Non-Human Traffic (NHT) Analytics (by MOAT, Inc.)


Product
Non-Human Traffic (NHT) Analytics (by MOAT, Inc.)

Category
Website Analytics

Function
Metrics and Management

Great For
Validating human vs. bot engagement, ad views to better measure campaigns

Suitable For
B2C, B2B, Agency, other

Overview
Helps brands, advertisers and publishers analyze traffic and ad views with new precision

Three things to know:
  • Helps brands understand human impressions and isolate the impact of non-human traffic
  • NHT data is presented with viewability, attention metrics and other engagement criteria across the Moat Analytics suite – Display, Video, Mobile, Native, and Content
  • Newest product in the popular Moat Analytics suite for agencies, brands, etc.

Pricing Structure
SAAS

Press Release
http://www.prnewswire.com/news-releases/moat-launches-non-human-traffic-nht-analytics-enabling-creation-of-human-and-viewable-segments-300026658.html

More information
http://www.moat.com

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NAVIK Converter Decision Engineering (by Absolutedata)


Product
NAVIK Converter Decision Engineering (by Absolutedata)

Category
Analytics, Social Media Management

Function
Customer Acquisition

Great For
Converting free and trial users of SAAS-delivered products into paid subscribers.

Suitable For
B2C, Agency, other

Overview
Identifies users ready for conversion, recommends how and when to target them with marketing messages, product changes and other purchase-drivers.

Three things to know:
  • In testing, NAVIK raised conversion rates by as much as 30% without increased marketing spend (beta brands included cloud storage and genealogy brands)
  • Identifies ‘persuadable’ users and recommends the product features to promote or discount, and which channel to use
  • Also recommends incremental product changes and offers to draw free users to features and activities that lead to higher conversion

Pricing Structure
License

Press Release
http://www.prnewswire.com/news-releases/absolutdata-introduces-first-decision-engineering-product-300027100.html

More information
http://www.absolutdata.com/navik/

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Global Social Listening (by HootSuite and Digimind)


Product
Global Social Listening (by HootSuite and Digimind)

Category
Social Listening

Function
Customer Insight

Great For
Unified SoMe listening, engagement, intervention and campaign management

Suitable For
B2C, B2B, Agency, other

Overview
The global social media monitoring platform is integrating with the popular social management dashboard/platform.

Three things to know:
  • Gives brands comprehensive listening to analyze strategies, manage programs and jumpstart issue identification/resolutions
  • Digimind gathers mentions across more than 850 million sources in 60 languages worldwide
  • Supports benchmarking of campaigns to track trends/topics and key influencers, and the use of tags to measure consumer sentiment

Pricing Structure
Licensed

Prices start at
Free trial

Installation
Cloud-based

Press Release
erful-social-listening-and-engagement-platform/

More information
http://www.digimind.com/landing/Digimind_partners_Hootsuite

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Snaptags (by SnapChat)


Product
Snaptags (by SnapChat)

Category
Social Media Marketing, Management

Function
Customer Acquisition, Analytics, Social Media Management, Metrics

Great For
Securing customer/followers by name and digital ID

Suitable For
B2C, Agency (potential future B2B applications)

Overview
Creates unique QR code for every user of the popular ephemeral messaging platform.

Three things to know:
  • Greatly simplifies capture of user data
  • Opens Snapchat to new marketing applications, as point their Snapchat camera at a QR code and are instantly identified and added
  • Follows Snapchat’s recently-announced video capture and iBeacon support, potentially allowing brands to launch innovative ephemeral marketing tactics and programs on the popular platform

Installation
Cloud-based

More information
http://techcrunch.com/2015/01/28/snaptags/

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dbSignals Marketing Automation Platform (by dbSignals)


Product
dbSignals Marketing Automation Platform (by dbSignals)

Category
Marketing Automation

Function
Customer Acquisition

Great For
Consolidated market analysis, campaign development/execution, measurement

Suitable For
B2C, Agency

Overview
Gives B2Cs an affordable marketing automation cloud platform that encompasses discovery, market analysis, integrated digital campaign execution and measurement/analytics

Three things to know:
  • Offers SMB B2C’s an economical browser-based, drag & drop marketing campaign creation and execution platform
  • Campaign targeting via email, landing pages, mobile LP, SMS text, website, direct mail, Twitter, Facebook, custom surveys, PURLs, Barcodes, QR codes, etc.
  • Integrated prospect databases of customer data, maintains campaign histories, response data, digital behaviors, form registration, conversions, etc.

Pricing Structure
Licensing

Installation
Browser-based

Press Release
http://www.prweb.com/releases/2015/01/prweb12456449.htm

More information
http://dbsignals.com/

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App Engagement Market Intelligence Service (by SimilarWeb)


Product
App Engagement Market Intelligence Service (by SimilarWeb)

Category
Mobile marketing analytics

Function
Customer engagement tracking

Great For
Insight into app reach, usage and retention

Suitable For
B2C, Agency

Overview
Lets mobile developers understand their and their competitors’ app usage retention rates

Three things to know:
  • App engagement usage metrics have – until now- been largely hidden from the market and dev company outsiders
  • SimilarWeb’s service goes beyond download and engagement numbers to benchmark an app’s sustained market value in popularity, draw, sustained loyalty vs. early churn
  • Detailed engagement metrics such as session lengths, numbers of sessions per day, IAPs and the performance of various Key Words in terms of generating both raw traffic and user loyalty

Pricing Structure
SAAS

Installation
Browser-delivered

More information
http://www.similarweb.com/landing/engagement/dive-in

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AgilOne 5 Predictive Marketing Cloud (by AgilOne)


Product
AgilOne 5 Predictive Marketing Cloud (by AgilOne)

Category
Marketing Automation, Analytics

Function
Customer metrics and management, Customer acquisition

Great For
Insight and analytics into customer behaviors

Suitable For
B2C, Agency, B2B, other

Overview
AgileOne’s “Predictive Marketing Cloud” helps new and experienced marketers plan and execute cross-channel campaigns that integrate big data-levels of predictive customer insight.

Three things to know:
  • Gives digital marketers and campaign managers access to advanced predictive modeling tools for hands-on analysis
  • Helps marketers generate personalized campaigns including personalized email, web experiences, etc.
  • Self-learning predictive models and data-cleansing algorithms help eliminate resource-heavy configuration and tuning requirements, intended as an integrated, easy-to-use alternative to complex platforms managing data silos

Pricing Structure
SAAS licensing

Installation
Cloud-based and web-delivered

Press Release
http://www.agilone.com/wp-content/uploads/2015/01/AgilOne-5-Launch.pdf

More information
http://www.agilone.com/

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Creatrs (by Tumblr)


Product
Creatrs (by Tumblr)

Category
UGC, Social Media Marketing

Function
Branding/Creative, Content Distribution

Great For
Connecting artists and advertisers seeking creative original campaign content

Suitable For
B2C, Agency, other

Overview
The vblog platform has long served as a creative nexus for thousands of emerging and edge artists, who have built followings; Creatrs solidifies this relationship while creating an important new brand/artist connection (and Tumblr revenue stream)

Three things to know:
  • Tumblr Creatrs Network’s member brans share their campaign goals with Tumblr account teams, who then curate and present artists and creative works
  • Artists gain support services similar to those of aligning with a premium agent, including negotiation assistance, legal services, etc.
  • Artists retain creative credit for all works

Press Release
http://techcrunch.com/2015/01/22/tumblr-announces-creatrs-network-an-ad-agency-that-matches-brands-with-user-content/

More information
https://www.tumblr.com/creatrs

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Kosei e-Com Learning Engine (acquired by Pinterest)


Product
Kosei e-Com Learning Engine (acquired by Pinterest)

Category
Social media management and marketing, e-Commerce

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Serving compelling visual content to prospects, customers, community

Suitable For
Helping brands engage with their communities via compelling UGC and in-house creative visual content

Overview
Pinterest acquires Kosei recommendation engine to better understand (and help brands learn) what community members want to see and engage with

Three things to know:
  • Pinterest’s expressed goal is helping brands reach right community members at the right moment
  • Kozei’s tech team will focus on product discovery and recommendations, visual object recognition, monetization-driven ad click metrics and prediction, analytics
  • The team will also explore spam deterrence, user security issues and other integrity issues

More information
http://engineering.pinterest.com/post/108743949829/the-future-of-machine-learning-at-pinterest

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Marketo, Datahero Partnership (by Marketo and Data Hero)


Product
Marketo, Datahero Partnership (by Marketo and Data Hero)

Category
Analytics, Marketing automation

Function
Customer insights, engagement

Great For
Deriving analytics from Marketo to track conversions by campaign, lead sources

Suitable For
B2C, B2B

Overview
Lets Marketo users mine valuable customer and campaign data more deeply, visualize and use it

Three things to know:
  • Marketo-based enterprises can easily integrate their existing data with cloud data from multiple sources via an intuitive dashboard
  • Helps identify the best sources for leads that move through the funnel
  • Advanced visualization tools are populated with simple drag-and-drop from Marketo and other sources

Press Release
http://www.prnewswire.com/news-releases/datahero-integrates-with-marketo-to-tackle-mountains-of-marketing-automation-data-300022548.html

More information
https://datahero.com/

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