Pinterest launches Catalog, where brands share shoppable content

Pinterest has launched Catalog, which enables brands looking to upload a full catalog to the social platform, turning each product into shoppable, dynamic Product Pins. A new dashboard allows businesses to organize their feed so their products can be discovered and purchased by Pinners. Pinterest also updated a number of features, including shopping recommendations based on what retailers have in stock, and making Shopping Ads available to all businesses through the Pinterest self-serve tool Ads Manager.

Link: Pinterest Newsroom 

Visit Pinterest Catalog on CabinetM.

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Find the right native advertising tool for the job

Your strategy requires of you the daunting task of launching a native advertising campaign, with a full report tracking its performance. It’s not a matter of why,  it’s a matter of when. Worry not, marketer! Pick the right tool based on your time, budget and skill level.

Native Advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.

Native ads are said to drive higher brand lift, web traffic and purchase intent than traditional ads. Here are some solutions that make native advertising easy, scalable, and measurable across desktop and mobile.

Adtile is a native advertising solution designed for mobile. Publishers and brands can easily monetize mobile through premium, responsive native format, without compromising the experience for website visitors. Produce one ad and Adtile will optimize it for each device it’s displayed on, saving time and money, while increasing user engagement.
BEST FEATURES:  User-friendly dash­board provides performance details of all campaigns and helps you better understand your audience.
PRICING: See vendor for details.  

 

StackAdapt is a platform for agencies that supports customized, responsive native ad units styled to match any site’s content. Your in-feed native ad is served to premium publishers worldwide to attract the interest of your target audience, but with no minimum spend. Brands and agencies can tap into StackAdapt’s resources for paid brand content amplification.
BEST FEATURES: StackAdapt has Full native, video, or display capabilities.
PRICING: See vendor for details.

 

Bidtellect provides marketers with access to the most sophisticated web-based software. Bidtellect offers native ad planning, buying, selling and overall management all from a single platform. Advertisers, agencies and media companies can manage desktop, mobile, tablet and video native ad placements.
BEST FEATURES: Delivers multi-format in-ad, in-feed and content recommendation placements. Delivers In-depth reporting and highly-efficient optimization technology.
PRICING: See vendor for details.

plista
specializes in native advertising and content distribution in premium environments. Featuring strong native engagement formats, plista helps advertisers, website and app owners earn sustainable brand recognition, boost site traffic and monetize more digital products.
BEST FEATURES: Proprietary real-time Recommendation Technology plus user-individual delivery content and advertising across all channels and devices.
PRICING: See vendor for details.

PowerLinks is a native advertising platform powering marketplaces and technology services for native ads across all devices, globally. The platform enables innovation and accelerates revenue generation through open technology and global scale. PowerLinks includes a native advertising server, a native ad exchange, a demand-side platform and a variety of native ad formats, including in-feed, in-video, in-display, in text and in-image.
BEST FEATURE: PowerLinks supports ads optimized to be responsive to any image size.
PRICING: See vendor for details.

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TabMo releases Hawk DSP for the mobile market

TabMo, vendor of mobile advertising technology, has released Hawk DSP, a demand-side platform for the mobile environment. Using Hawk DSP, advertisers may amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio.

From the release: “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening their interactions with the audience and increasing the impact of campaigns. Hawk is unique in enabling users to plan fully integrated cross-channel advertising campaigns through one platform,” says Chris Childs, managing director at TabMo UK.

Link: Mobile Marketing Magazine

Visit Hawk DSP on CabinetM.

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Piano ESP uses machine learning to personalize and deliver newsletters

Piano, which produces customer experience tools for content marketers, has released ESP, an artificially intelligent email newsletter platform. Piano ESP uses machine learning to analyze user behavior across email, desktop and mobile, discovering individual reader preferences to recommend the articles users are most likely to click on next.

From the release: “In an era of unprecedented content competition, Piano ESP supports our mission to deliver on the specialized needs of content companies,” said Trevor Kaufman, Piano CEO. “Our ultimate goal is to create value for our clients by getting the right content in front of the right people at the right time, driving subscriptions and shedding light on users’ journey. Our objective is to provide a clear, all-in-one interface that delivers messages, manages effectiveness, tracks impact, and generates revenue.”

Link: PR Newswire

Visit Piano ESP on CabinetM.

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StackInsights: What’s the top collaboration tool?

In the old days, say the 1990s, employees could get information from internal computer networks or the lunchroom cafeteria. Now with one team member in Boston, one in LA and one in Barcelona, with everyone using their own devices, collaboration tools are needed to keep them working in the same direction.

Collaboration tools do more than help teams working remotely or in different time zones. They support employees who work flexible shifts so they can balance work with a life but need one central place to get the authoritative instructions. They help teams where everyone has his/her own laptop. Or help provide a secure way to build camaraderie and consensus through shared gifs from The Office.

“Because we have access to very good tools in our private lives we expect the same level of functionality and performance in business,” said Jeffrey Mann, vice president and analyst at Gartner. He notes that keeping the right collaboration platforms in place help keep a workforce engaged. By 2020, 45 percent of all CIOs surveyed by Gartner said they expect to be supporting Bring Your Own Device programs and only half of them are expected to still be running a corporate device program at all by then.

So, for enterprises managing collaboration tools as part of their marketing technology stacks on CabinetM, what is the most popular collaboration tool?

The most popular is Slack, the tool that started as a platform for development teams sharing snippets of code is now the top choice for enterprises currently building stacks on CabinetM.

The top 5 in order are:

  1. Slack
  2. Dropbox for Business
  3. Google Dogs
  4. Asana
  5. Trello

Remember, just because a platform is popular doesn’t mean it fits in with your particular strategy. Just in the roundup of mobile collaboration tools we see very different capabilities to speak to many different kinds of teams.

If you need help managing your marketing technology stack, Erica Ross in our office is here to help. She’s at eross@cabinetm.com.

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Formstack acquires Bedrock Data, launches new suite of tools

Formstack, which solves business problems with data collection and process automation capabilities, has acquired Bedrock Data and launched a new suite of data collection products. Bedrock Data, an online data integration platform that syncs customer data between systems through pre-built connectors, gives Formstack customers immediate access to 14 advanced integrations, including Microsoft Dynamics, Oracle NetSuite, HubSpot and Marketo. The new Formstack platform will include tools for simplified data transfer, contract and document generation, process automation and a payments tool.

From the release: “The explosion of SaaS offerings, which has ultimately fueled more innovations and made almost every user’s life easier in some way, has also resulted in disparate processes, disconnected systems and too many tools that don’t integrate,” said Chris Byers, CEO of Formstack. “We saw that our users needed a unified data management system that not only transformed how teams collected data but also how that data was put to use to impact the bottom line. Our recent acquisitions have been vital in rounding out our new workplace productivity solution and its ability to increase efficiencies across any department in the enterprise.”

Link: Formstack Blog

Visit Formstack on CabinetM.

 

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Affinio now can be delivered via containerization

Affinio, a customer data platform, announced its platform be delivered via a containerization model. Containerization is similar to on-premises software, but instead of sending physical servers to run Affinio’s technology, the technology itself is packaged into a container and later deployed in a private cloud instance controlled entirely by the enterprise.

From the release: “Containerization is a compelling model and technology that’s been used by other departments and functions, such as IT and software development, so it’s market-tested. It’s particularly strategic for mar-tech, given the heightened awareness around privacy and sensitivity for PII. Rather than uploading enterprise-owned data to Affinio’s technology for processing, Affinio sends our AI technology to the enterprise to run on its private cloud instances,” explained Tim Burke, CEO of Affinio.

Link: PR Newswire

Visit Affinio on CabinetM.

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IgnitionOne adds predictive intelligence to ad creative

Customer Intelligence Platform IgnitionOne has added a feature offering predictive intelligence to advertising creative. Once a given creative is uploaded into the IgnitionOne Customer Intelligence Platform, marketers can see how that creative is predicted to perform with target customers, before it is even deployed. This predictive capability utilizes visual recognition algorithms that learn from impressions tracked across the IgnitionOne network.

From the release: “This new capability utilizes the latest deep learning techniques implemented within our Customer Intelligence Platform,” said Danny Portman, PhD, Director, Data Science at IgnitionOne. “It is our most advanced application of data science to marketing and advertising to date. We are putting the control back in the marketer’s hands, alleviating the need to test creatives on actual customers.”

Link: Globe NewsWire

Visit IgnitionOne Customer Intelligence Platform on CabinetM.

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Support your team with these messaging tools for enterprises

You text mom, your kids, your significant other. What are you using for instant messaging both inside and outside your company? Are your sales teams messaging each other and external clients, using just whatever IM app they happen to have? Does it connect with your in-house systems? Is there a record of the conversations? Is it causing a security headache just waiting to happen?

If no, then you can definitely ramp up your IM performance with flexible tools. Since mobile has rocketed to be a top communications channel, options abound for incorporating IM into your toolset in a meaningful, trackable way.

 

Convo is a secure messaging app offering a threaded, newsfeed format that’s easy for individuals and groups. With Convo, go beyond IM with in-context discussions that get saved like emails threads, but faster. Your individual feed keeps you informed and up-to-date with the people that you work with every day.
BEST FEATURES: Convo can integrate with 700+ apps that you already use, so you can communicate with every team you’re working with, all from one place.
PRICING: Free to get started up to 5 users. 

 

Slack is the popular collaboration and instant messaging system for teams. Messaging includes text, or docs, media files and code.
BEST FEATURES: Slack uses channels to sort chats and alerts by group or topic, by public, invite-only or special teams. Channels can be divvied up by team, project or client.
PRICING: Free forever with basic features. Paid packages start at $6.67 per user.

 

Symphony is a secure messaging application that uses Signals based on #hashtags, $cashtags, rooms, and users. Reduce the number of communication systems by managing all IMs and Chat Rooms in one feed, exchanging messages and files with people inside and outside the company. Symphony offers secure user authentication, expression filtering, and legal disclaimers.
BEST FEATURES: See your feed how you want it. Pin important chats, pop-out or re-size windows.
PRICING: See vendor for details.

 

Teamwork Chat is an instant messenger app that uses @mentions to thread direct messages and chats by topic or by user. Keep track of multiple conversations with Teamwork Chat’s timeline, rooms, and people sidebar tabs. Create tasks and projects. Quickly notify the team using @all and @online, or @mention teammates directly.
BEST FEATURES: Project charts offer a ‘Gantt’ style view of projects, highlighting any milestones on the project date line.
PRICING: Paid packages start at $9 per month per user.

 

Glip is a suite of business collaboration tools featuring IM, video chat, file sharing, task management and shared calendars. Glip is flexible, integrating easily with popular apps and services such as Evernote, Dropbox, GitHub, Google Drive and others. IM and group chat comes with file sharing, task management, video conferencing and shared calendar.
BEST FEATURES: Use Glip to host video calls where the meeting organizer or others can instantly share screens with clients during remote meetings.
PRICING:Glip’s free version enables 500 minutes of use monthly. Basic plans start at $5 per person, per month.

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Social Media as a stack layer gains in popularity

If stacks for managing marketing technology are made of layers, what are the most popular layer names for those managing their marketing technology on CabinetM?

For 2019 so far, it’s the year of social media.

Marketers managing their marketing technology on CabinetM get to choose what they name their stack layers. When we look at CabinetM StackInsights, we see names can include the type of technology in the layer (analytics is a popular one) or how the tech in the layer will be used (awareness for example).

In 2019, what are the most popular layer names? For the first time, “analytics” is not the most popular:

  1. Social Media
  2. Email Marketing
  3. Analytics
  4. Sales Enablement
  5. Client Reporting

As a comparison, these are the top layer names for all of 2018:

  1. Analytics
  2. Social Media
  3. Email Marketing
  4. Marketing Automation
  5. CRM

Marketers building stacks on CabinetM are managing their marketing technology. If you need help with your stack, contact Erica Ross at eross@cabinetm.com.

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