Stack Insights: The Advertising Stack on CabinetM

Advertisers have been leveraging marketing technology since the category was invented. So what would an advertiser add to her stack?

CabinetM’s Stack Insights shows us a stack of the 35 most popular toolsfor those in the ad industry managing stacks on CabinetM. As you can see, there’s lots of content and social media tools, followed up by powerful audience and customer data tools.

Remember, no marketing strategy is the same, so no stack is identical. One team could rely mightily on Marketo and have HubSpot as part of the mix, and another could be using HubSpot almost exclusively. Other tools that are less popular among advertisers might be just as strongly favored by others.

If you’re looking for ways to manage your marketing technology, CabinetM can help. Contact Erica Ross in our office at eross@cabinetm.comto arrange a demo.

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Club OS launches new fitness industry management product

Club OS has launched Studio, its platform for business processes and marketing operations for the fitness industry. Its features include SMS and email marketing tools, gym and fitness center scheduling platform for staff and classes, and  an intelligent CRM for customer contact information.

From the release: “The fitness landscape is changing and Club OS is ready to meet that challenge,” says Adam Stokar, Founder and President of Club OS. “Our company mission is to help every fitness and wellness business reach its goals. We can’t do that if we aren’t servicing a rapidly growing market segment.”

Link: PR Newswire

Visit Club OS Studio on CabinetM.

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Game development platform Unity Technologies acquires Vivox voice-text platform

Unity Technologies, creator of the real-time  3D development platform, announced it is acquiring Vivox and its cross-platform voice and text communications tools for games.  Vivox is integrated into 125 games worldwide, including Fortnite by Epic Games. The acquisition is expected to help Unity speed the development of games for all levels of developers.

From the release: “Vivox and Unity share a common mission: to empower creators and developers with the most powerful and accessible tools and services,” said John Riccitiello, Chief Executive Officer, Unity Technologies. “The ability for gamers to speak to each other, in real-time, is a requirement in connected games because players want to enjoy great moments together. With Vivox part of Unity, we’re excited to work with the team to make connected communications a seamless integration for devs and develop a future roadmap that takes in-game communications to exciting new places.”

Link: BusinessWire

Visit Unity Technologies on CabinetM.

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Dstillery launches Audience Studio to aid agencies

Dstillery, applied data science company, launched Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies. In Audience Studio, users can also onboard first-party and third-party data to create custom audiences, explore physical and behavioral attributes, and activate in Dstillery’s DSP or the agency’s preferred DSP.

“Audience Studio has been developed to help agencies make sense of overwhelming amounts of data and turn it into actionable insights for their clients,” said Taejin In, VP of Product Management at Dstillery. “With this product, media planners and traders will be able explore the various dimensions of their target audience and create insights-driven audience strategies for their brand clients.”

Link: Globe Newswire

Visit Audience Studio on CabinetM.

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Dropbox to buy HelloSign eSignature and workflow platform

Collaboration platform Dropbox has announced its plans to acquire HelloSign for $230 million in cash. HelloSign has 80,000 customers using its products, including eSignature, online fax and document workflow tools.

From the release: “With over an exabyte of data on our platform, millions of people already use Dropbox as a place to collaborate on their most important content,” said Dropbox Co-founder and Chief Executive Officer Drew Houston. “We’re thrilled to welcome HelloSign’s talented team to Dropbox and add their capabilities to our product suite. HelloSign has built a thriving business focused on eSignature and document workflow products that their users love. Together, we can deliver an even better experience to Dropbox users, simplify their workflows, and expand the market we serve.”

Link: BusinessWire

Visit Dropbox on CabinetM.

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Need leads? Try email appending tools

The team wants to hit “launch” on an email campaign, and you’re the one with the bad news:

Not enough leads.

Email appending programs can be your salvation, but they’re not all alike. Seeking to match up your current email list with a future direct mail program? That will be a different tool than the one reaching out to people who have contacted you on social media.

The CabinetM Email Technology Stack is an interactive tool that lets you visualize an industry of email intelligence, email platforms and newsletter tools — just to name a few — and click through to see full product descriptions and vendor contact information.

For appending tools, there are lots of ways to build a list – the following tools may match your strategy to build yours. 

Lead411 is a sales intelligence and email appending platform. The SaaS-based solution is user-friendly, affordable and powerful, providing pipeline-building company details for businesses in any industry. Create or append business email lists, find or verify company addresses, look up executive email and phone numbers so you reach the right person, and more. User-friendly UI for quick company and people searching delivers profile pages packed with data.
BEST FEATURES: Pack your pipeline by building unlimited lists of prospects using over 15 different types of criteria.
PRICING: Packages start at $75 monthly, with a limit of 100 exports.

 

Experian’s Consumer Data Technology includes a suite of specialized email and mailing lists that advertisers and agencies can use to identify and target specific households, individuals and businesses. In addition, Experian features a number of marketing tools and services such as data appending, designed to provide businesses with a deeper understanding of consumer characteristics using demographic information and Mosaic USA household lifestyle segmentation. Its business list has 14 million; its consumer is 210 million and 110 million households. One of its features is Email Campaign Builder, a tool for creating and sending an email newsletter and tracking its success with Excel or PDF metrics reports.
BEST FEATURES: Market and Customer Profile Reports include key characteristics of target market and market size based on number of households in geographical areas.
PRICING: See vendor for details.

 

AccuData Email Append and Verification Services is a suite of email marketing tools designed to ensure that email list data is performing at its best. AccuData identifies email addresses and confirms customer desire to receive email communications with an opt-in permission email while identifying problematic and undeliverable email addresses. It also optimizes email marketing file for multi-channel campaigns with the addition of contact names and postal addresses matched to existing email addresses.
BEST FEATURES: Re-engages customers that have become inactive and/or unresponsive, contacting them at an alternative and verified email address.
PRICING: See vendor for details.

 

TowerData Email Append matches email addresses to a direct mail list to accelerate email marketing or take advantage of Facebook’s custom audiences or Twitter’s tailored audiences. TowerData Email Append attaches business and consumer email addresses to postal records, enabling organizations to keep in touch with direct mail subscribers and boosting the size of the email list. Use to enable multi-channel marketing, improve customer service and retention.
BEST FEATURES: Use for both email list and direct mail list building.
PRICING: The following is B2C pricing. 1 to 50K contacts is $.20 per match. 50K to 250K contacts is $.15 per match. 250K to 500K contacts is $.12 per match. 500K to 999K contacts is $.10 per match. Above one million contacts requires a custom quote. For B2B pricing, contact TowerData.

 

ReachForce is a subscription-based data list cleanse and append solution that validates emails, de-dupes, corrects, and verifies company data and updates a batch list data up to four times annually. Validates emails, de-dupes, corrects, and verifies company data.
BEST FEATURES: Updates your batch list data every quarter.
PRICING: ReachForce Data Cleanse and Append Pricing starts at $1,250 per month.

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What does an education marketer put in a stack?

No matter the industry, marketers are using technology to automate the process of reaching out to prospects and current customers.

In the field of education, marketers are using tools to reach future and current students, and to message faculty and alumni.

We used StackInsights to see what the most popular tools were for those listing their industry as “education.”

The following are the top 25 tools education marketers are managing on CabinetM.

  • Google Analytics
  • Twitter
  • LinkedIn
  • Facebook
  • WordPress
  • YouTube
  • Instagram
  • MailChimp
  • Google Ads
  • Hootsuite
  • Marketo Engagement Marketing Platform
  • Pinterest
  • Crazy Egg
  • Drupal Platform
  • Optimizely
  • Dropbox for Business
  • Google+
  • SEMrush
  • Snapchat
  • Adobe Analytics
  • Bing Ads
  • Encompass
  • Pingdom
  • Pipedrive
  • Salesforce Sales Cloud

Always, the strategy comes before the tool, so not every educator will have the same tools. But look at the focus on social media tools — different than stacks in other industries.

What’s in your stack? Marketers are using CabinetM to manage the tools they use, their MarTech spend and adoption. Contact Erica Ross at eross@cabinetm.com to learn more.

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Salesforce updates Datorama platform

Intelligence and analytics tool Datorama, which was acquired by Salesforce and moved into its Marketing Cloud suite, has updated Datorama with connectors to Salesforce tools. It has also opened the Datorama Developer Portal to allow IT professionals and developers to build custom integrations. Lastly, the Datorama Activation Cente, will be enable immediate action on insights directly within the Datorama console.

From the release: “Now part of our Marketing Cloud, Datorama is the leading AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama’s expansive library of marketing APIs and AI-powered connectors capture, interpret and classify marketing data (as well as other influential data types like sales, weather or economic information) from hundreds of marketing technology solutions. By connecting these data sources in one unified view, marketers can measure, analyze and report on campaign performance to make informed decisions that drive ROI,” wrote Jon Suarez-Davis, senior vice president of product marketing for Salesforce Marketing Cloud at Salesforce Newsroom.

Link: Salesforce Newsroom

Visit Datorama on CabinetM.

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Cision acquires PR platform TrendKite

Cision provider of software and services for public relations professionals, reported it has acquired PR platform TrendKite. The deal will bring added communications measurement and attribution expertise to the Vision platform.

From the release: “The addition of TrendKite’s award-winning application platform, known for its innovation and dynamic user experience, gives our customers additional ways to demonstrate and measure the business impact of their earned media communications,” said Kevin Akeroyd, Cision’s Chief Executive Officer.

Link: PR Newswire

Visit Cision on CabinetM.

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Qlik buys Crunch Data and CrunchBot

Qlik, best known for its data management and analytics platform, has acquired Crunch Data and its CrunchBot, an AI based tool built for querying via Qlik tools. Teams already use CrunchBot, built leveraging Qlik’s open APIs, for questions asked in a conversational manner through the Qlik Sense UI or popular collaboration tools such as Slack, Skype, Salesforce Chat and Microsoft Teams. The acquisition expands Qlik’s existing augmented intelligence and cognitive capabilities by delivering additional conversational analytics .

From the release: “Bringing CrunchBot and Crunch Data into Qlik will help users more easily inject data regularly into workflows, making analytics an essential element in daily collaboration and decision making,” said Mike Capone, Qlik CEO. “Qlik continually looks for new ways to deliver augmented intelligence to users and improve data literacy. These acquisitions help expand the ability of our customers and partners to leverage data and insights where work happens, increasing the value of both data and the organization.”

Link: BusinessWire

Visit Qlik on CabinetM.

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