consumers, better previews and more precise sharing for brands on mobile via social plug ins and app invites.

Three things to know:
  • Enables a consistent content experience regardless of content source, so that consumer features such as tagging friends, adding feelings and importing images are consistent
  • Gives a clear preview of the content appearance when shared, and enables sharing among smaller audiences including Groups
  • Introduced at F8 Conference along with new consumer features such as On This Day

Press Release
http://newsroom.fb.com/news/

More information
https://developers.facebook.com/blog/post/2015/03/25/Grow-Your-App-By-Helping-People-Share/

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Twitter Geolocation Tags (by Twitter and FourSquare)


Product
Twitter Geolocation Tags (by Twitter and FourSquare)

Category
Location-based marketing, Social media management & marketing

Function
Communications, Customer acquisition and engagement

Great For
Hyperlocal reach, marketing and communication

Suitable For
B2C, Agency, B2B, other

Overview
Twitter announced via March 23rd tweet that it will make tweet locations more precise via a new partnership with Foursquare

Three things to know:
  • FourSquare has a vast store of venue and business locations, and is an essential hyperlocal marketing tool
  • Twitter has let tag tweets with general locations like “Brooklyn, NY” but with Foursquare’s data, brands and uses can now tag tweets to venues and events, restaurants, stores, etc.
  • Foursquare’s context-aware services let brands promote (and Twitter-based brand fans share) hyperlocal brand experiences, promotions, services, venues and events

Pricing Structure
License

Installation
SAAS

More information
http://venturebeat.com/2015/03/23/twitter-and-foursquare-partner-to-give-tweets-more-precise-locations/

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Rekindle (acquired by HubSpot)


Product
Rekindle (acquired by HubSpot)

Category
Marketing automation, Social media management

Function
Communications, Engagement and loyalty

Great For
“Rekindling” connections and establishing new ones

Suitable For
B2C, B2B, Other

Overview
Rekindle uses contact graph technology to connect people with lost connections and friends of friends, as well as introduce connected and relevant business contacts.

Three things to know:
  • Rekindle gathers the most up-to-date contact information from across all of a person’s contact networks to help make new connections or rekindle old ones
  • It gathers the most up to date contact information from across all of a person’s contact networks and makes suggestions
  • Acquisition suggests that HubSpot will be adding LinkedIn-style connectivity, and evolving that with more automated “human scale B2B marketing.” (Note that all current Rekindle users are deactivated.)

Pricing Structure
Full platform subscription

Installation
SAAS

Press Release
http://www.hubspot.com/company-news/hubspot-continues-growth-with-acquisition-of-rekindle

More information
http://www.hubspot.com/

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Mobile Marketing Conversation Platform (by Swrve)


Product
Mobile Marketing Conversation Platform (by Swrve)

Category
Marketing Automation

Function
Customer engagement, acquisition

Great For
Enhancing the mobile customer’s experience, and increasing their engagement, loyalty and revenue potential.

Suitable For
B2C, Agency, Other

Overview
Swrve’s mobile marketing automation introduces communications and engagement features to drive two-way, real time conversations with mobile consumers and break through the rigid communications boundaries of native apps.

Three things to know:
  • Swrve’s new features include survey and other interactive content that, depending on the user response, dynamically shows different subsequent messages
  • Flexibility in adding video content at any point in the app without engineering support
  • Tools and features that enable brands to monitor customer engagement activities, from opening an email to tracking when users socially share brand content

Pricing Structure
Platform license

Press Release
https://www.swrve.com/company/press-room/swrve-announces-new-mobile-marketing-conversation-platform

More information
swrve.com

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Message Cloud and Virtual Beacons (by Smartfocus)


Product
Message Cloud and Virtual Beacons (by Smartfocus)

Category
Marketing automation

Function
Customer engagement and acquisition

Great For
Delivering personalized marketing location-contextual messages on mobile.

Suitable For
B2C, Agency

Overview
The SmartFocus Message Cloud and Virtual Beacons help brands influence the customer journey by engaging in-store and at every touch point.

Three things to know:
  • The solution aims to eradicate obstacles to conversion through personalization, marketing intelligence, social insights, email, and mobile push notifications across any device
  • Its proprietary Virtual Beacon technology is part of its cloud-based marketing suite, and is designed for unprecedented contextualized mobile and location-based digital marketing
  • Its Message Cloud processes big data to personalize and contextualize communication, weighing diverse factors such as location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior, abandoned carts, etc.

Pricing Structure
Platform license

Press Release
http://www.smartfocus.com/more/news/smartfocus-launches-message-cloud-and-development-worlds-first-virtual-beacons

More information
http://www.smartfocus.com/

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Videoplaza – TubeMogul Integration (by TubeMogul and Ooyala’s Videoplaza)


Product
Videoplaza – TubeMogul Integration (by TubeMogul and Ooyala’s Videoplaza)

Category
Paid advertising

Function
Customer acquisition

Great For
Reaching global customers on video through premium programmatic campaigns

Suitable For
Agency

Overview
Brands and their agencies can now access Videoplaza’s international inventory of premium publishers, broadcasters and operators via the popular TubeMogul platform.

Three things to know:
  • Videoplaza’s sell-side ad serving and management platform (Karbon) monetizes video experiences across PCs, mobile devices, tablets, game consoles, IPTV and Smart TV, and recognizes context such as time, content, devices and audience data
  • The partnership lets TubeMogul’s customers buy high-quality online TV inventory directly, or via private networks, from Videoplaza’s customers
  • The integration reflects the evolution of infrastructure to bring TV budgets to digital screens, aligning with broad industry projections that programmatic digital video ad spend will more than triple in the next year

Pricing Structure
Delivered as service

Press Release
http://www.tubemogul.com/press-32/

More information
http://www.videoplaza.com/

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Marketing Scorecard (by Beckon)


Product
Marketing Scorecard (by Beckon)

Category
Analytics

Function
Metrics and management, Productivity

Great For
Campaign planning and measurement tool that demonstrates the effectiveness of omni-channel marketing programs by visually mapping results.

Suitable For
B2C, Agency, B2B, other

Overview
Beckon Scorecard shows simply and precisely how tactical activities work together to advance key objectives, allowing marketers to operationalize performance measurement of complex marketing programs.

Three things to know:
  • The scorecard binds and correlates diverse tactical metrics to a strategic framework, and demonstrates performance against criteria
  • It helps marketers derive actionable insight, support decisions, and helps align resources to goals and objectives
  • It illustrates the customers’ journey and also shows how well the marketing team is tracking against business objectives, such as increasing marketing program efficiency and effectiveness

Pricing Structure
Platform license

Press Release
http://www.prnewswire.com/news-releases/beckon-marketing-scorecards-use-data-to-tell-clear-commanding-stories-of-omnichannel-marketing-performance-300053189.html

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