CoolerEmail (acquired by GreenRope)


Product
CoolerEmail (acquired by GreenRope)

Category
CRM, Email marketing, Marketing automation

Function
Customer acquisition and marketing

Great For
Creating SMB campaigns in all-in-one sales and marketing platform.

Suitable For
B2C, other

Overview
Integrated sales & marketing platform GreenRope will integrate CoolerEmail’s pay-as-you-go email capabilities.

Things to know:
  • GreenRope’s SMB platform consolidates sales tools, (contact data, CRM data, sales pipelines, research tools, invoicing), marketing (email, websites, events, social media, surveys) and operations (projects, e-commerce, fundraising, calendaring) on a single platform
  • GreenRope is suited to multi-user environments, providing an overview of all projects in process and streamlining workflows

Pricing Structure
Platform license

Prices start at
$149/month

Press Release
http://www.greenrope.com/press.html

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Get Satisfaction Customer Community Platform (acquired by Sprinklr)


Product
Get Satisfaction Customer Community Platform (acquired by Sprinklr)

Category
Social media management and marketing, Social Listening, Other

Function
Customer engagement, Other

Great For
Creating, managing, and delivering relevant experiences and customer responsiveness across approx. 25 social channels and the brand’s owned media outlets.

Suitable For
B2C, B2B, other

Overview
Integrates the Get Satisfaction customer service platform into the Sprinklr social management and enterprise marketing mix.

Three things to know:
  • Savvy marketers are aware that socially connected current customers play a significant role in potential customers’ purchase decision and the brand’s ongoing public profile
  • Get Satisfaction’s online customer service community platform serves more than 1,000 communities worldwide, driving responsive and cost effective customer support, while seeking customer feedback and ideas
  • The acquisition positions Sprinklr in Enterprise Collaboration, and helps it evolve as a unified technology platform for managing customer experiences across third party social networks like Facebook, Twitter, and LinkedIn and first party owned properties like websites, blogs, and communities

Pricing Structure
Platform licensing

Press Release
http://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Satisfaction-Extend-Experience-Cloud%E2%84%A2-Multi-Channel#.VSUnPZTF8rk

More information
https://www.sprinklr.com/

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ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)


Product
ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)

Category
Marketing Automation

Function
Customer insight, communication and acquisition

Great For
Better connecting with individual customers through actionable data to drive personalized real-time experiences

Suitable For
B2C, B2B

Overview
New features for the Oracle Marketing Cloud help deliver a holistic and actionable, data-driven view of/communication with customers as they move from channel to channel, and engage with the brand’s products and services on/offline.

Three things to know:
  • Oracle’s ID Graph helps brands connect customer identities across disparate marketing channels and devices, tying their interactions to an actionable customer profile
  • Rapid Retargeter lets marketers adapt customer interactions to immediately deliver relevant, timely messages – such as an email after a customer has abandoned an online shopping cart
  • AppCloud Connect is a set of APIs and open frameworks that let brands and martech vendors leverage apps and media within the context of Oracle Marketing Cloud

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507127

More information
https://www.oracle.com/marketingcloud/index.html

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Video Social Commentary Platform (by HapYak)


Product
Video Social Commentary Platform (by HapYak)

Category
Social media management & marketing, UGC

Function
Communications, Customer engagement

Great For
Sharing video content online with the personality and inter-communication of in-person conversations

Suitable For
B2C, Agency, other

Overview
HapYak’s social video sharing lets users create artwork, record narration and add comments directly to any video from YouTube, Vimeo and other popular services.

Three things to know:
  • The goal is giving users and publishers such as brands new ability to create unique, personalized and sharable social video experiences in their web browser
  • Users can follow one other, rate commentary and define who can see content they’ve created and layered upon other videos, fostering community building
  • The platform includes analytics and tools for campaign management and monitoring, and is now in beta

Press Release
ttp://corp.hapyak.com/learn/hapyak-receives-850000-seed-funding-launch-social-video-commentary-platform/

More information
http://corp.hapyak.com/

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Acrolinx Content Creation Platform (by Acrolinx)


Product
Acrolinx Content Creation Platform (by Acrolinx)

Category
Other

Function
Content creation & distribution

Great For
Ensuring that content is engaging, on brand, and on message

Suitable For
B2C

Overview
The cloud-delivered linguistic analytics engine analyzes brand content against linguistic dimensions and rules such as style, terminology, readability and tone, and provides guidance for improving copy.

Three things to know:
  • • Audience personalization feature lets brands define unique audience profiles via key words, phrases, brand terms and SEO
  • • Real-time guidance via an integrated sidebar for authoring environments such as Microsoft Word, with content-refining input on style, grammar, tone, and terminology
  • • Scoring surfaced via intuitive dashboard that gives marketing executives a ranked view of content based on linguistic analysis; the company’s solutions are used by major brands such as Adobe, Boeing, Google, Alcatel, Motorola and Philips

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/acrolinx-introduces-new-content-marketing-platform-300057327.html

More information
http://www.acrolinx.com/

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Thunderdome (by ChoiceStream)


Product
Thunderdome (by ChoiceStream)

Category
Paid Advert

Function
Marketing automation

Great For
Improving campaigns by optimized programmatic media buying

Suitable For
Agency

Overview
Unlike real-time bidding that’s based on single-algorithm buys and impression selections, the Thunderdome platform uses thousands of algorithms that compete in real-time to continually improve campaign results and brand recall.

Three things to know:
  • Its flexible optimization architecture uses real-time data flows and continual incorporation of new algorithms
  • Its machine-learning uses many mathematical approaches to assess relevant patterns and data sets such as consumer consumption patterns, topical trends, and active in-market prospects
  • Forward validation lets the platform project and produce optimal results

Press Release
http://www.choicestream.com/news/choicestream-announces-thunderdome-2/

More information
http://www.choicestream.com/about/

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Lattice Account Prioritization App (by Lattice Engines)


Product
Lattice Account Prioritization App (by Lattice Engines)

Category
CRM, Other

Function
Customer acquisition, Marketing automation

Great For
Predictive marketing that helps segment and target the right accounts in campaigns, and develops personalized messages that resonate with buyers.

Suitable For
B2C, B2B

Overview
Uses predictive account scores and intent-based buying signals to prioritize inbound leads and outbound sales outreach, identifying known prospects most likely to close, and also leverages intent data to score “dormant” accounts, purchased account lists and other prospects about which less is known.

Three things to know:
  • Account scores and buying signals are based on a combination intent and company profile data
  • Drag and drop Segment Builder and Predictive Insights Dashboard for segmentation and precise targeting based on thousands of account-level attributes
  • Buyer Insights for Sales CRM plug-in helps sales teams prioritize outbound calling and enrich customer conversations

Pricing Structure
Platform licensing

Press Release
http://www.prnewswire.com/news-releases/lattice-engines-brings-predictive-analytics-to-account-based-marketing-with-launch-of-new-app-300057192.html

More information
www.lattice-engines.com

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Lookalike Modeling and OnDemand On-Board (by Oracle)


Product
Lookalike Modeling and OnDemand On-Board (by Oracle)

Category
Marketing automation, Analytics, Other

Function
Customer insights, engagement, retention

Great For
Connecting audience data from disparate marketing solutions

Suitable For
B2C, B2B

Overview
New additions to the Oracle Marketing Cloud’s Data Management Platform help brands maximize data from marketing automation and web analytics platforms

Three things to know:
  • Connects audience data residing within web analytics, email marketing and marketing automation tools, and transforms it into actionable audience data for targeting
  • Lookalike Modeling simplifies transfer of audience data into the Oracle Data Management Platform for Oracle Cross-Channel Marketing customers
  • OnDemand On-Board features make 3rd party web analytics data more actionable by surfacing it as audience data for classification and use within the Oracle Data Management Platform

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507099

More information
https://www.oracle.com/marketingcloud/index.html

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Closed Loop Media Optimizer (by Integrate)


Product
Closed Loop Media Optimizer (by Integrate)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition

Great For
Timely, accurate visibility into media partner and campaign performance, and enhanced ability to optimize spend.

Suitable For
B2C, Agency, other

Overview
Marketers using Oracle’s Eloqua marketing automation can capture a complete view of media program performance, more easily tune campaign performance, and grow funnel performance and predictability.

Three things to know:
  • Delivers closed-loop KPI reporting within Eloqua’s Campaign Canvas, making Eloqua KPI data actionable on Integrate’s dashboard
  • Offers insight into the ROI of campaigns, partners, content and placement
  • Automates real-time returns processing to improve reporting and accounting

Pricing Structure
Full platform license

Press Release
http://www.newswire.com/press-release/integrate-launches-closed-loop-media-optimizer-app-for-oracle

More information
http://integrate.com/

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Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)


Product
Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Category
Analytics, Other

Function
Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Overview
Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

Press Release
http://www.splicemachine.com/splice-machine-partners-with-redpoint-global-to-deliver-big-data-digital-marketing-platform/

More information
http://www.splicemachine.com/

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